Listen to the PWTorch Livecast Mon-Fri Listen live or subscribe via iTunes



Mar 26, 2011 - 4:42:27 PM

Bookmark us!


This isn't a small thing. Just days after WWE formed an alliance with GLAAD over GLAAD's concern with John Cena's theme of depicting the very idea that Rock "might be gay" as some sort of major zinger in his rap routines, Michael Cole uses a totally unacceptable word in any corporate or mainstream environment.

"The Voice of WWE" is now associated with calling a colleague a "f-ggot" on Twitter.

Let's be clear. Michael Cole has a right to say whatever he wants. The First Amendment does one thing: It prevents the GOVERNMENT from stopping Cole or punishing Cole for saying what he said. The First Amendment has nothing to do with whether WWE should be able to retain Cole as an employee should he embarrass the company and threaten major partnerships and sponsorships.

I'm not calling for the firing of Cole over this, but I wouldn't blame WWE If they did.

If Michael Cole had called a black colleague a "n-gger" he'd be fired on the spot, I think. Without getting sidetracked by whether one is worse than the other, I think we can all agree that both are unacceptable words to use if you expect to stay employed. Try it at your job and see what happens.

If you work at a restaurant, shout across the dining room in front of all of your lunch customers that a fellow waiter or cook is a "f-ggot." See if you have a job a minute later.

Cole is on the verge of a major match one week from tomorrow. He's emerged as one of the breakout entertaining heel characters in WWE in years. But K-Mart, Walmart, and Mattell are more important than Cole to WWE's future.

Cole disappointed me further by saying: "I was not ordered to apologize I said I am sorry because I am. Now can I get back to being a character again please?"

That last line indicates he thinks he should get away with saying "f-ggot" because he was "in character" when he said it. What else does he get to say "in character," according to his understanding of what being in character means? Can he say n-gger? Can he calls Divas "bitches" or "sluts" or "whores"? Can he make anti-semetic slurs if he's in character? How about anti-Asian comments? What does being "in character" really give you the freedom to say?

This is a test for GLAAD. They are now aligned with a company - one with an awful history of anti-gay sentiment going back to a popular tag team encouraging fans in the late 1980s to chant "f-ggot" at their opponents week after week - that they let WWE get by with a slap on the wrist regarding John Cena's inexcusable (and unfunny) gay slurs aimed at The Rock. Now they can sit back and watch WWE give Cole a slap on the wrist, or they can risk their cozy-appearing relationship with WWE by not staying quiet on this and going further than issuing a passive forgiving comment that WWE is taking appropriate action.

What about The Rock? The PG environment is what opened the door for The Rock to declare this week that he's quite open on returning to the ring for a match (or matches) with WWE. He said "The People's Era" is beginning. Does he want to be associated with an organization that allows it's top star John Cena and now it's lead announcer Michael Cole to make anti-gay slurs with nothing more than slaps on the wrist. Cena has yet to apologize and Cole's apology is about as weak as they come.

WWE could send a firm message that would be remembered for years. Firing Cole would do that. So would suspending him and costing him his WrestleMania match.

If I went to a restaurant and waiter called another server a "f-ggot" in front of me and everyone, and if he was at work the next day, I wouldn't visit that restaurant again.

(ADDENDUM: Also, WWE has to figure out whether their employees and contractors are "in character" or "out of character" when on Twitter. It's a blurry line right now, and if Cole is using Twitter as a way to express his on-air character, then are all WWE wrestlers only in character when on Twitter? If wrestlers break character on Twitter, how are we supposed to know when Cole calls a colleague a "f-ggot" whether he's Michael Cole the person or Michael Cole the on-air buffoon character?)

