By James Caldwell, PWTorch assistant editor

WWE Raw on Monday, November 4 scored a 2.75 rating, down eight percent from last week's season-high 2.98 rating following the Hell in a Cell PPV.

Raw fell to a ratings level in-between the Battleground and HIAC PPVs prior to last week's jump. Externally, a potential contributor was the strongest Monday Night Football game of the past month, which averaged 16.1 million viewers, up significantly from recent games in the 10-11 million viewer range.

- Raw averaged 3.887 million viewers, down six percent from last week's average of 4.155 million viewers following HIAC.

Hourly Break Down: 4.069 million first hour viewers, decline to 3.951 million second hour viewers, and a sharp eight percent decline to 3.643 million viewers.

It was the third consecutive week that Raw's audience fell from the first hour to the second hour to the third hour.

In the early stages of the Three-Hour Raw Era, Raw peaked in the second hour when the General Audience and Adult Male audience overlapped. Over the past three weeks, there has been a drop-off in either the General or Adult Male audience in the second hour before the now-customary third hour decline.

- On cable TV Monday night, Raw ranked #2 in overall viewers and adult male demos behind football.

Raw's key male ratings were up and down one-tenth of a rating compared to last week. Meanwhile, the "John Cena Audience" of males 12-17 plummeted 32 percent from last week's year-high for Cena's Raw TV return.

Caldwell's Analysis: Concerning metrics across the board, even for a Raw up against a strong football match-up and Raw being two shows removed from the most-recent PPV. The pre-taped international shows typically do not fare well, so it will be interesting to see how next week's show from the U.K. fares, especially after WWE threw everything possible at the audience to end this week's Raw.

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