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CALDWELL'S TAKE

CALDWELL: Instant Analysis on the WWE Raw & TNA Impact TV Ratings

Jan 5, 2010 - 6:30:45 PM


By James Caldwell, Torch assistant editor

Pro Wrestling was legitimately relevant last night. It was reflected in "WWE" and "TNA" becoming Trending Topics on Twitter and combined TV viewership of nearly 8.0 million viewers (with some overlap) that established the peak level of today's available wrestling audience.

Raw delivered its largest audience since the Raw after Summerslam with 5.6 million viewers. Impact delivered its largest audience ever with 2.2 million viewers and a peak of nearly 3.0 million viewers for Hulk Hogan's debut to start the second hour opposite the beginning of Raw.

WWE and TNA will have a tough time matching anything at that level in the short-term, but as much as TNA said beforehand that the ratings were irrelevant, TNA might have earned a regular Monday night timeslot. Stay tuned in the weeks to come.

If there's one thing to definitely conclude from the ratings for last night's TNA Impact, we know that know TNA didn't blow their first Monday night show by delivering an opening segment that contained a "This is bull----" chant from their fans.

Jeff Hardy appearing at the end of the first segment gave TNA momentum to what has to be considered a ratings victory for the promotion.

The first quarter-hour opened with a 1.58 quarter-hour, then climbed to a 1.70 quarter-hour in the second hour, which featured Ric Flair, and peaked for the hour with a 1.78 third quarter-hour rating before video packages and commercials filled the fourth-quarter hour.

TNA built momentum in the first hour, kept viewers tuned in for the start of the second hour, and didn't lose too much of an audience while WWE Raw was on the air for the final 105 minutes of Impact.

Sure, TNA Impact dropped 38 percent from a 1.88 quarter-hour for Hulk Hogan's debut (9:00-9:15 p.m.) to a 1.16 quarter-hour at the end of the hour (9:45-10:00 p.m. EST). However, TNA rebounded in the third hour with steadily-increasing ratings before peaking with the A.J. Styles vs. Kurt Angle match.

WWE also delivered on the night. Raw captured the male 18-49 demo at a level usually reserved for the Raw after WrestleMania. The show was also up 6.9 percent in viewership compared to the average of 2009's TV viewership.

Wrestling fans were given a taste of the first Monday Night Wars last night with big names, big stars, good wrestling, and big surprises. If the promotions want to stay relevant, though, they will have to build momentum with storylines that have more shelf-life than an NWO Reunion.


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TNA IMPACT POLL 5/16: Thursday's show was...
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MCNEILL POLL: McMahon reportedly believes a certain WWE mid-carder is "boring." For you, what is the most "boring" part of recent WWE TV?
Antonio Cesaro matches
Trailers for WWE Studios movies
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UPCOMING MAJOR EVENTS

