TNA News TNA NEWS: Impact TV ratings are in - heavily-promoted show falls flat during WrestleMania Week
Apr 12, 2013 - 5:10:21 PM
PLEASE TAKE A MOMENT TO BOOKMARK US & VISIT US DAILY
By James Caldwell, PWTorch assistant editor
TNA Impact on Thursday, April 11 scored a 0.93 rating, down two-tenths of a rating (20 percent) from last week's 1.11 rating.
It was easily the lowest rating of the year (previous low was a 1.00 flat on February 14), and the lowest rating since the Thanksgiving episode in November.
Impact averaged 1.17 million viewers, down 22 percent from last week's show. It was the fewest viewers of the year and fewest since October 11, 2012 when the show drew 1.12 million viewers against Thursday Night Football.
Impact's overall rating was severely impacted by the first-hour rating. The first hour scored a 0.82 rating, which harkens back to when Impact first changed timeslots in May 2012. Impact then increased to a 1.03 rating in the second hour, which was one of the lowest-rated second hours of the year.
- On cable TV Thursday night, Impact ranked #41 in overall viewers, #29 in males 18-34, and #24 among males 18-49. The top cable TV competition was Knicks-Bulls on TNT, which averaged a pedestrian 2.1 million viewers.
Impact declined one-tenth of a rating in the key male demos and teen male viewers. Impact did not rank among adults 18-34, but was only slightly down from last week in adults 18-49.
- The week of WrestleMania last year, Impact scored a 1.12 rating on Apr. 5, 2012 (up from a 1.05 rating the week before). The week of WrestleMania two years ago, Impact scored a 1.15 rating (down slightly from a 1.19 rating the week before).
Caldwell's Analysis: WrestleMania Week Burnout? Were there technical difficulties somewhere? If there were no external issues, this is not a good performance for a show with two major title matches they actually promoted two weeks out. I continue to argue that (a) the lack of strong babyfaces with convictions and capable of fighting and standing up to the opposition is hurting the show and (b) Aces & Eights is still trying to escape being booked like bumbling henchmen for 7-8 months before TNA tried to flip the switch with Bully Ray at Lockdown. Bottom line, TNA needs to identify who their absolute #1, face-of-the-company John Cena is - not a collection of four of five stars who they think add up to one John Cena - and run with that one person.
THE TORCH REACHES MORE COMBAT ENTERTAINMENT FANS THAN ANY OTHER SOURCE
PWTorch editor Wade Keller has covered pro wrestling full time since 1987 starting with the Pro Wrestling Torch print newsletter. PWTorch.com launched in 1999 and the PWTorch Apps launched in 2008.
He has conducted "Torch Talk" insider interviews with Hulk Hogan, The Rock, Steve Austin, Kevin Nash, Scott Hall, Eric Bischoff, Jesse Ventura, Lou Thesz, Jerry Lawler, Mick Foley, Jim Ross, Paul Heyman, Bruno Sammartino, Goldberg, more.
He has interviewed big-name players in person incluiding Vince McMahon (at WWE Headquarters), Dana White (in Las Vegas), Eric Bischoff (at the first Nitro at Mall of America), Brock Lesnar (after his first UFC win).
He hosted the weekly Pro Wrestling Focus radio show on KFAN in the early 1990s and hosted the Ultimate Insiders DVD series distributed in retail stories internationally in the mid-2000s including interviews filmed in Los Angeles with Vince Russo & Ed Ferrara and Matt & Jeff Hardy. He currently hosts the most listened to pro wrestling audio show in the world, (the PWTorch Livecast, top ranked in iTunes)
REACHING 1 MILLION+ UNIQUE USERS PER MONTH
500 MILLION CLICKS & LISTENS PER YEAR
MILLIONS OF PWTORCH NEWSLETTERS SOLD
PWTorch offers a VIP membership for $10 a month (or less with an annual sub). It includes nearly 25 years worth of archives from our coverage of pro wrestling dating back to PWTorch Newsletters from the late-'80s filled with insider secrets from every era that are available to VIPers in digital PDF format and Keller's radio show from the early 1990s.
Also, new exclusive top-shelf content every day including a new VIP-exclusive weekly 16 page digital magazine-style (PC and iPad compatible) PDF newsletter packed with exclusive articles and news.
The following features come with a VIP membership which tens of thousands of fans worldwide have enjoyed for many years...
-New Digital PWTorch Newsletter every week
-3 New Digital PDF Back Issues from 5, 10, 20 years ago
-Over 60 new VIP Audio Shows each week
-Ad-free access to all PWTorch.com free articles
-VIP Forum access with daily interaction with PWTorch staff and well-informed fellow wrestling fans
-Tons of archived audio and text articles
-Decades of Torch Talk insider interviews in transcript and audio formats with big name stars. **SIGN UP FOR VIP ACCESS HERE**