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WWE NEWS: Raw TV ratings are in - Monday's show falls further back to mid-1990s levels

Sep 29, 2015 - 4:22:31 PM
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By James Caldwell, PWTorch assistant editor

Raw_Houston_wide_9.jpg



WWE Raw TV Ratings

-- September 28: Monday's Raw scored a 2.33 rating, down from a 2.47 rating last week to establish a new historical low for Raw.

Raw has not been at this point for a non-holiday episode since the mid-1990s before the ramp-up of the Monday Night Wars. Back in 2012, the Christmas Eve and New Year's Eve shows drew 2.2 and 2.3 ratings, respectively.

Particularly concerning is a steady drop-off in the key demographics against Monday Night Football, which drew a healthy 13.5 million viewers on ESPN, and against general Fall TV programming.

- Males 18-34: 2.03 rating on 8/31; 1.59 rating on 9/28.
- Males 18-49: 1.86 rating on 8/31; 1.68 rating on 9/28.
- Adults 18-49: 1.40 rating on 8/31; 1.13 rating on 9/28.

- Raw averaged 3.330 million viewers, down half-a-percent from last week's audience to establish a new year-low. The hourly break down followed the exact same pattern as last week...

Hourly Break Down: 3.476 million first hour viewers, decline to 3.326 million second hour viewers, and decline to 3.188 million third hour viewers.

- One year ago this week, Raw scored a 2.83 rating (five-tenths of a rating higher than this week's show). Two years ago this week, Raw scored a 2.68 rating.

Caldwell's Analysis: There has to be a change. Not a cosmetic one-week "change" like hot-shotting a bunch of title changes, but wholesale changes to try to set up for a rebound next year. It looks like they're in too deep of a hole with the current product to get back on-track this year against football. Sure, the Legends Night in October should help - presumably - but then it's back to the same thing in November when the part-timers go back on the shelf and the over-exposed, under-developed main roster stars try to fill three hours while the live crowd tries to stay engaged.


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