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WWE NEWS: Raw TV ratings - alarming drop, year-low viewership

Oct 2, 2012 - 10:20:06 PM
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By James Caldwell, PWTorch assistant editor

Rawnewlogo_29.jpg
WWE Raw on Monday, October 1 scored a year-low 2.54 rating for all three hours, which is down seven percent from a near-year-low 2.72 rating last week. The standard two-hour rating was actually lower at a 2.53 rating.

Raw's previous low was a 2.40 rating on the Fourth of July 2011. Before that, Raw scored a 2.49 rating the day before Christmas 2007.

- Raw averaged 3.50 million viewers, which was down 285,000 viewers (7.5 percent) compared to last week and the fewest viewers in over five years. All three hours were about the same, ranging from 3.43 to 3.60 million viewers.

Hourly Breakdown: 3.44 million first hour viewers, an increase to 3.60 million second hour viewers, and a now-typical third hour decline to 3.47 million viewers.

- On cable TV Monday night, Raw ranked #3 behind Monday Night Football, which was up three percent to 16.6 million viewers for Cowboys vs. Bears, and "Major Crimes" on TNT. In the key male demos, Raw ranked #2 behind Monday Night Football, which drew six times as many males 18-49 as Raw did.

- In Raw's weekly demos, the show registered year-lows in males 12-34, males 18-49, males 18-34, adults 18-49, and adults 18-34.

The drop-offs from last week were very noticeable, as males 12-34 was down two-tenths of a rating, males 18-49 was down 17 percent, and males 18-34 was down three-tenths of a rating.

Caldwell's Analysis: It was clearly going to be a rough outing this week after last week's poor rating and Raw going against the Cowboys vs. Bears this week, but the reality of Raw's ratings situation is very startling. It should send WWE a few messages: the bill is coming due on WWE's procrastination developing the next John Cena or a combination of tip-top stars to fill the gap when he's off TV for even one week, they need to start taking better care of their stars who could be the next Cena, they have to create a hook for the following week because they're giving away everything and leaving viewers wanting nothing in this three-hour Raw era, and stars are being over-exposed. C.M. Punk has been in six major segments the past two weeks - it's just too much. Plus, add in a new TV show on Wednesdays and two hours of Smackdown after the Smackdown brand dominates Raw, and there's a lot of content to fill without a roster to handle the load and draw in an audience.


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