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CALDWELL'S TAKE

CALDWELL: Instant Analysis on the WWE Raw & TNA Impact TV Ratings

Jan 5, 2010 - 6:30:45 PM


By James Caldwell, Torch assistant editor

Pro Wrestling was legitimately relevant last night. It was reflected in "WWE" and "TNA" becoming Trending Topics on Twitter and combined TV viewership of nearly 8.0 million viewers (with some overlap) that established the peak level of today's available wrestling audience.

Raw delivered its largest audience since the Raw after Summerslam with 5.6 million viewers. Impact delivered its largest audience ever with 2.2 million viewers and a peak of nearly 3.0 million viewers for Hulk Hogan's debut to start the second hour opposite the beginning of Raw.

WWE and TNA will have a tough time matching anything at that level in the short-term, but as much as TNA said beforehand that the ratings were irrelevant, TNA might have earned a regular Monday night timeslot. Stay tuned in the weeks to come.

If there's one thing to definitely conclude from the ratings for last night's TNA Impact, we know that know TNA didn't blow their first Monday night show by delivering an opening segment that contained a "This is bull----" chant from their fans.

Jeff Hardy appearing at the end of the first segment gave TNA momentum to what has to be considered a ratings victory for the promotion.

The first quarter-hour opened with a 1.58 quarter-hour, then climbed to a 1.70 quarter-hour in the second hour, which featured Ric Flair, and peaked for the hour with a 1.78 third quarter-hour rating before video packages and commercials filled the fourth-quarter hour.

TNA built momentum in the first hour, kept viewers tuned in for the start of the second hour, and didn't lose too much of an audience while WWE Raw was on the air for the final 105 minutes of Impact.

Sure, TNA Impact dropped 38 percent from a 1.88 quarter-hour for Hulk Hogan's debut (9:00-9:15 p.m.) to a 1.16 quarter-hour at the end of the hour (9:45-10:00 p.m. EST). However, TNA rebounded in the third hour with steadily-increasing ratings before peaking with the A.J. Styles vs. Kurt Angle match.

WWE also delivered on the night. Raw captured the male 18-49 demo at a level usually reserved for the Raw after WrestleMania. The show was also up 6.9 percent in viewership compared to the average of 2009's TV viewership.

Wrestling fans were given a taste of the first Monday Night Wars last night with big names, big stars, good wrestling, and big surprises. If the promotions want to stay relevant, though, they will have to build momentum with storylines that have more shelf-life than an NWO Reunion.


Send feedback on this article to pwtorch@gmail.com and we'll regularly publish reader feedback in the "Torch Feedback" category on the Main Listing.

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UPCOMING MAJOR EVENTS

SELECT LIST OF ARTICLES BY CATEGORY

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NEWS REPORTS
TNA NEWS: Top title matches set for next week's "Destination X"
WWE NEWS: Daniel Bryan makes announcement at Comic-Con
WWE NEWS: Sting appears at WWE event (Updated w/Video), WWE's Twitter teaser revealed
GFW NEWS: Jeff Jarrett announces new int'l partnerships
TNA NEWS: Impact TV tonight - Hardys, Team 3D, Great Muta, X Champ's Decision, KO Title match, more
WWE NETWORK: Thursday, July 24 Programming Schedule
WWE NEWS: Big Thursday at Comic-Con - Hogan & Bryan & Heyman in the morning, movie stars at night
WWE NEWSWIRE: Heel Cena, new int'l star signing?, Twitter teaser
TNA NEWS: TNA announces three new talent contracts
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RADICAN'S NJPW "G1 CLIMAX 24: NIGHT 2" REPORT 7/23 - Kojima-Ishii slugfest, Okada, Styles, Tanahashi-Gallows main event
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CALDWELL'S NJPW G1 CLIMAX RESULTS 7/21 (Night 1): Complete coverage of A.J. Styles vs. Okada main event, Tanahashi, Nakamura, Shelton Benjamin, Bullet Club, more
CALDWELL'S WWE BATTLEGROUND PPV REPORT 7/20: Complete "virtual-time" coverage of live PPV - Cena defends WWE Title, IC Title battle royal, Usos vs. Wyatts Tag Title match, more
CALDWELL'S WWE BATTLEGROUND PPV REPORT 7/20 (Pre-Show): Fandango vs. Rose, Cameron vs. Naomi, more
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KYGHT'S PPV EVALUATION - ROH "Best in the World" live PPV debut: Best/Worst Match, Surprise, What Will It Be Remembered For?, Updated 2014 PPV Rankings
PPV RESULTS - 6/29 New Japan "Kizuna Road" in Tokyo: Takahashi captures NEVER Title, Bullet Club vs. CHAOS, more
MCNEILL'S PPV BLOG 6/29: Live Blog for Money In The Bank - ongoing thoughts & observations
CALDWELL'S WWE MITB PPV RESULTS 6/29: Ongoing "virtual-time" coverage of WWE Title ladder match, MITB match, more
CALDWELL'S WWE MITB PPV REPORT 6/29 (Pre-Show): Daniel Bryan returns, addresses health & potential return
TV REPORTS
CALDWELL'S TNA IMPACT RESULTS 7/24: Complete "virtual-time" coverage of Hardys, Team 3D, more from New York
CALDWELL'S WWE MAIN EVENT RESULTS 7/22: Rusev vs. Swagger PPV re-match, Kofi & Big E. reset, tag champ loses, more
CALDWELL'S WWE RAW RESULTS 7/21: Complete "virtual-time" coverage of live Raw - Battleground fall-out
METZGER'S ROH TV RESULTS 7/19: Matches from "Best in the World" PPV - TV Title, Strong vs. Alexander, more
PARKS'S WWE SMACKDOWN REPORT 7/18: Complete coverage of Friday night show, including Chris Jericho vs. Luke Harper, Kane vs. Dean Ambrose
JAMES'S WWE SUPERSTARS REPORT 7/17: Ryback faces Truth in the main event, Naomi vs. Rosa Mendes
JAMES'S WWE NXT REPORT 7/17 - Week 107: Kidd vs. Zayn main event, Adam Rose, Vaudevillains, more; Overall Reax
CALDWELL'S TNA IMPACT RESULTS 7/17: Complete "virtual-time" coverage of Lashley vs. Hardy for the TNA Title in NYC
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JAMES'S WWE SUPERSTARS REPORT 7/11: Adam Rose vs. Titus, Kidd plays face opposite heel role on NXT, Overall Reax
PARKS'S WWE SMACKDOWN REPORT 7/11: Ongoing "virtual time" coverage of Friday show, including Chris Jericho vs. Randy Orton, Roman Reigns vs. Rusev
OPINION & ANALYSIS
THURSDAY NIGHT POLLS: Vote on Impact, NXT, TNA returns
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RADICAN'S NJPW REVIEW SERIES: "G1 Climax 24: Night 1" 7/21 - Goto-Makabe steal the show, Styles-Okada, Shibata-Nakamura
RAW POLLS: Vote on the post-PPV show & SSlam main event
RADICAN'S ROH REVIEW SERIES: "Aftershock" 7/12 - Alexander-O'Reilly, Steen farewell tour begins, Hardy-Elgin main event
ASK THE SPECIALISTS ROUNDTABLE: Will WWE pull back on Rusev vs. Swagger following last week's plane attack?
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CHIVERTON'S NXT SCOUTING REPORT: Latest NXT Rankings & episode evaluation, plus KENTA's signing
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REFERENCE
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TNA NEWS: Impact quarter-hour ratings - details on last Thursday's show featuring Lashley vs. Hardy
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