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CALDWELL'S TAKE

CALDWELL: Instant Analysis on the WWE Raw & TNA Impact TV Ratings

Jan 5, 2010 - 6:30:45 PM


By James Caldwell, Torch assistant editor

Pro Wrestling was legitimately relevant last night. It was reflected in "WWE" and "TNA" becoming Trending Topics on Twitter and combined TV viewership of nearly 8.0 million viewers (with some overlap) that established the peak level of today's available wrestling audience.

Raw delivered its largest audience since the Raw after Summerslam with 5.6 million viewers. Impact delivered its largest audience ever with 2.2 million viewers and a peak of nearly 3.0 million viewers for Hulk Hogan's debut to start the second hour opposite the beginning of Raw.

WWE and TNA will have a tough time matching anything at that level in the short-term, but as much as TNA said beforehand that the ratings were irrelevant, TNA might have earned a regular Monday night timeslot. Stay tuned in the weeks to come.

If there's one thing to definitely conclude from the ratings for last night's TNA Impact, we know that know TNA didn't blow their first Monday night show by delivering an opening segment that contained a "This is bull----" chant from their fans.

Jeff Hardy appearing at the end of the first segment gave TNA momentum to what has to be considered a ratings victory for the promotion.

The first quarter-hour opened with a 1.58 quarter-hour, then climbed to a 1.70 quarter-hour in the second hour, which featured Ric Flair, and peaked for the hour with a 1.78 third quarter-hour rating before video packages and commercials filled the fourth-quarter hour.

TNA built momentum in the first hour, kept viewers tuned in for the start of the second hour, and didn't lose too much of an audience while WWE Raw was on the air for the final 105 minutes of Impact.

Sure, TNA Impact dropped 38 percent from a 1.88 quarter-hour for Hulk Hogan's debut (9:00-9:15 p.m.) to a 1.16 quarter-hour at the end of the hour (9:45-10:00 p.m. EST). However, TNA rebounded in the third hour with steadily-increasing ratings before peaking with the A.J. Styles vs. Kurt Angle match.

WWE also delivered on the night. Raw captured the male 18-49 demo at a level usually reserved for the Raw after WrestleMania. The show was also up 6.9 percent in viewership compared to the average of 2009's TV viewership.

Wrestling fans were given a taste of the first Monday Night Wars last night with big names, big stars, good wrestling, and big surprises. If the promotions want to stay relevant, though, they will have to build momentum with storylines that have more shelf-life than an NWO Reunion.


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STAFF PICKS - TOP TEN RECENT ARTICLES
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UPCOMING MAJOR EVENTS

