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WWE News
WWE News: "From the cradle to the grave" - WWE describes strategy of hooking kids on TV product Dec 10, 2008 - 2:45:21 PM
Appearing at the UBS Media Conference in New York City this afternoon, WWE CEO Linda McMahon described the company's strategy of getting kids hooked on the WWE product at a young age.
This is especially true with the recent introduction of WWE Kids Magazine and wwekids.com to relate the WWE product to a younger demographic.
Linda McMahon described it as a "from the cradle to the grave" strategy to build generational loyalty to the WWE brand.
Trying to paint a rosy picture of WWE's strategy, McMahon told one story about a set of parents telling WWE officials at a live event that they wouldn't let their kid watch Raw until he raised his school grades from a "C" to a "B."
Caldwell's Analysis: This is specifically why WWE has toned down its product from the Attitude era. There is still plenty of material not suitable for children or families watching at home, but juxtaposed against TNA's often-times lewd product, it's like watching Barney and Blues Clues.
WWE just has to be careful on this, especially when they don't offer disclaimers on their actual TV product that the content is scripted to off-set inevitable future lawsuits when kids injure themselves pretending to wrestle at home. The "don't try this at home" videos were always so self-defeating when planting the seeds of people going through tables or taking massive bumps.
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