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WWE NEWS: Where is WWE's money coming from?, a break down of their top revenue sources in 2012 vs. 2011

Feb 28, 2013 - 9:17:49 AM
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By James Caldwell, PWTorch assistant editor

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WWE's Total Revenue in 2012 was $484.0 million vs. $483.9 million in 2011, which makes for an even comparison of where WWE's money is coming from.

The following Chart breaks down WWE's revenue sources into three categories, with a comparison to changes from 2011. (Note: Revenue is in millions of dollars. Ex: $484.0 = $484 million.)

WWERevSources20122011_1.jpg



The biggest mover was WWE.com Revenue, which improved its ranking from #9 to #6 and percentage from 2.6 percent of Total Revenue to 4.1 percent due to WWE's new partnerships with YouTube and Hulu.

It's also worth noting that TV Rights (three-hour Raws, etc.) and PPVs (benefit of WM28) each increased more than one percent in their share of the Total Revenue in 2012.

Meanwhile, Licensing dropped one-and-a-half percent and WWE Studios declined nearly three percent. In the 2012 earnings release, WWE attributed the decline in Studios revenue to "the timing of releases from the movie portfolio."


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