ABOUT WADEEMAIL WADEFACEBOOKTWITTERPODCASTFREE IPHONE APPRSSJUMP TO VIP BLOGVIP LOG-IN VIP SIGN-UPGO TO PWTORCH.COM



PWTORCH.COM
JUMP BACK TO PWTORCH.COM

Listen to the PWTorch Livecast Mon-Fri Listen live or subscribe via iTunes

 


WK NEWS ANALYSIS: SHOULD WWE FIRE MICHAEL COLE FOR SLUR?

Mar 26, 2011 - 4:42:27 PM


Bookmark us!

ColeMichael_GG220.jpg
BY WADE KELLER, PWTORCH EDITOR

This isn't a small thing. Just days after WWE formed an alliance with GLAAD over GLAAD's concern with John Cena's theme of depicting the very idea that Rock "might be gay" as some sort of major zinger in his rap routines, Michael Cole uses a totally unacceptable word in any corporate or mainstream environment.

"The Voice of WWE" is now associated with calling a colleague a "f-ggot" on Twitter.

Let's be clear. Michael Cole has a right to say whatever he wants. The First Amendment does one thing: It prevents the GOVERNMENT from stopping Cole or punishing Cole for saying what he said. The First Amendment has nothing to do with whether WWE should be able to retain Cole as an employee should he embarrass the company and threaten major partnerships and sponsorships.

I'm not calling for the firing of Cole over this, but I wouldn't blame WWE If they did.

If Michael Cole had called a black colleague a "n-gger" he'd be fired on the spot, I think. Without getting sidetracked by whether one is worse than the other, I think we can all agree that both are unacceptable words to use if you expect to stay employed. Try it at your job and see what happens.

If you work at a restaurant, shout across the dining room in front of all of your lunch customers that a fellow waiter or cook is a "f-ggot." See if you have a job a minute later.

Cole is on the verge of a major match one week from tomorrow. He's emerged as one of the breakout entertaining heel characters in WWE in years. But K-Mart, Walmart, and Mattell are more important than Cole to WWE's future.

Cole disappointed me further by saying: "I was not ordered to apologize I said I am sorry because I am. Now can I get back to being a character again please?"

That last line indicates he thinks he should get away with saying "f-ggot" because he was "in character" when he said it. What else does he get to say "in character," according to his understanding of what being in character means? Can he say n-gger? Can he calls Divas "bitches" or "sluts" or "whores"? Can he make anti-semetic slurs if he's in character? How about anti-Asian comments? What does being "in character" really give you the freedom to say?

This is a test for GLAAD. They are now aligned with a company - one with an awful history of anti-gay sentiment going back to a popular tag team encouraging fans in the late 1980s to chant "f-ggot" at their opponents week after week - that they let WWE get by with a slap on the wrist regarding John Cena's inexcusable (and unfunny) gay slurs aimed at The Rock. Now they can sit back and watch WWE give Cole a slap on the wrist, or they can risk their cozy-appearing relationship with WWE by not staying quiet on this and going further than issuing a passive forgiving comment that WWE is taking appropriate action.

What about The Rock? The PG environment is what opened the door for The Rock to declare this week that he's quite open on returning to the ring for a match (or matches) with WWE. He said "The People's Era" is beginning. Does he want to be associated with an organization that allows it's top star John Cena and now it's lead announcer Michael Cole to make anti-gay slurs with nothing more than slaps on the wrist. Cena has yet to apologize and Cole's apology is about as weak as they come.

WWE could send a firm message that would be remembered for years. Firing Cole would do that. So would suspending him and costing him his WrestleMania match.

If I went to a restaurant and waiter called another server a "f-ggot" in front of me and everyone, and if he was at work the next day, I wouldn't visit that restaurant again.

(ADDENDUM: Also, WWE has to figure out whether their employees and contractors are "in character" or "out of character" when on Twitter. It's a blurry line right now, and if Cole is using Twitter as a way to express his on-air character, then are all WWE wrestlers only in character when on Twitter? If wrestlers break character on Twitter, how are we supposed to know when Cole calls a colleague a "f-ggot" whether he's Michael Cole the person or Michael Cole the on-air buffoon character?)