SELECT LIST OF ARTICLES BY CATEGORY

ARTICLES GROUPED BY CATEGORY
NEWS REPORTS
WWE NEWS: Supershow tonight - Cena in tag action, Raw & Smackdown stars scheduled, Reports Wanted
WWE NEWS: The Rock sit-down interview - has he wrestled his final match?, endorses Shield & up-and-coming star, calls out "miserable" locker room critics, more
WWE NEWS: Bob Costas addresses infamous McMahon interview on HBO; McMahon issues statement 12 years later (w/Video)
WWE NEWS: Linda resurfaces, football coach on "JBL & Cole," Ross's PPV predictions, Fandango media tour, Jake sings at MLB game, WWE hires new Studios executive, XFL
WWE NEWS: Final Extreme Rules PPV line-up for Sunday's event
SHOW RESULTS - 5/17 2CW in New York: Terry Funk involved in main event, Kevin Steen "shoe" bit, Hall of Famers, more
SHOW RESULTS - 5/17 AAW in Berwyn, Ill.: Potential WWE signees Callihan & Del Sol in top matches, Davey Richards, Kingston, Elgin, more stars
TNA NEWS: Impact TV ratings are in - Impact hits year-lows
COLLECTIBLES COLUMN: PWTorch Exclusive Interview with AAA star Jennifer Blake - history of collecting cards, most-prized item, her own memorabilia, more
WWE NEWS: Vince McMahon says he is concerned about Extreme Rules PPV on Sunday
WWE NEWS: Seven NXT cuts confirmed, including Divas; Dolph Ziggler comments on his brother's release
WWE NEWS: AP Report - WWE's donation to head trauma research earmarked for potential major breakthrough
PPV REPORTS
RADICAN'S ROH "BORDER WARS 2013" iPPV BLOG 5/4 - Briscoe vs. Cole ROH Title main event, London vs. Richards
RADICAN'S FIP "ASCENSION" iPPV BLOG 4/26: Fox vs. Trent, Dallas vs. Yim, Ben Dejos vs. KOA
CALDWELL'S NWA SMOKY MOUNTAIN CUP REPORT 4/26: Complete "virtual-time" coverage of iPPV featuring Davey Richards, Ricky Morton in Cup Finals, Pearce, more
KYGHT'S PPV EVALUATION - WrestleMania 29: Best/Worst Match, Biggest Surprise/Letdown, What will Mania be remembered for?, Updated 2013 PPV Rankings
RADICAN'S DGUSA "MERCURY RISING 2013" iPPV BLOG 4/7 - Team CIMA vs. Team Gargano, Shingo-Tozawa (updated w/complete iPPV Report & Results)
RADICAN'S DGUSA "Open the Ultimate Gate 2013" iPPV BLOG 4/6 - Gargano-Shingo, Fox & CIMA vs. Young Bucks
ROH "SUPERCARD OF HONOR" IPPV ROUNDTABLE REVIEWS 4/5: Radican, Leahy, Eaton rate & review - is replay worth ordering?
RADICAN'S EVOLVE 19 iPPV BLOG 4/5: First EVOLVE champion crowned in Tournament Finals, Young Bucks vs. SSB (Updated w/complete review)
KELLER'S SIX PACK: Thoughts on WrestleMania including Rock-Cena, Taker-Punk, two-star undercard, more!
RADICAN'S ROH "SUPERCARD OF HONOR VII" iPPV BLOG 4/5 - Steen defends vs. Jay Briscoe, ROH vs. S.C.U.M. Ten Man Tag (Updated w/complete review & analysis)
CALDWELL'S WWE WRESTLEMANIA 29 PPV RESULTS: Complete "virtual-time" coverage of live PPV from MetLife Stadium - Rock-Cena II, Taker-Punk, Lesnar-Hunter, more
MCNEILL'S PPV BLOG 4/7: Live Blog for WWE WrestleMania XXIX - ongoing thoughts & observations
TV REPORTS
PARKS' WWE SMACKDOWN REPORT 5/17: Ongoing "virtual time" coverage of Friday show, including Big Show and Randy Orton on Miz TV, final Extreme Rules PPV hype
CALDWELL'S TNA IMPACT RESULTS 5/16: Sting & Bully contract signing, X Title match, many Slammiversary developments
CUPACH'S WWE MAIN EVENT RESULTS 5/15: Kane vs. Seth Rollins singles match, Sin Cara returns to WWE TV, Cross Rhodes vs. Capetown Werewolf "main event"
CALDWELL'S WWE RAW RESULTS 5/13 (Hour 3): Ongoing "virtual-time" coverage of live Raw - Lesnar-Hunter face-off in a steel cage, final Extreme Rules PPV hype
CALDWELL'S WWE RAW RESULTS 5/13 (Hour 2): Ongoing "virtual-time" coverage of live Raw - Team Cena vs. The Shield elimination match, Henry-Sheamus, more PPV matches
CALDWELL'S WWE RAW RESULTS 5/13 (Hour 1): Ongoing "virtual-time" coverage of live Raw - Jericho vs. Fandango Dance-off starts the show, World Title announcement
JAMES'S WWE NXT REPORT 5/8 Week 45: Wyatt Family captures Tag Titles, Ohno turning face?, Sandow in action, Paige vs. Summer Rae feud continues, Overall Reax
CUPACH'S WWE SMACKDOWN BLOG 5/10: Thoughts on whether Ryback held his own with Jericho, Extreme Rules hype, size of Triple H's office vs. Dwight Schrute, more!
CALDWELL'S WWE SATURDAY SLAM RESULTS 5/11: Orton & Sheamus pair up in the U.K., Santino vs. 3MB
