TAKE PWTORCH
WITH YOU! Get our iPhone App (FREE!): Click Here Or enter "PWTorch.com" on your Blackberry or other Smart Phone browser for mobile-version of PWTorch.
WWE News
WWE News: WWE launching two new magazines; four more to follow in Cradle to the Grave strategy Jan 8, 2009 - 10:29:07 AM
WWE CEO Linda McMahon's now-famous line last month about WWE's "cradle to the grave" strategy of hooking kids on the WWE product to build brand loyalty into adulthood is increasingly evident by an announcement made in the most-recent FOLIO Magazine.
In an article describing companies who are taking a risk launching new magazine publications in a tough economic and publishing market, WWE was focused on for planning to launch two new magazines in early 2009 and four additional magazines by the end of the year.
After launching WWE Kids: UK last October, WWE is launching WWE Kids: Mexico and Spain most-likely in the first quarter of this year. "We've got four to six others in the works that we anticipate launching at some point in 2009," said WWE publishing director Bob Lee.
Lee reasoned why they are launching the new Kids Magazine lines in a less-controversial fashion than Linda McMahon said.
"Research shows that the earlier the introduction to the brand, the more likely people are to stick with it," said Bob Lee. "When we went out to introduce the kids magazine, we spoke to some of our partners and the question wasn't why, it was more like 'Why have you waited so long?'"
Lee provided some numbers that WWE uses - 2.6 million kids ages 6-14 watch the weekly TV shows and attend live events. "The numbers are there," he said."
On the business front, WWE was only expecting to break even when they initially launched the WWE Kids Magazine in the middle of last year, but they "were able to surpass it and we will make a profit on it in its first year," Lee said.
INCREDIBLE BENEFITS! Over 50 full-length audio updates per month (iPod compatible)... New weekly award-winning Pro Wrestling Torch Newsletter (text and printable pdf versions) with latest exclusive insider news, new Torch Talks, great columns, Keller's cover story, much more... Hundreds of full-length back issues of PWTorch Newsletter from late-'80s to today... Ad-free access to PWTorch.com's Main Listing... VIP Forum with interaction with other subscribers and Torch staff... Torch Talk Library with text and audio of hundreds of interview installments from last 20 years... Great layout... Deepest archives on pro wrestling history anywhere... Keller's PWTorch Today PDF Bulletins with email alerts... VIP Email reports on major PPVs and TV shows... Staff Roundtable Reviews (text and audio) followiing major events... The best staff of writers and world class reporting since 1987... We'd love for you to join us and experience the most entertaining, authoritative, experienced staff of professional reporters and commentators in the business...
Compare the value of four or five months of PWTorch VIP content to the price of just one PPV. Can you cut 25 cents a day from your budget to make room for PWTorch VIP?
AND NEW FOR 2009! Monthly "Vintage Audio Torch Talks." We are releasing for the first time ever audio versions of our text Torch Talk updates, the historical first series of insider interviews ever. Wade Keller's newsmaking in-depth interviews with wrestling's biggest names are now being made available exclusively to VIP members. But you must be a member each month, as these are not archived, so they are replaced with a new one each month! This debuted in January 2009 with a 68 minute interview with the late "British Bulldog" Davey Boy Smith. Who's next? Hulk Hogan? Eric Bischoff? The Rock? Goldberg? Jeff Hardy?
WWE CEO Linda McMahon's now-famous line last month about WWE's "cradle to the grave" strategy of hooking kids on the WWE product to build brand loyalty into adulthood is increasingly evident by an announcement made in the most-recent FOLIO Magazine.
