TNA News TNA NEWS: Impact quarter-hour TV ratings - inside the numbers on what went wrong Thursday night
Apr 12, 2013 - 5:41:43 PM
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By James Caldwell, PWTorch assistant editor
-- CLICK HERE to read the Impact TV ratings report (App Users: TNA NEWS section).
TNA Impact on Thursday, April 11 scored a 0.93 rating off a first hour 0.82 rating and second hour 1.03 rating.
Impact was punished by the first 30 minutes of the show, which averaged a 0.77 rating. Also, Impact did not get its usual top-of-the-second-hour bump, as the show only scored a 0.96 rating in Q5.
Impact eventually broke through the 1.00 barrier with a 1.06 rating in Q7 before concluding with a 1.13 rating in Q8 for the conclusion of Bully Ray vs. Jeff Hardy. The only silver lining of this show is this week's Q8 topped last week's Q8 rating, but that should have been the case with a major TNA Title match of Ray-Hardy in Full Metal Mayhem after a two-week build.
First Hour Break Down
Q1: Impact opened with a dreadful 0.75 rating for the first two falls of the Tag Title match, plus one commercial.
Q2: Impact remained dreadful with a 0.79 rating for the conclusion of Aries & Roode vs. Chavo & Hernandez, one commercial, and the first portion of Joseph Park's in-ring speech.
Q3: Impact increased to a 0.91 rating for the second-half of Park's speech involving Devon, one commercial, and a five-minute Knockouts segment featuring Taryn Terrell.
Q4: Impact dipped to a 0.84 rating for the first of two oddball Gut Check segments, video packages, and two full commercial breaks dragging down the rating.
Second Hour Break Down
Q5: Impact only increased to a 0.96 rating at the top of the second hour, which was the lowest-rated Q5 of the year. The previous low was a 1.14 rating on March 21. The segment featured the latest attempt by Hulk Hogan asking A.J. Styles to make a decision, James Storm interrupting Styles again, Bad Influence in the ring, and the segment concluding with Hogan booking Storm-Styles next week. There was also one commercial.
Q6: Impact increased slightly to a 0.98 rating for Joey Ryan vs. Rob Terry, one commercial, and the Gut Check decision giving Magno the boot.
Q7: Impact passed the 1.00-barrier with a 1.06 rating TNA Title match ring introductions, one commercial, and the first four minutes of Bully Ray vs. Jeff Hardy.
Q8: Impact increased to a show-high 1.13 rating for the conclusion of Ray-Hardy for the TNA Title, plus one commercial at the start of the quarter-hour, allowing the final 12 minutes of the show to be focused on Ray-Hardy.
Caldwell's Analysis: After studying Impact quarter-hour ratings for several years, I can safely say there is no history of TNA's audience only tuning in for a main event segment to this extent. Sure, the audience will peak for a big, heavily-promoted main event, but not have a significant portion completely tune out the rest of the show and only watch the final 15-30 minutes. Perhaps it was burnout from WrestleMania Week and people only wanted to see the main event or people were only being interested in the Ray-Hardy main event, but TNA needs a big rebound next week.
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