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WWE News
WWE NEWS: Social Media Score for Fast Lane PPV

Feb 23, 2015 - 1:53:44 PM

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By James Caldwell, PWTorch assistant editor

WWE PPV Social Media Ratings

-- February 22: WWE's Fast Lane PPV drew an okay social media score compared to past WWE PPVs and three-hour Raws. From Nielsen's Twitter TV Ratings Sunday night...

Fast Lane's unique audience was 1.907 million, down 42 percent from the Royal Rumble and right at the yearly average for Raw.

Total impressions were 19.385 million, down 59 percent from the Rumble, but well ahead of Raw's average.

Last year's Elimination Chamber PPV in the same February timeslot drew a unique audience of 1.511 million and total impressions of 16.919 million, which this year's event topped.

The PPV ranked #3 among series & specials on Sunday night, trailing The Oscars and "Walking Dead" on AMC. If compared to one-off sports programming, the PPV would have ranked #4 behind the Daytona 500 and two NBA games.

-- January 25: WWE's Royal Rumble PPV jumped significantly from last year's Rumble in Nielsen's Twitter TV Ratings. However, the Rumble ranked below other major sporting events and one-time TV events on Sunday.

The PPV drew a unique Twitter audience of 3.275 million, up 35 percent from last year's Rumble. Total impressions were 47.348 million, up 75 percent from last year.

The Rumble ranked #3 among series & specials, though, trailing the Miss Universe Pageant and the Screen Actors Guild Awards.

If compared to one-off sporting events, the Rumble would have ranked #4 behind the NFL Pro Bowl, Duke college basketball for Coach K's milestone 1,000th victory, and two NBA games on ABC. The Rumble just edged out the NHL All-Star Game, which drew a unique audience of 3.206 million vs. the Rumble's 3.275 million.