WWE News WWE NEWS: Raw TV ratings report for Monday's poor showing
Dec 4, 2012 - 5:01:39 PM
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By James Caldwell, PWTorch assistant editor
WWE Raw on Monday, December 3 scored a 2.55 overall rating and 2.53 rating for the regular two-hour block. The overall rating was down 6 percent compared to a 2.72 rating last week.
Raw nearly scored a year-low, with only the October 22 episode scoring lower at a 2.49 rating.
- Raw averaged 3.44 million viewers (down 500,000 viewers/12 percent compared to last week). Hourly Break Down: 3.58 million first hour viewers, 3.37 million second hour viewers, and 3.36 million third hour viewers. (Click Here for a detailed viewership break down.)
- On cable TV Monday night, Raw's second and third hours ranked behind "Pawn Stars" on History Channel. But, Raw finished #2 in the key male demos behind ESPN's huge audience for Monday Night Football, which pulled away male viewers.
Raw also took a big hit among adult women. Raw typically draws a 1.0 rating in the adult females demo, but this week's show scored a 0.7 rating in the demo.
Overall, Raw was defeated in adults 18-34, women 18-34, adults 18-49, and women 18-49 by a variety of programming on VH1 as well as the traditional Christmas Vacation movie on ABC Family.
- In the week-to-week demos, Raw hit year-lows in numerous categories. Included in the year-lows was Raw down four-tenths of a rating among males 12-34 & males 18-49, down nearly seven-tenths of a rating in males 18-34, down two-tenths of a rating among all adults 18-49, and down nearly four-tenths of a rating in adults 18-34.
Caldwell's Analysis: Right now, Raw is like a sports team that thinks it can just show up because the brand name label says WWE on the front of the jersey and win a game without putting in the effort to win. There was nothing advertised in-advance for this week's Raw and the show didn't exactly have a lot of momentum coming out of last week's show. The three-hour format is really hurting Raw because (a) they have nothing left by the end of each week's show to promote going forward and (b) the audience is left with nothing to anticipate because they've been given everything over the course of three hours.
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