Please Recommend or Like This Article on Twitter or Facebook

CLICK HERE to return to Wade Keller Blog home page

CLICK HERE to jump to PWTorch.com's main page

KELLER BLOG: Paul Heyman alliance with C.M. Punk - where does it go from here?
KELLER'S WWE SUMMERSLAM PPV BLOG: Results and analysis throughout the show including Lesnar vs. Triple H, Cena vs. Punk vs. Show
KELLER: C.M. Punk is not best utilized as a tweener, despite a recent reader poll; he should be all out heel

Comment on this Article Below



PWTorch VIP Members get an ad-free enhanced version of this blog including a reader comment area with Wade Keller's conversation with readers after each blog. Sign up for a VIP membership and get 60+ VIP Audio Shows, New PWTorch Weekly Newsletter Digital Edition, 100s of PWTorch Newsletter Back Issues, Ad-Free Access to Entire PWTorch Site, PWTorch VIP Forum, Many Special Archive Features, and More! SIGN UP HERE

GFW VIDEO: Jarrett launches web series "The Journey"
WWE NEWS: Media attention on Saudi trip, Cesaro a Superhero or Mailman?, Piper talks Warrior, Hornswoggle movie poster
ROH NEWS: ROH announces cable PPV deal & first event
TNA NEWS: X Division Title match result in Japan
TNA NEWS: Bad Influence available for independent bookings
TNA NEWS: Impact TV tonight - Young's first show as TNA champ, plus Tag Title re-match and more matches
WWE NETWORK: Thursday, April 17 Schedule - "Legends House" premiere, Warrior Week, WM30 fallout, NXT
WWE NEWS: WWE begins first-ever Saudi Arabia tour - Cena, Orton, more top stars, plus NXT'er Zayn, Reports Wanted
TNA NEWS: Weekend Tour begins Thursday - no TNA champ, Tables main event, Joe advertised, Reports Wanted
TNA NEWS: TNA adds Alumni section to official roster, Video - Spin Cycle returns
WWE NEWS: Big Philly Comic-Con line-up announced for June
KYGHT'S PPV EVALUATION - WWE WrestleMania 30: Best & Worst Match, Biggest Surprise, What Will Mania Be Remembered For?, Updated 2014 PPV Rankings
WRESTLEMANIA 30 PPV RESULTS (Hour 4): Complete "virtual-time" coverage of WWE Title main event, Divas Title
WRESTLEMANIA 30 PPV RESULTS (Hour 3): Complete "virtual-time" coverage of Undertaker vs. Lesnar Streak match
WRESTLEMANIA 30 PPV RESULTS (Hour 2): Complete "virtual-time" coverage of Cena vs. Bray, big moment for Cesaro in the Andre Battle Royal, Shield vs. Outlaws
WRESTLEMANIA 30 PPV RESULTS (Hour 1): Complete "virtual-time" coverage of Bryan vs. Hunter, Hogan & Austin & Rock open PPV
WRESTLEMANIA 30 PPV RESULTS (Pre-Show): Complete "virtual-time" coverage of Tag Title match, big face turn, more
CALDWELL'S NJPW PPV RESULTS 4/6: Complete "virtual-time" coverage of "Invasion Attack 2014" - Nakamura regains IC Title, A.J. Styles big angle, new NWA tag champions, more
IPPV RESULTS: 4/5 DGUSA "Mercury Rising 2014" - RADICAN'S Report on Gargano vs. Low Ki, six-man tournament, Teddy Hart changes course of entire show, more
IPPV RESULTS - 4/4 DGUSA in New Orleans, La.: RADICAN'S Report on historic main event result, Hero vs. Tanaka, more
IPPV RESULTS - 4/4 Wrestling Odyssey in New Orleans, La.: RADICAN'S report on Hero defending EVOLVE Title, stand-out CZW Title match, more title matches
KYGHT'S PPV EVALUATION - TNA Lockdown: Best/Worst Match, Biggest Surprise/Letdown, updated 2014 PPV Rankings
RADICAN'S ROH "12th Anniversary" Report 2/21: The Decade-Mark Briscoe & Alexander & Page, ReDragon-Adrenaline Rush, Hero-Cole
CALDWELL'S WWE RAW RESULTS 4/14: Complete "virtual-time" coverage of live Raw - Warrior tribute, latest WM30 fall-out
METZGER'S ROH TV REPORT 4/12: Lethal captures ROH TV Title and turns heel, The Streak continues
