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WWE NEWS: Hell in a Cell PPV buys - preliminary figure released

Nov 21, 2012 - 4:46:06 PM
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By James Caldwell, PWTorch assistant editor

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WWE's Hell in a Cell PPV headlined by C.M. Punk vs. Ryback for the WWE Title drew 200,000 buys, according to a preliminary estimate released by WWE on Wednesday.

The PPV figure accounts for buys through October 31 (the PPV was held on October 28). The initial break down is 152,000 buys domestically (76 percent) and 48,000 buys internationally (24 percent), so the total is expected to increase when more international buys are accounted for.

The PPV currently falls in-between the last two years. The 2010 edition drew 210,000 buys and the 2011 edition drew 182,000 buys during a run of three PPVs in five weeks. This year's edition had a five-week build-up following Night of Champions.

Caldwell's Analysis: 152,000 domestic buys is an okay number, and seems to indicate there was more curiosity to see what happened the next night on Raw (strong first hour viewership for the post-PPV episode) as opposed to ordering the PPV to see the events unfold live.

-- WWE also released house show attendance figures in their monthly business report:

- 22 domestic events averaged 5,000 people per event in October. This included TV tapings in Oklahoma, a West Coast house show tour, Supershows & TV in Tennessee, and an East Coast swing for TV, PPV, and house shows.

- 4 international events averaged 4,000 people per event in October. This included three shows in Cairo, Egypt and the first show of the European Tour on Oct. 31 in France.

[ LINK: Monthly Business Figures released here at Corporate.WWE.com ]


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