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WWE NEWS: Raw TV ratings are in - Raw ratings at five-week high after HIAC, but loses viewers throughout show

Oct 30, 2012 - 5:19:09 PM
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By James Caldwell, PWTorch assistant editor

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WWE Raw on Monday, October 29 scored a 2.94 rating for all three hours and a 2.90 rating for the standard two-hour block, reflecting a lower third-hour rating.

Raw's viewership trended downward throughout the show. Coming off Hell in a Cell, Raw averaged 4.31 million first hour viewers, then dipped to 4.22 million second hour viewers, then sharply declined to 3.78 million third hour viewers.

Overall, Raw averaged 4.10 million viewers, which was above the previous two weeks and virtually even with 4.11 million viewers three weeks ago on October 8.

Top cable TV competition was ESPN's Monday Night Football game, which averaged a below-average audience of 10.7 million viewers. All of cable TV was down last night, mainly due to the effects of Hurricane Sandy.

However, Raw's demographic ratings were up compared to last week and previous weeks. The issue is that there was a drop-off in the key demos throughout the show - similar to overall viewership - after Raw started strong for immediate HIAC fall-out.

The downward trend points to WWE's inability to keep viewers hooked for the closing angle at the end of the show. After three full months in the Three-Hour Raw Era, it's apparent that viewers are now trained to watch the first two hours and treat the final hour as an afterthought or optional.

-- One year ago, a two-hour Raw on Halloween Night hosted by the Muppets scored a 3.10 rating. This followed a 3.31 rating on October 24, 2011. The last time Raw topped a 3.0 was two months ago on August 27, 2012 prior to the start of Fall TV season.


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