Please Recommend or Like This Article on Twitter or Facebook


CLICK HERE to return to Wade Keller Blog home page

CLICK HERE to jump to PWTorch.com's main page

MORE RECENT WK BLOG ARTICLES...
KELLER BLOG: Paul Heyman alliance with C.M. Punk - where does it go from here?
KELLER'S WWE SUMMERSLAM PPV BLOG: Results and analysis throughout the show including Lesnar vs. Triple H, Cena vs. Punk vs. Show
KELLER: C.M. Punk is not best utilized as a tweener, despite a recent reader poll; he should be all out heel

Comment on this Article Below


THE TORCH AND USA TODAY PRESENT THIS EXCLUSIVE UFC VIDEO FEATURE


GO VIP - GET ENHANCED BLOG + MORE!

PWTorch VIP Members get an ad-free enhanced version of this blog including a reader comment area with Wade Keller's conversation with readers after each blog. Sign up for a VIP membership and get 60+ VIP Audio Shows, New PWTorch Weekly Newsletter Digital Edition, 100s of PWTorch Newsletter Back Issues, Ad-Free Access to Entire PWTorch Site, PWTorch VIP Forum, Many Special Archive Features, and More! SIGN UP HERE

LATEST PWTORCH ARTICLES
NEWS REPORTS
WWE NEWS: Raw TV ratings are in - did Survivor Series buzz translate to a 3.0 rating?
TNA NEWS: First TV taping announced for Destination America; themes announced for final Impacts on Spike
NEWS: Legendary tournament returning for WM31 weekend
RAW NEWS: Twitter TV rating drops despite buzz-worthy PPV
NEWSWIRE: Charlotte Flair's big goal, King Mo vs. Cesaro?, Waltman headlining 2015 show, Video - Bucks vs. Team 3D
ROH NEWS: ROH returning to the former ECW Arena in January
ROH NEWS: Michael Elgin added to Final Battle in grudge match; updated PPV line-up
WWE NEWS: Smackdown TV taping tonight - more Survivor Series fall-out, Miz TV, Ambrose in action, more
WWE NETWORK: Tuesday, November 25 Schedule - new Monday Night War episode, Main Event, more
NJPW NEWS: AXS announces New Japan TV start date, timeslot, 13-episode series, premiere episode content, more
RAW NEWS: D-Bryan returns, mystery GM, Authority gone, new feuds, title match results, TLC, Sting, It's A New Day, more
WWE NEWS: Superstars SPOILERS - results from Raw TV
PPV REPORTS
MCNEILL'S PPV BLOG 11/23: Live Blog for Survivor Series - ongoing thoughts & observations
CALDWELL'S WWE S. SERIES PPV RESULTS 11/23: Complete "virtual-time" coverage of Team Cena vs. Team Authority, more
CALDWELL'S WWE S. SERIES PPV RESULTS 11/23 (Pre-Show): Heyman, Bad News, Fandango's in-ring return, more
RADICAN'S NJPW Power Struggle Report 11/8 - "Wrestle Kingdom" lineup takes shape, ReDragon-Time Splitters, Ishii-Goto MOTYC
KYGHT'S PPV EVALUATION - WWE Hell in a Cell: Best/Worst Match, Best Move/Finish, more!; Updates 2014 PPV Ranks
HIAC PPV VOTING: Poll Results for Overall Rating, Best Match, was the Bray Wyatt ending too screwy?
MCNEILL'S PPV BLOG 10/26: Live Blog for Hell in a Cell - ongoing thoughts & observations
CALDWELL'S WWE HIAC PPV REPORT 10/26: Complete "virtual-time" coverage of live PPV - double Hell in a Cell main event of Ambrose vs. Rollins and Cena vs. Orton
CALDWELL'S WWE HIAC PPV REPORT 10/26 (Pre-Show): Miz TV, Paul Heyman on the panel, more
KYGHT'S PPV EVALUATION - TNA Bound for Glory: Best/Worst Match, What Will Be Remembered?, Updated 2014 Rankings
PPV RESULTS - 10/13 New Japan in Tokyo, Japan: Styles drops IWGP World Hvt. Title to Tanahashi, more title changes, former WWE star returns to New Japan, more
KYGHT'S PPV EVALUATION - Night of Champions: Best/Worst Match, Surprise/Letdown, Updated 2014 PPV Rankings, and a message to WWE on making PPV buyers feel like morons
