By James Caldwell, PWTorch assistant editor

The internal WWE discussion that will happen this week - likely all the way up until Sunday in Atlanta - is whether to pull the trigger on switching the WWE Title to Ryback at the Hell in a Cell PPV.

If Ryback wins the WWE Title from C.M. Punk, would Ryback be an instant top star who could headline WWE shows for years to come? Or, would it be like handing out the Super Bowl trophy after seven weeks, where it's not a satisfying, meaningful result - even for the winner - because of inorganic build-up to the payoff?

WWE part-timer Chris Jericho said this week on the Busted Open satellite radio show that he believes any traditional booking should be thrown out the window in this case because Ryback "is not a normal guy" and he believes "there is no tradition in a case like this."

"I don't know anything and I don’t work for the WWE. I haven’t talked to Vince (McMahon) in about a month," Jericho said. "But, this is the chance to make a new star instantly... This is not a guy that we see that builds his way to the top and fans get behind him slowly but surely. You want to pick a new guy? Have him beat C.M. Punk this week."

One of the main arguments against Ryback winning the title would be ending C.M. Punk's reign at 11 months, and before a likely re-match against John Cena at the 12-month mark before facing The Rock at Royal Rumble in January.

Jericho responded: "Who gives a s--- about Punk’s title reign? It means nothing. Here is a chance to take a guy who people are getting behind. If he beats Punk at Hell in A Cell and after three hundred and thirty-seven days or whatever and Punk is finally beaten, people are going to start to take notice of this guy. Those who don’t watch Raw are going to tune in to see what’s going on. Ryback beats everybody. Ryback faces Rock at Royal Rumble. What happens if a couple of weeks before that something goes on with Ryback and Undertaker got involved in the Rock match? What if Rock wins the title and goes on to face Cena, as expected, and what if it's Ryback vs. Undertaker at WrestleMania? What if Ryback beats Undertaker at WrestleMania? You have a new star for the next ten years to headline pay-per views and main events."

Jericho added that what's probably going through Vince McMahon's mind is that it's "rare for someone to get over so quickly." Jericho said if McMahon is convinced that Ryback is his next top star - or at least on-par with John Cena - then he would not be surprised to see McMahon switch the title on Sunday. And, Jericho thinks Punk would be on-board with it.

"Vince knows Ryback is not a money making star right now. But if he goes into Hell In A Cell and he destroys Punk and beats him, a hundred percent those fans are going to go bananas for Ryback. You have created a new star," Jericho said.

"Punk can come back the next night and bitch and complain and do what a heel does. Heels aren’t built to win. Heels are built to lose. That’s what heels do. The fact that Punk has held the title for three hundred and thirty-seven days, it might mean something to you guys. I can tell you Punk doesn’t care. Punk wants to make money and if that means Punk and Ryback becomes the hottest feud and suddenly something happens where it goes to Ryback and Rock, that’s a match where suddenly you made a new guy."

Jericho added that he wants to see Punk vs. Rock at the Rumble and he's sure "Punk would be disappointed if it didn’t work out," but Jericho said, "This is business. If you have a chance to build someone that can put a company on his back, then you do it. The stop and start pushes that the WWE has been doing and infamous for the last ten years has got to stop and this is the perfect time for it."

If WWE does not switch the title to Ryback, Jericho says there is probably a scenario where they can protect Ryback, but he sees this as a chance to create an instant money-drawer for WWE at a time when they need new stars.

Asked if he thinks WWE will switch the title, Jericho said, "I do because of the reasons I’ve talked about. I’m not saying I know anything. I could be completely wrong. Maybe there would be a scenario where they can protect Ryback and still have Punk as champ. But, for me what I like as a wrestling fan, when I was a kid, what I like as wrestling fan now even after doing it for 22 years is the element of surprise. I hate the same old same old."

Jericho continued: "We haven’t seen a powerhouse come in and annihilate people. The last time might have been Batista, but Ryback is more Neanderthal, more animalistic, more a beast. Batista is very well spoken. Ryback does remind me of Goldberg and like I said it’s not a copy of Goldberg. It’s like saying Jericho is a copy of Shawn Michaels. There are elements and lots of similarities, but it’s a different guy and nobody has seen a guy like this in a long, long time. So, I think if they do pull the trigger that it will work huge and it will create a Superstar instantly."

[ FYI: Busted Open with Dave Lagreca and Mike Riker airs Mondays, Wednesday, Fridays on Sirius 92, XM 208, and Sports Zone on the Internet. Jericho is promoting upcoming "Fozzy" tour dates in the New York area - details at FozzyRock.com ]

[Torch art credit Travis Beaven (c) PWTorch.com]

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