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TNA NEWS: Impact TV ratings are in - heavily-promoted show falls flat during WrestleMania Week

Apr 12, 2013 - 5:10:21 PM
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By James Caldwell, PWTorch assistant editor

Impact_Wide_113.png



TNA Impact on Thursday, April 11 scored a 0.93 rating, down two-tenths of a rating (20 percent) from last week's 1.11 rating.

It was easily the lowest rating of the year (previous low was a 1.00 flat on February 14), and the lowest rating since the Thanksgiving episode in November.

Impact averaged 1.17 million viewers, down 22 percent from last week's show. It was the fewest viewers of the year and fewest since October 11, 2012 when the show drew 1.12 million viewers against Thursday Night Football.

Impact's overall rating was severely impacted by the first-hour rating. The first hour scored a 0.82 rating, which harkens back to when Impact first changed timeslots in May 2012. Impact then increased to a 1.03 rating in the second hour, which was one of the lowest-rated second hours of the year.

- On cable TV Thursday night, Impact ranked #41 in overall viewers, #29 in males 18-34, and #24 among males 18-49. The top cable TV competition was Knicks-Bulls on TNT, which averaged a pedestrian 2.1 million viewers.

Impact declined one-tenth of a rating in the key male demos and teen male viewers. Impact did not rank among adults 18-34, but was only slightly down from last week in adults 18-49.

- The week of WrestleMania last year, Impact scored a 1.12 rating on Apr. 5, 2012 (up from a 1.05 rating the week before). The week of WrestleMania two years ago, Impact scored a 1.15 rating (down slightly from a 1.19 rating the week before).

Caldwell's Analysis: WrestleMania Week Burnout? Were there technical difficulties somewhere? If there were no external issues, this is not a good performance for a show with two major title matches they actually promoted two weeks out. I continue to argue that (a) the lack of strong babyfaces with convictions and capable of fighting and standing up to the opposition is hurting the show and (b) Aces & Eights is still trying to escape being booked like bumbling henchmen for 7-8 months before TNA tried to flip the switch with Bully Ray at Lockdown. Bottom line, TNA needs to identify who their absolute #1, face-of-the-company John Cena is - not a collection of four of five stars who they think add up to one John Cena - and run with that one person.


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