PARKS'S WWE SMACKDOWN REPORT 4/11: Ongoing "virtual time" coverage of Friday show, including Daniel Bryan & The Usos vs. Kane, Batista, and Randy Orton
JAMES'S WWE SUPERSTARS REPORT 4/10: Kofi vs. Titus main event, Ziggler loses to Ryback
JAMES'S WWE NXT REPORT 4/10 - Week 93: Bo Dallas breaks down, Mojo gets hyped, Neville-Brodus feud continues, more
CALDWELL'S TNA IMPACT RESULTS 4/10: Complete "virtual-time" coverage of Orlando Impact - new TNA World champion
CALDWELL'S TV REPORT: Daniel Bryan's must-see "Journey to WrestleMania 30" WWE Network Special
CALDWELL'S WWE MAIN EVENT RESULTS 4/8: Shield vs. Wyatts six-man tag, Ziggler vs. Swagger, Rusev, WM30 fall-out
CALDWELL'S WWE RAW RESULTS 4/7: Complete "virtual-time" coverage of live Raw - WM30 fall-out, WWE Title match teaser, Bryan's first night as champ, Warrior, more
METZGER'S ROH TV REPORT 4/5: Young Bucks capture ROH Tag Titles, Hero vs. Strong, Overall Reax
CALDWELL'S WWE HALL OF FAME REPORT 4/5: Complete "virtual-time" coverage of HOF ceremony & Red Carpet
PARKS'S WWE SMACKDOWN REPORT 4/4: Ongoing "virtual time" coverage of Friday show, including final hype for Wrestlemania, cut-ins from Fan Axxess
WEDNESDAY'S ASK PWTORCH STAFF: What's next for Punk and did he do enough to be a Hall of Famer? Did Dynamite Kid face Savage more than once and was their match scripted? Could IC Title return to past glory? More concussions today?
WEDNESDAY’S ASK PWTORCH ALL-STAR PANEL: What about a Cruiserweight show on WWE Network? Why does the champ still carry both WWE titles? Could the IC Title return to past glory? Is Sandow in the dog house?
WEDNESDAY’S ASK PWTORCH ALL-STAR PANEL: What about a Cruiserweight show on WWE Network? Why does the champ still carry both WWE titles? Is Sandow in the dog house? Could the IC Title return to past glory?
MCNEILL LIVECAST POLL: What was the biggest revelation from the leaked WWE Raw script?
VOTE: Who should be Daniel Bryan's first title defense?
TUESDAY’S ASK PWTORCH ALL-STAR PANEL: Could Undertaker skip a year and return at WM32 in Dallas? What wrestling moment shocked you the most? Can a heel get over with traditional heat these days? Is it time to turn Cena heel now?
TUESDAY’S ASK PWTORCH ALL-STAR PANEL: Could Undertaker skip a year and return at WM32 in Dallas? What wrestling moment shocked you the most? Is it time to turn Cena heel now? Can a heel get over with traditional heat these days?
TUESDAY’S ASK PWTORCH STAFF: Is it getting too tough to get a heel over who fans really despise? If WWE honored Bret Hart’s 20 year contract, would Austin have been as big of a star? Biggest shock ever? Chikara? Kendrick?
TUESDAY’S ASK PWTORCH STAFF: If WWE honored Bret Hart’s 20 year contract, would Austin have been as big of a star? Is it getting too tough to get a heel over who fans really despise? Biggest shock ever? Chikara? Kendrick?
VOTE: Will Bryan actually headline a WWE PPV during his reign?
RAW POLLS: Vote on Monday's show; what do you think of Evolution re-forming?
MONDAY'S ASK PWTORCH ALL-STAR PANEL: Would a Talking Dead style post-show work after WWE shows? Did McMahon end Streak to overshadow Bryan's win? Is now finally the time for a Cena heel turn? Is WWE banking too much on Reigns?
ASK THE SPECIALISTS: Roundtable #2 - is Dolph Ziggler's name or something else holding him back?
HITS & MISSES - 4/14 WWE Raw: RVD vs. Del Rio, Heyman, Cena Discovers Photoshop, Barrett vs. Ziggler, Evolution Reforms
TUCKER ON RAW 4/14: WWE sets the path for Extreme Rules, but is it an interesting path?
ASK THE SPECIALISTS: Introducing a new Roundtable discussion - Installment #1 on whether Punk regrets walking away from WWE
