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CALDWELL'S TAKE

CALDWELL: Instant Analysis on the WWE Raw & TNA Impact TV Ratings

Jan 5, 2010 - 6:30:45 PM


By James Caldwell, Torch assistant editor

Pro Wrestling was legitimately relevant last night. It was reflected in "WWE" and "TNA" becoming Trending Topics on Twitter and combined TV viewership of nearly 8.0 million viewers (with some overlap) that established the peak level of today's available wrestling audience.

Raw delivered its largest audience since the Raw after Summerslam with 5.6 million viewers. Impact delivered its largest audience ever with 2.2 million viewers and a peak of nearly 3.0 million viewers for Hulk Hogan's debut to start the second hour opposite the beginning of Raw.

WWE and TNA will have a tough time matching anything at that level in the short-term, but as much as TNA said beforehand that the ratings were irrelevant, TNA might have earned a regular Monday night timeslot. Stay tuned in the weeks to come.

If there's one thing to definitely conclude from the ratings for last night's TNA Impact, we know that know TNA didn't blow their first Monday night show by delivering an opening segment that contained a "This is bull----" chant from their fans.

Jeff Hardy appearing at the end of the first segment gave TNA momentum to what has to be considered a ratings victory for the promotion.

The first quarter-hour opened with a 1.58 quarter-hour, then climbed to a 1.70 quarter-hour in the second hour, which featured Ric Flair, and peaked for the hour with a 1.78 third quarter-hour rating before video packages and commercials filled the fourth-quarter hour.

TNA built momentum in the first hour, kept viewers tuned in for the start of the second hour, and didn't lose too much of an audience while WWE Raw was on the air for the final 105 minutes of Impact.

Sure, TNA Impact dropped 38 percent from a 1.88 quarter-hour for Hulk Hogan's debut (9:00-9:15 p.m.) to a 1.16 quarter-hour at the end of the hour (9:45-10:00 p.m. EST). However, TNA rebounded in the third hour with steadily-increasing ratings before peaking with the A.J. Styles vs. Kurt Angle match.

WWE also delivered on the night. Raw captured the male 18-49 demo at a level usually reserved for the Raw after WrestleMania. The show was also up 6.9 percent in viewership compared to the average of 2009's TV viewership.

Wrestling fans were given a taste of the first Monday Night Wars last night with big names, big stars, good wrestling, and big surprises. If the promotions want to stay relevant, though, they will have to build momentum with storylines that have more shelf-life than an NWO Reunion.