PARKS' WWE SMACKDOWN REPORT 5/10: Ongoing "virtual time" coverage of Friday show, including Daniel Bryan vs. Dean Ambrose, Jack Swagger vs. Big E. Langston
CALDWELL'S TNA IMPACT RESULTS 5/9 (Hour 2): Ongoing "virtual-time" coverage of live Impact - TNA Original returns to help TNA vs. Aces & Eights, #1 contender match ends without a finish
CALDWELL'S TNA IMPACT RESULTS 5/9 (Hour 1): Ongoing "virtual-time" coverage of live Impact - Angle & Styles brawl, D-Lo Brown pouts, Knockouts tag match, more
OPINION & ANALYSIS
SMACKDOWN POLL 5/17: Evaluate Friday's pre-PPV show
@PWTORCH REAX: Should Cena-Ryback or Lesnar-Hunter go on last at Extreme Rules?, readers offer their picks
RADICAN'S DVD REVIEW SERIES: "YouShoot with Kevin Nash" - Nash takes video and reader submitted questions on a variety of WWE, WCW, NWO topics
FRIDAY'S ASK PWTORCH: How do you feel about WWF vs. WCW/ECW Invasion angle in retrospect? Will WWE ever drop PG approach? Why doesn't TNA go more edgy to counter PG WWE?
TNA IMPACT POLL 5/16: Evaluate Thursday night's show
KELLER'S SIX PACK: Thoughts on last week's Impact including Abyss, Styles, "youngsters," Suicide, Aries-Hemme, more
@PWTORCH REAX: Is there interest in A.J. Styles's "brooding" character?, PWTorch readers weigh in on Styles's change
THURSDAY'S ASK PWTORCH: When might WWE merge the World and WWE titles? Has the end of the brand split helped or hurt WWE's star power? Has Stephanie dated anyone besides Triple H?
@PWTORCH REAX: Should Paul Heyman add a third "client?"
WEDNESDAY'S ASK PWTORCH: Are crowd pops today below that of past eras? Would you renew Randy Orton's contract if it came due today? Why does TNA publicly address controversies that aren't "big deals" compared to on-air storylines?
MCNEILL LIVECAST POLL: McMahon reportedly believes a WWE mid-carder is "boring," but what do you think is "boring" as of late?
@PWTORCH REAX: Is The Shield over-exposed on WWE TV?, readers weigh in on Shield's increased TV & PPV presence
THE SPECIALISTS
COLLECTIBLES COLUMN: PWTorch Exclusive Interview with AAA star Jennifer Blake - history of collecting cards, most-prized item, her own memorabilia, more
TUCKER ON IMPACT 5/16: DVR Guide & Instant Reaction - where is the emotion to the stories TNA is trying to tell?
HITS & MISSES - 5/13 WWE Raw: Dance Contest, WWE App, The Shield vs. Team Hell No & Cena, Triple H - Brock Lesnar
COLLECTIBLES COLUMN: Figure Five Tuesday - The Top 5 "One & Done" WWF LJN Figures
TUCKER ON RAW 5/13: DVR Guide & Instant Reaction - Why WWE missed the mark on final PPV hype
CHIVERTON'S NXT SCOUTING REPORT: Latest Rankings & Evaluation of top WWE prospects, plus insight on potential new WWE signees Callihan & Del Sol
COLLECTIBLES COLUMN: Why Late-'90s WCW cards are some of the Most Valuable Cards in the Hobby
TUCKER ON IMPACT 5/9: DVR Guide & Instant Reaction - TNA plays the Abyss card on a puzzling episode
HITS & MISSES - 5/6 WWE Raw: Cena's Promo, Ziggler vs. Del Rio, Mark Henry, Chris Jericho, Lesnar Destroys Triple H's Office
COLLECTIBLES COLUMN: Figure Five Tuesday - Ranking the Top Toys of famous 1980s Tag Teams
TUCKER ON RAW 5/6: DVR Guide & Instant Reaction - What is Raw missing during post-Mania Lull period?
HITS & MISSES - 5/3 WWE Smackdown: Ryback vs. Bryan, Sheamus Arm Wrestles Henry, Ambrose vs. Kane
PWTORCH EXCLUSIVES
PWTORCH NEWSLETTER FLASHBACK: Full Rundown & Keller's Analysis of McMahon vs. Costas 2001 "interview" on HBO
COLLECTIBLES COLUMN: PWTorch Exclusive Interview with AAA star Jennifer Blake - history of collecting cards, most-prized item, her own memorabilia, more
RADICAN'S DVD REVIEW SERIES: "YouShoot with Kevin Nash" - Nash takes video and reader submitted questions on a variety of WWE, WCW, NWO topics
EXCLUSIVE: Sammartino details WWWF Title victory 50 years ago today, who made the decision to give him the title, more
EXCLUSIVE: Ivelisse Velez addresses her reputation for having "attitude problems" in WWE, what did she learn about the politics side of wrestling while in NXT?
EXCLUSIVE: Mickie James's candid thoughts on "Piggy James" angle - behind-the-scenes insight on working with McCool & Layla, did she feel it was a personal jab?, competition among women, much more (w/Audio Excerpt)