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NEWS REPORTS
WWE NETWORK: Sunday, April 20 Programming Schedule
SHOW RESULTS - 4/19 TNA in Winston-Salem, N.C.: Tables main event, no Hardy, Magnus vs. Samoa Joe, more
SHOW RESULTS - 4/19 ROH in Baltimore, Md.: TV taping SPOILERS for A.J. Styles vs. Elgin, TV Title match, ROH champ in action
SHOW RESULTS - 4/18 WWE in Riyadh, KSA: Updated with More Details - Cena vs. Bray main event of Night 2, Ambrose defends U.S. Title, Sami Zayn vs. Cesaro
UFC on Fox 11: MMATorch coverage of "Werdum vs. Browne" event
SD NEWS: Smackdown hits post-WM30 lull in Nielsen Twitter TV Ratings, Video - Torito & Swoggle on "Fallout"
WWE NEWSWIRE: D-Bryan set to return, gruesome referee injury, London TV main event, Rock's next movie, Linda donates big check
GFW NEWS: Report - NASCAR's Sadler joins Jarrett promotion
WWE NETWORK: Saturday, April 19 Programming Schedule
WWE NEWS: Saudi Arabia tour wraps Saturday with Cena, Orton, NXT star, more; Reports Wanted
SATURDAY EVENTS: Hogan at Chicago Con, big East Coast show with DiBiase, Jr. & Vader, Carlito in Florida, Hernandez in Texas
SHOW RESULTS - 4/18 TNA in Concord, N.C.: Bully & Willow team in Jeff Hardy's home state, Joe returns to the ring vs. Magnus, Tag Title match, more
PPV REPORTS
KYGHT'S PPV EVALUATION - WWE WrestleMania 30: Best & Worst Match, Biggest Surprise, What Will Mania Be Remembered For?, Updated 2014 PPV Rankings
WRESTLEMANIA 30 PPV RESULTS (Hour 4): Complete "virtual-time" coverage of WWE Title main event, Divas Title
WRESTLEMANIA 30 PPV RESULTS (Hour 3): Complete "virtual-time" coverage of Undertaker vs. Lesnar Streak match
WRESTLEMANIA 30 PPV RESULTS (Hour 2): Complete "virtual-time" coverage of Cena vs. Bray, big moment for Cesaro in the Andre Battle Royal, Shield vs. Outlaws
WRESTLEMANIA 30 PPV RESULTS (Hour 1): Complete "virtual-time" coverage of Bryan vs. Hunter, Hogan & Austin & Rock open PPV
WRESTLEMANIA 30 PPV RESULTS (Pre-Show): Complete "virtual-time" coverage of Tag Title match, big face turn, more
CALDWELL'S NJPW PPV RESULTS 4/6: Complete "virtual-time" coverage of "Invasion Attack 2014" - Nakamura regains IC Title, A.J. Styles big angle, new NWA tag champions, more
IPPV RESULTS: 4/5 DGUSA "Mercury Rising 2014" - RADICAN'S Report on Gargano vs. Low Ki, six-man tournament, Teddy Hart changes course of entire show, more
IPPV RESULTS - 4/4 DGUSA in New Orleans, La.: RADICAN'S Report on historic main event result, Hero vs. Tanaka, more
IPPV RESULTS - 4/4 Wrestling Odyssey in New Orleans, La.: RADICAN'S report on Hero defending EVOLVE Title, stand-out CZW Title match, more title matches
KYGHT'S PPV EVALUATION - TNA Lockdown: Best/Worst Match, Biggest Surprise/Letdown, updated 2014 PPV Rankings
RADICAN'S ROH "12th Anniversary" Report 2/21: The Decade-Mark Briscoe & Alexander & Page, ReDragon-Adrenaline Rush, Hero-Cole
TV REPORTS
PARKS'S WWE SMACKDOWN REPORT 4/18: Ongoing "virtual time" coverage of Friday show, including Batista vs. Sheamus
TV REPORT - 4/17 "Legends House" Episode #1: CALDWELL'S Report on introductions, Piper vs. Everyone, more
CALDWELL'S WWE MAIN EVENT RESULTS 4/15: Big Show vs. Swagger, #1 contender Divas Battle Royal, more
JAMES'S WWE NXT REPORT 4/17 - Week 94: NXT champ Neville vs. Brodus main event, Camacho resurfaces, Paige appears as Divas & NXT Women's champ, Overall Reax
CALDWELL'S TNA IMPACT RESULTS 4/17: Complete "virtual-time" coverage of Orlando Impact - EY defends TNA Title on first night as Champ, Tag Title match, more
CALDWELL'S WWE RAW RESULTS 4/14: Complete "virtual-time" coverage of live Raw - Warrior tribute, latest WM30 fall-out
METZGER'S ROH TV REPORT 4/12: Lethal captures ROH TV Title and turns heel, The Streak continues
PARKS'S WWE SMACKDOWN REPORT 4/11: Ongoing "virtual time" coverage of Friday show, including Daniel Bryan & The Usos vs. Kane, Batista, and Randy Orton
