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TORCH TALK DAILY with Eric Bischoff: On pro wrestling and MMA - "I don't think you can draw any correlation between the two in marketing and promotion"

Feb 9, 2010 - 12:00:13 PM
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On September 14 and October 1, PWTorch editor Wade Keller interviewed former WCW President Eric Bischoff an exclusive multi-hour "Torch Talk" interview covering a variety of controversial subjects from the Monday Night War period, his days on WWE TV, his 2006 autobiography, and the "Rise & Fall of WCW" DVD.

The following is the latest installment of Part Nine (9) of the exclusive five-hour "Torch Talk" with former WCW President Eric Bischoff from October 1 - before Bischoff joined TNA and was just starting negotiations with TNA at the time. Part 9 of our daily Q&As will be published here at PWTorch.com, which is unprecedented with our VIP-exclusive "Torch Talk" series.

To both READ and LISTEN to the entire interview, you'll want to become a VIP member, which also includes instant access to our newsmaking multi-hour in-depth hard-hitting "Torch Talks" with other top WCW players such as Scott Hall, Kevin Nash, X-Pac, Vince Russo, Ed Ferrara, Hulk Hogan, Goldberg, Chris Benoit, Eddie Guerrero, and others (ALL AVAILABLE AT THIS LINK FOR VIP MEMBERS). To subscribe right now and be the first to read the entire Bischoff "Torch Talk" and have VIP-only access to the audio, click here. The first audio segment and transcript installment is now available for VIP members.

We present today's latest question and answer from Part 9. Tune in tomorrow for the next series of Q&A's in Part 9 from the Eric Bischoff Torch Talk.


Wade Keller: I think what makes any boom period in wrestling work is the place and time, the circumstances, and what your target audience has been exposed to for the previous 5, 10, 15 years. And I think what worked in '98 or '99 or '92 is entirely different than what can work in 2009. So my question to you is how much do you think UFC's success, especially in the last five years, has changed how a promoter should approach how they present and market pro wrestling?

Eric Bischoff: It's apples and oranges. I know people have a tendency to want to somehow connect, even if it's a dotted line connection, MMA and professional wrestling because I think a lot of wrestling fans watch MMA. And I could be wrong. I don't have any data. I haven't done any research to tell me this. This is simply my gut. I think there are a lot of wrestling fans that like MMA. I think most MMA fans don't watch wrestling. Wrestling is entertainment. It's just a male soap opera. UFC, MMA is real sport. They're not even apples and oranges. They're apples and bricks. They're not even in the fruit family together. The only thing they have in common is there's a ring involved, and it's not even the same kind of ring. Other than that, there's nothing at all similar. I just don't think you can draw any correlation between the two in terms of marketing and promotion in my opinion.

Keller: Okay, a Devil's Advocate point of view. I don't think it's an A or B argument. I think there are nuances to it. But UFC markets fights off of two personalities that you're emotionally involved in, one you want to see win, another you want to see lose. They go for that whenever they can. And it tends to do better pay-per-view buys when there's a villain like Brock Lesnar and a hero like Randy Couture. In that respect there are some similarities even though fans go into wrestling knowing that it's scripted, predetermined, orchestrated…

MORE TO COME TOMORROW WITH BISCHOFF'S ANSWER...

CLICK HERE FOR THE MOST RECENT BISCHOFF Q&A SNIPPET FROM PART 9


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