EXCLUSIVE: Mickie James evaluates current WWE women's division, plus behind-the-scenes insight on what made the division stand out during her era
EXCLUSIVE: What's missing from Cena's current run as top WWE star?, Scott Hall weighs in with insight, plus offers advice to future stars on how to stand out
RADICAN'S PWG DVD REVIEW SERIES: "Mystery Vortex" (12-1-12) Show of the Year candidate featuring Steen-Cole Guerrilla Warfare
TOP 5 STORIES 10 YRS. AGO: Austin retires & becomes Raw GM, Lesnar beats Cena, Smackdown ratings
KELLER FLASHBACK: Who was ranked #1 on the ECW brand five years ago this week?, where did C.M. Punk land?
EXCLUSIVE: Is Triple H the right fit to lead WWE in the future?, Scott Hall offers an overlooked reason why
REFERENCE
TNA NEWS: Impact TV ratings are in - Impact hits year-lows
WWE NEWS: Raw TV ratings are in - did Raw stay below a 3.0 rating leading into Extreme Rules?
WWE NEWS: Smackdown TV ratings are in - did Smackdown rebound from near-year-lows last week?
TNA NEWS: Impact quarter-hour TV ratings - inside the numbers on Impact's wild pattern Thursday night
TITLES & CHAMPS: Ongoing list of 2013 Titleholders
TNA NEWS: Impact TV ratings are in - did Impact rebound from a year-low rating last week?
WWE NEWS: Raw TV ratings are in - Raw dips below 3.0 rating, least-watched show of the year
TNA NEWS: Impact quarter-hour TV ratings - inside the numbers on Sting-Morgan main event, other segments
TNA NEWS: Impact TV rating is in for last Thursday's show
WWE NEWS: Raw TV ratings are in for Monday's show
WWE NEWS: Smackdown TV ratings are in - did an unadvertised appearance by Undertaker boost ratings?
TNA NEWS: Impact quarter-hour TV ratings - inside the numbers of what drew and did not draw Thursday night
PWTorch Free Podcast
FREE AUDIO: Friday PWTorch Livecast (5/17) now available - Wade Keller interviews former WWE writer Andrew Goldstein
FREE AUDIO: Thursday PWTorch Livecast (5/16) now available - James Caldwell & Greg Parks & Sean Radican
AUDIO: Wednesday PWTorch Livecast (5/15) now available - Ivelisse Velez interview w/Pat McNeill
AUDIO: Tuesday PWTorch Livecast (5/14) now available - James Caldwell & Jason Powell
AUDIO: Monday PWTorch Livecast (5/13) now available - Bruce Mitchell & Travis Bryant
AUDIO: Friday PWTorch Livecast (5/10) now available - Wade Keller interviews TNA KO Mickie James
AUDIO: Thursday PWTorch Livecast (5/9) now available - James Caldwell & Sean Radican
AUDIO: Wednesday PWTorch Livecast (5/8) now available - Pat McNeill hosts WCW All-Star Panel
AUDIO: Tuesday PWTorch Livecast (5/7) now available - Wade Keller & Jason Powell
AUDIO: Monday PWTorch Livecast (5/6) now available - Bruce Mitchell & Travis Bryant
AUDIO: Friday PWTorch Livecast (5/3) now available - Wade Keller interviews Scott Hall
AUDIO: Thursday PWTorch Livecast (5/2) now available - James Caldwell & Greg Parks
VIP Exclusive Features
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VIP - 05/17 Wade Keller Hotline - TNA Impact Analysis: Ratings analysis and full rundown and thoughts on latest Slammiversary hype, Sting-Bully angle, X Division title match, more (18 min.)
VIP - 05/16 Bruce Mitchell Audio Show with Wade Keller, pt. 1: In-depth discussion on Aries & Briscoe controversies, how TNA & ROH handled them, how wrestlers reacted (57 min.)
VIP - 05/16 Wade Keller Hotline - Ask the Editor: Can Ziggler avoid being cheered when he returns? Better role for Lawler? Wrong to ask Generico to tone down? Pawn Stars hurt TNA? (18 min.)
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VIP - PWTorch Newsletter Back Issue #757 PDF & TEXT (10 Yrs. Ago): Miss Elizabeth dies & industry reacts, TNA powergrab, McMahon reacts to sagging TV ratings (05-10-03)
VIP - New PWTorch Newsletter #1304 (PDF): Aries & Briscoe controversial actions lead to apologies & fines, Keller's Raw & TNA reports, Radican on Briscoe controversy, Parks, more (16 pgs.)
VIP - 05/15 Wade Keller Hotline - Ask the Editor: Could The Shield end up with three titles Sunday? Should Ziggler be stripped? Why not merge WWE & World belts? Fandango one-note act? (18 min.)
VIP - 05/15 East Coast Cast (ep. #138): Big focus on Raw's six-man tag & whether Cena made Shield look bad, Swagger's & Ryback's heel runs, Aries-Hemme latest, more! (180 min.)
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