COLLECTIBLES COLUMN: How the Collector's Market Has Reacted to Ultimate Warrior's Death
APR. 14 IN HISTORY: This 1997 Raw episode captures why WWF/E was struggling against WCW
EATON'S PERSPECTIVE OF THE COMMON FAN: WrestleMania 30 Aftermath - Bryan, Youth Movement, Network, more
VALENTINO'S MAGIC, MEMORIES & MANIA - Live At WrestleMania 30 Ratings: From a Magical Opening to the Worst Moment in WrestleMania History
CHIVERTON'S NXT SCOUTING REPORT: New Rankings, plus which Main Roster call-ups are most likely to succeed?
VALENTINO'S MAGIC, MEMORIES, AND MANIA: Live at the 2014 WWE Hall of Fame for Ultimate Warrior's finale, Razor's coolness, and Jake's epic storytelling
COLLECTIBLES COLUMN: How WrestleMania & Raw affected WWE stars's memorabilia - Bryan, Shield, Bray, A.J., Paige, more
TUCKER LIVE AT RAW 4/7: Instant Reaction & DVR Guide to the official start of WWE's Youth Movement
PWTORCH YOUTUBE EXCLUSIVE: Scott Hall talks 2014 WWE Hall of Fame induction, receiving the news, health, more
CALDWELL'S DVD REVIEW: WWE's "Ultimate Collection" - Jim Hellwig tells his story on the Ultimate Warrior
RADICAN'S DGUSA DVD REVIEW SERIES: "Enter the Dragon 2012" (7-29-12) Gargano-Taylor I Quit match, Generico-Tozawa, Fox & CIMA vs Ricochet & Swann
RADICAN CZW DVD REVIEW SERIES "Cage of Death XV" (12-14-13) - Gulak-Hero, Dickinson-Richards, NOI vs. The Forgotten Ones Cage of Death match
RADICAN'S WRESTLING REVIEW LOG: Comprehensive Reference Guide for the latest wrestling DVD, Book, and Video Game reviews
RADICAN'S AIW REVIEW SERIES: "Hell on Earth 9" (11-29-13) - Steen-Gargano, Hutter-Donst, #Nixon-Team AIW main event
MITCHELL FLASHBACK: His feature column 10 years ago - Surviving Crazy Jonny Fairplay of Survivor and TNA fame
RADICAN'S DVD REVIEW SERIES: "The Kevin Steen Show with Chris Hero" - WWE departure, thoughts on WWE Performance Center, great CZW & IWA-MS stories
RADICAN'S ALPHA-1 REVIEW SERIES: "Rehab" (4-20-13) - Alexander-Fire Ant, Silver-Elgin, Page-Brown
RADICAN'S DGUSA DVD REVIEW SERIES: "Untouchable 2012" (7-28-12) Fox & CIMA vs. Del Sol & Generico, Gargano-Tozawa
EXCLUSIVE AUDIO: Jake "the Snake" Roberts discusses WWE TV return on PWTorch Livecast - when did he find out about "Old School" Raw appearance?, Rumble? Mania send-off?, more
RADICAN'S JCW REVIEW SERIES: "BloodyMania 7" (8-11-13) - Young Bucks-Haters, star studded Rumble Royale, London & Kendrick
WWE NEWS: Raw TV ratings are in for Monday's show
TNA NEWS: Impact quarter-hour TV ratings last Thursday - TNA Title change draws lowest rating of the show
WWE NEWS: Smackdown TV ratings are in - how did the first Smackdown after WM30 fare?
TITLES & CHAMPS: Ongoing list of 2014 Titleholders
TNA NEWS: Impact TV ratings are in - how did Thursday's show fare with a TNA Title change?
WWE NEWS: Raw TV quarter-hour ratings - Daniel Bryan draws big numbers post-Mania, plus very detailed report on the other segments that boosted Raw
WWE NEWS: TV Rating for Hall of Fame special on USA Network
WWE NEWS: Raw TV ratings are in - Raw surges the night after WrestleMania, hits highest points since Raw 1,000
RAW NEWS: Comparison of post-WM TV ratings last eight years
WWE NEWS: Smackdown TV ratings are in - how did the final Smackdown before WrestleMania fare?
TNA NEWS: Impact quarter-hour TV ratings 4/3 - details on how Thursday night's Impact fared
TNA NEWS: Impact TV ratings are in - Impact still in a rut
PWTorch Free Podcast
PWTorch Livecast Call-In Show - Caldwell & Parks today at 5:30 EST on PWTorchLivecast.com
AUDIO: Wednesday PWTorch Livecast (4/16) now available - Pat McNeill & Jonny Fairplay