JAMES'S WWE SUPERSTARS REPORT 4/10: Kofi vs. Titus main event, Ziggler loses to Ryback
JAMES'S WWE NXT REPORT 4/10 - Week 93: Bo Dallas breaks down, Mojo gets hyped, Neville-Brodus feud continues, more
CALDWELL'S TNA IMPACT RESULTS 4/10: Complete "virtual-time" coverage of Orlando Impact - new TNA World champion
CALDWELL'S TV REPORT: Daniel Bryan's must-see "Journey to WrestleMania 30" WWE Network Special
OPINION & ANALYSIS
SATURDAY’S ASK PWTORCH STAFF: Time to split the World Titles and rosters again? Was Taker-Lesnar worth it because it was a crazy ride? What are most disappointing feuds? Why didn’t Fabulous Ones get a run in the NWA or AWA?
SATURDAY'S ASK PWTORCH ALL-STAR PANEL: Is Impact Wrestling really serious? Do wrestlers call themselves by ring names or real names? Did Vince really decide to end The Streak? Was WWE trying to replicate end of Anderson Silva’s streak?
SATURDAY’S ASK PWTORCH STAFF: Was Taker-Lesnar worth it because it was a crazy ride? What are most disappointing feuds? Why didn’t Fabulous Ones get a run in the NWA or AWA? Time to split the World Titles and rosters again?
SATURDAY'S ASK PWTORCH ALL-STAR PANEL: Do wrestlers call themselves by ring names or real names? Did Vince really decide to end The Streak? Was WWE trying to replicate end of Anderson Silva’s streak? Is Impact Wrestling really serious?
SMACKDOWN POLL: Vote on Friday's Smackdown episode
FRIDAY'S ASK PWTORCH ALL-STAR PANEL: Is Cesaro better off as a babyface without Heyman? Why does Michael Cole get such a bad rap? Is it finally a perfect time for War Games? Is there a real youth movement going on in WWE?
FRIDAY'S ASK PWTORCH STAFF: What if Rock won the Rumble this year instead of Batista? Did Vince McMahon consider Bryan when he booked end of Streak? Was Demolition formed in reaction to Road Warriors? What happened to the PPV sets?
FRIDAY'S ASK PWTORCH ALL-STAR PANEL: Why does Michael Cole get such a bad rap? Is there a real youth movement going on in WWE? Is Cesaro better off as a babyface without Heyman? Is it finally a perfect time for War Games?
FRIDAY'S ASK PWTORCH STAFF: Did Vince McMahon consider Bryan when he booked end of Streak? Was Demolition formed in reaction to Road Warriors? What happened to the PPV sets? What if Rock won the Rumble this year instead of Batista?
THURSDAY'S ASK PWTORCH STAFF: Why didn't WWE use Taker-Lesnar confrontation at UFC? Could TNA benefit from a second show? Is Ziggler's name holding him back? How does end of Streak affect future Manias? Why was Low Ki with LayCool?
THURSDAY'S ASK PWTORCH STAFF: How does end of Streak affect future Manias? Is Ziggler's name holding him back? Why didn't WWE use Taker-Lesnar confrontation at UFC? Could TNA benefit from a second show? Why was Low Ki with LayCool?
IMPACT POLL 4/17: Vote on Eric Young's first week as Champ
THE SPECIALISTS
ASK THE SPECIALISTS: Roundtable #4 - IF Punk were to return to WWE, is this a good way to re-introduce him?
ASK THE SPECIALISTS: Roundtable #3 Double Play - Is there a true Youth Movement?, how should Sting debut in WWE?
TUCKER ON TV: Reviews of Warrior Tribute, "Legends House," NXT on WWE Network Thursday night
CHIVERTON'S NXT SCOUTING REPORT: Network Era Rankings #6, plus evaluation of NXT Prospects
ASK THE SPECIALISTS: Roundtable #2 - is Dolph Ziggler's name or something else holding him back?
HITS & MISSES - 4/14 WWE Raw: RVD vs. Del Rio, Heyman, Cena Discovers Photoshop, Barrett vs. Ziggler, Evolution Reforms
TUCKER ON RAW 4/14: WWE sets the path for Extreme Rules, but is it an interesting path?
ASK THE SPECIALISTS: Introducing a new Roundtable discussion - Installment #1 on whether Punk regrets walking away from WWE
COLLECTIBLES COLUMN: How the Collector's Market Has Reacted to Ultimate Warrior's Death
