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RAW REPORT: What is the effect of NFL's MNF on Raw TV ratings?, details from the past seven years

Sep 23, 2013 - 11:46:01 AM
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By James Caldwell, PWTorch assistant editor

Raw20th_20.jpg



PWTorch has examined the effect of Fall Season premieres and the NFL Monday Night Football season on WWE Raw ratings over the past seven years.

Looking at the first two weeks of Raw vs. football over the past seven years, out of a possible 14 Raws, only one episode increased compared to the August average. The other 13 episodes showed single or double-digit declines compared to the August average.

The only increase was for the first Raw opposing football in September 2007, which increased 7.4 percent when WWE ran the McMahon Illegitimate Son storyline reveal against a weak NFL doubleheader. This was WWE's attempt to get their audience back following the Benoit Family Tragedy in June 2007 that hurt July and August ratings.

- Specific to 2013, the first two weeks of WWE Raw vs. football were down 4.7 percent and 3.1 percent compared to the average rating in the month of August pre-football.

In 2012, the first two weeks of Raw vs. football were down 8.8 percent and 9.1 percent compared to August.

The percentage has stayed in the single-digits the past two years, which can mainly be attributed to Raw ratings already being near the floor-level, so the effect of Fall TV & Football is less pronounced because there isn't as much room to drop.

Whereas, when Raw was in the mid-to-high-3.0-ratings range in the late 2000s, a sharp decline to a low-3.0 rating in early September produced a more pronounced drop-off.

- The following is a Chart comparing the first two weeks of Raw vs. the NFL to the August Ratings Average over the past seven years.

RawvsNFL.png



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