AUDIO: Tuesday PWTorch Livecast (4/15) now available - Wade Keller & Jason Powell of Prowrestling.net
AUDIO: Monday PWTorch Livecast (4/14) now available - Bruce Mitchell & Travis Bryant
AUDIO: Friday PWTorch Livecast (4/11) now available - James Caldwell & Greg Parks
AUDIO: "Stone Cold" Steve Austin Interview w/Keller on Thursday's PWTorch Livecast (4/10) now available
AUDIO: Wednesday PWTorch Livecast (4/9) now available - McNeill hosts All-Star Panel
AUDIO: Tuesday PWTorch Livecast (4/8) now available - Wade Keller & Jason Powell of Prowrestling.net
AUDIO: Monday PWTorch Livecast (4/7) now available - Bruce Mitchell & Travis Bryant
AUDIO: Special PWTorch Livecast (4/6) following WWE's WM30 PPV now available - James Caldwell & Greg Parks
AUDIO: Friday PWTorch Livecast (4/4) now available - Zach Gowen Interview w/Wade Keller
AUDIO: Thursday PWTorch Livecast (4/3) now available - James Caldwell & Sean Radican
VIP Exclusive Features
VIP - 04/16 East Coast Cast (ep. #186): Random Week produces hoaxes, light bulbs, Mania hangover, and it can't be Bryan vs. Kane, right? (167 min.)
VIP - 04/16 Wade Keller Hotline - Ask the Editor: Do you think Punk congratulated Bryan? Should fans feel cheated who ordered WWE Network to get WM30 now that it's free this week? Brock doesn't need a title reign, right? More (26 min.)
VIP - 04/16 PWTorch Livecast (Ad-Free): Pat McNeill & Jonny Fairplay: A full range of topics - WWE P.R. drama, stock market, Bryan vs. Kane - really?, mystery hand signals, brooms, Broome, Impact to Global?, more!; VIP - News & Events (116 min.)
VIP - PWTorch Newsletter #1351 (PDF & TEXT): WWE holds 60 percent of traditional PPV audience at WM30, new Torch Talk with Steve Austin on Punk, Bryan, Reigns, Mr. T, plus reading between the lines on leaked Raw script
VIP - 04/15 Wade Keller Hotline - The News: Putting in perspective the WWE WrestleMania 30 early domestic buyrate figure and what it means to future Network growth, DirecTV pulls PPVs, Raw rating, Sting's WWE TV debut (15 min.)
VIP - 04/15 PWTorch Livecast & VIP Aftershow: Keller & Powell break down headlines coming out of Raw including Bryan's PPV positioning, return of Evolution, Cena's odd promo, plus digesting WM30 buyrate info just released (111 min.)
VIP - 04/14 Wade Keller Hotline - WWE Raw: Full rundown and analysis of Warrior tribute, Evolution reunite against the Shield, Kane finds his mask, IC Title tournament begins, Cena goes back to Photoshopping humor (41 min.)
VIP - 04/13 Wade Keller Hotline - Ask the Editor: Would Daniel Bryan really take a demotion from main events well? Is there a history of heels jumping manager to manager? How does Bryan's win change Money in the Bank? (34 min.)
VIP - 04/12 Wade Keller Hotline - Ask the Editor: Does Lesnar ending Streak offset losses to Cena and Hunter? What happened to ringside photographers? Is Reigns going to be the Next Batista? What about Nancy Grace? (41 min.)
VIP - 04/12 Vintage Audio (20 Yrs. Ago) - Interviews with Paul Heyman and Too Cold Scorpio on John Arezzi's Pro Wrestling Spotlight show in New York with Heyman's views on early ECW, Scorpio on high-flying wrestlers, WCW politics (96 min.)
VIP - 04/12 Moonlighting with Greg Parks: With PWTorch contributor Benjamin Tucker, discussing in-depth this week's Smackdown, Eric Young's TNA Title win, and in-person Wrestlemania weekend thoughts (58 min.)
VIP - 04/11 Wade Keller Hotline - Ask the Editor: How far away is Roman Reigns from being WWE's top star and will that lead to a Cena heel turn? Should Money in the Bank be added back to WrestleMania now that Streak is over? (36 min.)
© 1999-2011 TDH Communications Inc. • All rights reserved. -- PRIVACY POLICY