TV REPORTS
CALDWELL'S WWE RAW RESULTS 11/24: Complete "virtual-time" coverage of live Raw - S. Series fall-out, Authority's farewell, D-Bryan as GM for the Night, computer virus ends Raw, more
METZGER'S ROH TV REPORT 11/23: A.J. Styles main event, Elgin vs. ROH angle continues, Bennett defends "Title of Love"
PARKS'S WWE SMACKDOWN REPORT 11/21: Ongoing "virtual time" coverage of Friday night show, including Big Show & Ryback vs. Seth Rollins & Kane
JAMES'S WWE SUPERSTARS REPORT 11/20: Sin Cara gets Axel, Paige gets A. Fox, Renee returns
JAMES' WWE NXT REPORT 11/20 - Week 127: Kevin Steen's debut teased, Zayn vows to quit if he doesn't win NXT Title, Overall Reax
DEHNEL'S LUCHA UNDERGROUND REPORT 11/19: Johnny Mundo vs. Big Zeke main event, Konnan, Ivelisse, more
TNA IMPACT RESULTS 11/19: Roode & Lashley scrap, three-way KO Title match, four-way X Title match, more
DEHNEL'S WWE MAIN EVENT REPORT 11/18: Tag Champs lose non-title, Wyatt, Rose/Bunny issues, Paige vs. Fox, more
CALDWELL'S WWE RAW RESULTS 11/17: Complete "virtual-time" coverage of live Raw - final Survivor Series hype, main event Contract Signing, new IC champion, more
METZGER'S ROH TV REPORT 11/16: Lethal defends TV Title vs. A.C.H., The Decade explodes, Final Battle hype
PARKS'S WWE SMACKDOWN REPORT 11/14: Ongoing "virtual time" coverage of Friday night show, including The Authority on Chris Jericho's Highlight Reel
JAMES'S WWE SUPERSTARS RESULTS 11/13: Big E. in the main event, Sin Cara vs. Axel, more
OPINION & ANALYSIS
TUESDAY'S ASK PWTORCH ALL-STARS 11/25: Should WWE show wrestlers training to fight rather than just lifting weights? Horowitz for HOF? Has Vince been pitched moving mid-carders to main events for short stints? Cena-Rusev at WM31?
RAW POLLS 11/24: Vote on Monday's Raw, the follow-up to Survivor Series & new Raw GM situation
MONDAY’S ASK PWTORCH STAFF for 11/24: Would WWE add EC3 to the roster after his strong TNA stint? What old rule would you bring back? Will we see Cena vs. Rusev at WrestleMania 31? Does Botchmania on YouTube hurt pro wrestling?
POLL VOTE: If you gave Survivor Series a high score, what was your main reason?
WWE PPV POLLS: Vote on Survivor Series, pick the Best Match, vote on Sting's WWE debut
MCNEILL'S PPV BLOG 11/23: Live Blog for Survivor Series - ongoing thoughts & observations
Edge Of A Revolution: McNEILL Previews WWE Survivor Series 2014! (with a Wrestling History Lesson)
SD POLLS 11/21: Vote on Friday's show & big S. Series stip
RADICAN'S AIW "Absolution IX" Report 6/29: Gargano-Elgin MOTYC, Cross-Prohibition war, insane Six-Pack Scramble, Elgin-Donst main event
MCNEILL LIVECAST POLL: What is the best S. Series all-time?
PARKS'S TAKE: Did the end of Raw send the right message about Survivor Series?, plus Thoughts on TNA's TV future, Khali, strong wrestling matches, breaking "The News," more
ASK THE SPECIALISTS ROUNDTABLE: Should jobbers be inducted into WWE's Hall of Fame?
THE SPECIALISTS
COLLECTIBLES COLUMN: Sting Action Figure Spotlight - Five Significant Figures from Sting's 20-plus-year career
TUCKER LIVE AT SURVIVOR SERIES: Instant Reaction to main event, Sting's debut, Ziggler's big night ... and a two-hour Raw
COLLECTIBLES COLUMN: An Interesting Number of Survivor Series Tie-Ins from Remco’s AWA Mat Mania Figures
CHIVERTON'S NXT SCOUTING REPORT: Latest Network Rankings, plus Evaluation of the Neville vs. Zayn booking, more!
COLLECTIBLES COLUMN: Action Figure Spotlight on The Wyatts - Will Recent WWE TV Changes Affect Toy Values?