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UPCOMING MAJOR EVENTS

SELECT LIST OF ARTICLES BY CATEGORY

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NEWS REPORTS
WWE NEWS: TMZ Report - Father of Eddie Gilbert files suit over video usage
SUNDAY EVENTS: Jericho wraps MegaFest, NWO gathering at BTW, Young Bucks & TNA star & Mickie James at 2CW, Samoa Joe at PWX, Rhino at JCW (w/full line-up), ICW, more
WWE NETWORK: Sunday April 19 Schedule - Bryan's only title defense in 2014, more
SHOW RESULTS - 4/18 MCW in Windber, Pa.: Matt Hardy in TLC main event, three title matches, Ric Flair at next show, more
SHOW RESULTS - 4/18 WWE in Zurich, Switzerland: Orton vs. Rollins wraps tour, Goldust goes old-school, more
SHOW RESULTS - 4/18 WWNLive in Orlando, Fla.: EVOLVE 42 iPPV with new Tag Champs & TNA star in action, FIP determines new Hvt. champion, two losses for Roderick Strong
SHOW RESULTS - 4/18 WWE in Nuremberg, Germany: Reigns vs. Show main event, BNB vs. Rowan, Balor, more
WWE EUROPEAN TOUR: Saturday wrap-up - top champs Cena & Rollins in Switzerland, but not Cesaro; Reigns in Germany (Reports Wanted)
WWNLIVE IPPVS: Saturday Doubleheader - EVOLVE 42 with DGUSA Tag Title match, Strong defends FIP Title, full line-ups
SHOW RESULTS - 4/17 EVOLVE 41 in Ybor City, Fla.: Strong vs. Thatcher 2/3 Falls, TNA star Davey Richards, more
SHOW RESULTS - 4/17 WWE in Antwerp, Belgium: Orton beats Rollins via DQ; big eight-man tag, Nikki defends Divas Title, more
SHOW RESULTS - 4/17 WWE in Dortmund, Germany: Reigns vs. Show Street Fight, Cesaro & Kidd defend Tag Titles, Bryan replaced, more
PPV REPORTS
RADICAN'S NJPW INVASTION ATTACK PPV REPORT 4/5 - Young Bucks vs. RPG Vice, Okada-Fale, Styles-Ibushi main event
RADICAN'S WWN SUPERSHOW: MERCURY RISING 2015 iPPV REPORT 3/28 - Galloway-Gargano title vs. title & Hero-Thatcher MOTYCs, GeNext reunion, Shine Tag, more
RADICAN'S EVOLVE 40 IPPV REPORT: P.J. Black vs. Ricochet main event, Drew Galloway vs. Uhaa Nation, more; Overall Thoughts
CALDWELL'S WM31 PPV RESULTS 3/29: Complete "virtual-time" coverage of WWE World Title match, Taker's return, Sting vs. Triple H, Cena vs. Rusev, Rock/UFC surprise, more
CALDWELL'S WM31 PPV REPORT 3/29 (Pre-Show): Tag Title match, Andre Battle Royal, final WM31 hype, Stooges, more
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RADICAN'S SHIMMER 71 IPPV REPORT 3/28: One-night-only ChickFight Tournament at WWNLive Weekend, plus SHIMMER Title match
RADICAN'S EVOLVE 39 iPPV REPORT: Gargano vs. Fox for DGUSA Title, Galloway vs. Black for EVOLVE Title, Hero, Premier Athlete Brand, set-up for title vs. title match
RADICAN'S NJPW "New Japan Cup 2015 Final" Report 3/15 - semi-final and final round matches, Okada and Tanahashi look for redemption, hot Hiroshima crowd
RADICAN'S EVOLVE 38 iPPV REPORT 3/8 - Cage, Black debut, Gulak-Hero, Richards-Nese, Galloway-Strong Steel Cage main event
KYGHT'S PPV EVALUATION - ROH 13th Anniv.: Best/Worst Match, Biggest Surprise, Best Move, more; Updated Rankings
RADICAN'S ROH 13TH ANNIV. PPV REVIEW: Briscoe defends ROH Title, Samoa Joe returns, Bucks vs. ReDragon, more
TV REPORTS
IMPACT NEWS 4/17: Hardys capture vacant Tag Titles in Ultimate X, how Josh Mathews handled Taz's absence, full match results
PARKS'S WWE SMACKDOWN REPORT 4/16: Ongoing "virtual time" coverage of Thursday show, including Cesaro & Tyson Kidd vs. Daniel Bryan & John Cena
JAMES'S WWE NXT REPORT 4/15 - Week 148: Zayn vs. Rhyno #1 contender, departed wrestler in action, Dana Brooke in-ring debut, two big matches next week; Overall Reax
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METZGER'S ROH TV REPORT 4/12: Big title matches of Joe vs. Briscoe for ROH World Title, Lethal vs. Liger for TV Title from WrestleMania Weekend
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PARKS'S WWE SMACKDOWN REPORT 4/9: Ongoing "virtual time" coverage of Thursday show, including Miz TV, Neville's Smackdown debut
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RADICAN'S NJPW INVASTION ATTACK PPV REPORT 4/5 - Young Bucks vs. RPG Vice, Okada-Fale, Styles-Ibushi main event
RAW POLLS 4/6: Vote 0-10 & Select the Best Match of Raw
MONDAY’S ASK PWTORCH ALL-STARS 4/6: Ex-WWE Creative Team member and pro comedian Matt McCarthy joins All-Star Panel this week - topics include A.J. Styles, Reigns, Cameron, Cena on Kimmel Live
THE SPECIALISTS
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COLLECTIBLES COLUMN: New Book Traces WWE History through Promotional Posters
SPECIAL REPORT: What is the Average Length of a WWE Diva’s Career? (Read the Buzzworthy Column covering 1990s to today)
HITS & MISSES - 4/6 WWE Raw: Rollins - Kane, Rollins vs. Neville, Cena vs. Stardust, Miz vs. Mizdow, Reigns vs. Ryback vs. Orton
VALENTINO'S MAGIC, MEMORIES & MANIA: Live at WrestleMania 31 - A Mania With No Great Matches But Many Great Moments
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HITS & MISSES - 4/2 WWE Smackdown: Rollins - Orton, Cena - Rusev, Ambrose vs. Harper, Sheamus vs. Bryan, Two-Minute Divas match, more
HITS & MISSES - 3/30 WWE Raw: Lesnar and Heyman, Bryan vs. Ziggler, Cena vs. Ambrose, Saxton Fills In, Main Event tag match, more
COLLECTIBLES COLUMN: Review of Topps's 2015 WWE Dog Tags - A.J. to Edge
VALENTINO'S MAGIC, MEMORIES & MANIA: WrestleMania Weekend Log - The Afterparty
TUCKER'S LIVE INSTANT REACTION - Post-Mania Raw 3/30: Suddenly, there's a mid-card, but what about the main event scene?
HITS & MISSES: A Torch Specialist's First Live WrestleMania
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RAW RETRO - London Raw 5 yrs. ago: Orton vs. Batista main event, Cena vs. Otunga, Hasselhoff guest-stars, more
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AWA FLASHBACK - Super Clash 25 yrs. ago: Zbyszko captures AWA Title; questions about the future of the promotion
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WWF NEWS FLASHBACK: Introducing Brock Lesnar 15 years ago
MANIA FLASHBACK: The Best WrestleMania Match In History 6 yrs. ago today
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MANIA FLASHBACK: Hogan vs. Warrior 25 yrs. ago today at WM6
RAW RETRO - Shawn Michaels retires 5 yrs. ago on Raw, more WM26 fall-out, including Bret Hart, Cena & Orton, more
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REFERENCE
WWE NEWS: Raw TV ratings are in - Raw nearly hits year-low for U.K. Raw
TNA NEWS: Impact TV viewership for last Friday's show
TITLES & CHAMPS: Ongoing list of 2015 Titleholders
WWE NEWS: Smackdown TV ratings are in - Thursday's show dips, now dealing with competition from Spike TV
TNA NEWS: Impact viewership for last Friday's show, including large demos gap
WWE NEWS: Raw TV ratings are in - Monday's show falls nearly 25 percent, plus historical look at second Raw post-Mania vs. NCAA Title game
WWE NEWS: Smackdown TV ratings are in for post-Mania episode
WWE NEWS: Raw TV viewership slides for second Raw after WrestleMania, eerily similar pattern to post-Survivor Series
OBIT: Rickard, New Zealand promoter/former NWA Board member, dies at 85
WWE NEWS: Raw TV ratings are in - huge audience post-WM31
TNA NEWS: Impact TV viewership jumps on Friday night
WWE NEWS: Smackdown TV ratings are in for Thursday's show, plus overall WrestleMania Season Average, comparison to WM30 Season
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