APR. 14 IN HISTORY: This 1997 Raw episode captures why WWF/E was struggling against WCW
EATON'S PERSPECTIVE OF THE COMMON FAN: WrestleMania 30 Aftermath - Bryan, Youth Movement, Network, more
VALENTINO'S MAGIC, MEMORIES & MANIA - Live At WrestleMania 30 Ratings: From a Magical Opening to the Worst Moment in WrestleMania History
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EXCLUSIVE: Steve Austin reveals how the WM30 opening with Hogan & Rock came together, where he watched The Streak end
EXCLUSIVE: Steve Austin talks possibility of wrestling again
PWTORCH YOUTUBE EXCLUSIVE: Scott Hall talks 2014 WWE Hall of Fame induction, receiving the news, health, more
CALDWELL'S DVD REVIEW: WWE's "Ultimate Collection" - Jim Hellwig tells his story on the Ultimate Warrior
RADICAN'S DGUSA DVD REVIEW SERIES: "Enter the Dragon 2012" (7-29-12) Gargano-Taylor I Quit match, Generico-Tozawa, Fox & CIMA vs Ricochet & Swann
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RADICAN'S WRESTLING REVIEW LOG: Comprehensive Reference Guide for the latest wrestling DVD, Book, and Video Game reviews
RADICAN'S AIW REVIEW SERIES: "Hell on Earth 9" (11-29-13) - Steen-Gargano, Hutter-Donst, #Nixon-Team AIW main event
MITCHELL FLASHBACK: His feature column 10 years ago - Surviving Crazy Jonny Fairplay of Survivor and TNA fame
RADICAN'S DVD REVIEW SERIES: "The Kevin Steen Show with Chris Hero" - WWE departure, thoughts on WWE Performance Center, great CZW & IWA-MS stories
RADICAN'S ALPHA-1 REVIEW SERIES: "Rehab" (4-20-13) - Alexander-Fire Ant, Silver-Elgin, Page-Brown
RADICAN'S DGUSA DVD REVIEW SERIES: "Untouchable 2012" (7-28-12) Fox & CIMA vs. Del Sol & Generico, Gargano-Tozawa
REFERENCE
WWE NEWS: Raw TV ratings are in for Monday's show
TNA NEWS: Impact quarter-hour TV ratings last Thursday - TNA Title change draws lowest rating of the show
WWE NEWS: Smackdown TV ratings are in - how did the first Smackdown after WM30 fare?
TITLES & CHAMPS: Ongoing list of 2014 Titleholders
TNA NEWS: Impact TV ratings are in - how did Thursday's show fare with a TNA Title change?
WWE NEWS: Raw TV quarter-hour ratings - Daniel Bryan draws big numbers post-Mania, plus very detailed report on the other segments that boosted Raw
WWE NEWS: TV Rating for Hall of Fame special on USA Network
WWE NEWS: Raw TV ratings are in - Raw surges the night after WrestleMania, hits highest points since Raw 1,000
RAW NEWS: Comparison of post-WM TV ratings last eight years
WWE NEWS: Smackdown TV ratings are in - how did the final Smackdown before WrestleMania fare?
TNA NEWS: Impact quarter-hour TV ratings 4/3 - details on how Thursday night's Impact fared
TNA NEWS: Impact TV ratings are in - Impact still in a rut
PWTorch Free Podcast
AUDIO: Friday PWTorch Livecast (4/18) now available - Wade Keller interviews Justin Credible & Court Bauer
AUDIO: Thursday PWTorch Livecast (4/17) now available - James Caldwell & Greg Parks
AUDIO: Wednesday PWTorch Livecast (4/16) now available - Pat McNeill & Jonny Fairplay
AUDIO: Tuesday PWTorch Livecast (4/15) now available - Wade Keller & Jason Powell of Prowrestling.net
AUDIO: Monday PWTorch Livecast (4/14) now available - Bruce Mitchell & Travis Bryant
AUDIO: Friday PWTorch Livecast (4/11) now available - James Caldwell & Greg Parks
AUDIO: "Stone Cold" Steve Austin Interview w/Keller on Thursday's PWTorch Livecast (4/10) now available
AUDIO: Wednesday PWTorch Livecast (4/9) now available - McNeill hosts All-Star Panel
AUDIO: Tuesday PWTorch Livecast (4/8) now available - Wade Keller & Jason Powell of Prowrestling.net
AUDIO: Monday PWTorch Livecast (4/7) now available - Bruce Mitchell & Travis Bryant
AUDIO: Special PWTorch Livecast (4/6) following WWE's WM30 PPV now available - James Caldwell & Greg Parks
AUDIO: Friday PWTorch Livecast (4/4) now available - Zach Gowen Interview w/Wade Keller
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