COLLECTIBLES COLUMN: The Return of Action Figure Spotlight - What Are Jim Ross’s Top Trading Cards?
HITS & MISSES - 11/10 WWE Raw: A Special Hits & Misses look at Team Authority vs. Team Cena
CHIVERTON'S NXT SCOUTING REPORT: New Rankings & evaluation of the latest from WWE's NXT Roster
TUCKER ON RAW: Instant Reaction to WWE's erratic writing overshadowing moments of brilliance
COLLECTIBLES COLUMN: Value of Ryback's Signature Soars After WWE TV Return
CHIVERTON'S NXT SCOUTING REPORT: New Rankings with NXT talent rising & falling, plus more NXT thoughts
HITS & MISSES - 11/3 WWE Raw: The Authority - Randy Orton Saga, Ziggler vs. Rollins, Ambrose vs. Cesaro, Rushed Storylines
PWTORCH EXCLUSIVES
SMACKDOWN RETRO - Nov. 25, 2004: Ryback & current WWE tag champ compete on Smackdown's "Tough Enough"
SURVIVOR SERIES RETRO - Nov. 24, 2013: How did last year's PPV main event tie in with this year's main event?
SURVIVOR SERIES RETRO - Nov. 23, 1994 (20 years ago today): Backlund captures WWF Title from Bret Hart via trickery, plus Chuck Norris special ref for casket main event
SURVIVOR SERIES RETRO - Nov. 22, 2009: Cena vs. Hunter vs. HBK for the WWE Title, plus Taker defends World Title
RADICAN'S AIW "Absolution IX" Report 6/29: Gargano-Elgin MOTYC, Cross-Prohibition war, insane Six-Pack Scramble, Elgin-Donst main event
SURVIVOR SERIES RETRO - Nov. 21, 2010: John Cena gets "fired" after refereeing main event
SURVIVOR SERIES RETRO - Nov. 20, 2011: Rock returns from seven-year absence, Punk begins 434-day title reign, more
SURVIVOR SERIES RETRO - Nov. 19, 2000: Austin vs. Hunter main event, Angle vs. Taker for the WWF Title, Radicalz, more
WWE SURVIVOR SERIES RETRO - Nov. 18, 2012: The Shield debuts, Ryback and Cena feud over WWE Title, more
RADICAN'S ROH "Raising the Bar: Night 1" report 3/7 - Briscoes & Elgin vs. Steen & Young Bucks standout Six Man Tag match, Hero-Strong, Cole defends ROH World Title against Taven
WWE RAW FLASHBACK - 5 yrs. ago: One of the biggest Raws of the past five years from Nov. 2009 - Boom Drop in the Garden, McMahon on Piper's Pit, Taker vs. Cena WM tease, more
RADICAN'S PWG "Battle of Los Angeles: Night 1" report 8/29 - loaded tournament feautring standout Elgin-Ciampa first round match, stellar Six Man Tag between Mt. Rushmore and Low Moral Fiber headlines show
REFERENCE
WWE NEWS: Raw TV ratings are in - did Survivor Series buzz translate to a 3.0 rating?
WWE NEWS: Smackdown TV ratings are in - Friday's show pops big TV rating leading into Survivor Series
TITLES & CHAMPS: Ongoing list of 2014 Titleholders
TNA NEWS: Impact TV ratings are in for Wednesday's show
WWE NEWS: Raw TV ratings are in - how did the final show before Survivor Series fare?
WWE NEWS: Smackdown TV ratings are in - how did Friday's show from the U.K. fare?
LUCHA NEWS: Third episode of "Lucha Underground" drops; biggest audience is Spanish language re-airings
WWE NEWS: Raw TV ratings are in - details on taped U.K. show
WWE NEWS: Smackdown TV ratings are in - did Friday's show rebound from year-low territory?
TNA NEWS: Impact TV ratings are in - Impact remains in ratings funk on Wednesday nights
WWE NEWS: Raw TV ratings are in - Raw rebounds from October Slide, nearly hits fall season high point
WWE NEWS: Smackdown TV ratings are in - Halloween episode continues recent slide on Friday nights
PWTorch Free Podcast
LIVECAST AUDIO: Tuesday PWTorch Livecast (11/25) now available - Wade Keller & Jason Powell of Prowrestling.net
LIVECAST AUDIO: Monday PWTorch Livecast (11/24) now available - Bruce Mitchell & Travis Bryant
LIVECAST AUDIO: Special PWTorch Livecast (11/23) following S. Series now available - James Caldwell & Greg Parks
LIVECAST AUDIO: Friday PWTorch Livecast (11/21) now available - Keller interviews Chris DeJoseph
LIVECAST AUDIO: Thursday PWTorch Livecast (11/20) now available - James Caldwell takes live calls
LIVECAST AUDIO: Wednesday PWTorch Livecast (11/19) now available - Jim Valley & Pat McNeill
LIVECAST AUDIO: Tuesday PWTorch Livecast (11/18) now available - Wade Keller & Jason Powell of Prowrestling.net
LIVECAST AUDIO: Monday PWTorch Livecast (11/17) now available - Bruce Mitchell & Travis Bryant
LIVECAST AUDIO: Friday PWTorch Livecast (11/14) now available - James Caldwell & Greg Parks
LIVECAST AUDIO: Thursday PWTorch Livecast (11/13) now available - Matt Hardy interview w/Wade Keller
LIVECAST AUDIO: Wednesday PWTorch Livecast (11/12) now available - Ron Simmons interview w/Pat McNeill
LIVECAST AUDIO: Tuesday PWTorch Livecast (11/11) now available - Wade Keller & Jason Powell of Prowrestling.net
VIP Exclusive Features
VIP - 11/23 WWE Survivor Series Post-PPV Audio Roundtable: Keller, Mitchell, McNeill discuss Sting helping Team Cena beat Team Authority, Ziggler’s standout performance, ramifications of finish on WrestleMania 31, more (76 min.)
VIP - 11/23 Wade Keller Hotline - Ask the Editor: Which Survivor Series finish would actually be best for Network renewals? Isn’t WWE missing out not debuting wrestlers from other groups on their TV? Shotgun Saturday Night? HOF? (19 min.)
VIP - 11/23 McNeill & Valley's "Wayback Playback" Audio Show (ep. #9): Into the WWF Time Machine for the Third Hour of Survivor Series 1990! (55 min.)
VIP - 11/23 Bruce Mitchell Audio Show w/Wade Keller, pt. 2: Prospects of surprises at Survivor Series tonight (spoiler), Lucha Underground after four weeks, history of promoters working locker room, WWE books Cena to be a bad friend (72 min.)
VIP - 11/22 Moonlighting with Greg Parks: With PWTorch contributor Joel Dehnel, discussing the latest episodes of Smackdown, Lucha Underground, and Main Event (56 min.)
VIP - 11/22 Wade Keller Hotline - Ask the Editor: Why do some wrestlers rip on the Attitude Era? Isn’t there a case to be made for the heel authority figure? What grade does WWE get for pushing other belts in Lesnar’s absence? (22 min.)
VIP - 11/22 Radican Wrestling Community Audio (w/Leahy & Metzger) - NJPW edition: Power Struggle PPV review, Ross commentating U.S. PPV, Wrestle Kingdom 9 line-up, more! (74 min.)
VIP - 11/21 AD-FREE PWTorch Livecast & VIP Aftershow w/Lucha Underground Exec Producer Chris DeJoseph to talk about the first four weeks of groundbreaking El Rey series, how it compares to WWE creative process, show’s future (65 min.)
VIP - 11/21 Wade Keller Hotline - Smackdown Analysis: There were a couple “what the hell was Triple H thinking” moments tonight, some rants about final Survivor Series hype, and some positives in the mix also, and what it means for Sunday (26 min.)
VIP - 11/20 Wade Keller Hotline - Ask the Editor: What do you think of Lucha Underground on El Rey so far? Would VKM have been successful promoting under different circumstances? (48 min.)
VIP - 11/20 Bruce Mitchell Audio Show w/Wade Keller, pt. 1: In-depth analysis of final stretch of Survivor Series hype and ramifications of either team winning, plus reaction to news of TNA’s new cable TV home (62 min.)
VIP - 11/20 PWTorch Livecast: James Caldwell & Greg Parks: Final predictions for Survivor Series, TNA TV future, Lucha, Randy Savage/HOF?, more! (100 min.)
© 1999-2011 TDH Communications Inc. • All rights reserved. -- PRIVACY POLICY