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WWE News: Raw TV ratings are in - Monday's show ties for lowest of the year, draws smallest audience in over 1 year

Sep 25, 2012 - 6:40:03 PM
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By James Caldwell, PWTorch assistant editor

Rawnewlogo_24.jpg
WWE Raw on Monday, September 24 scored a 2.72 rating for all three hours and 2.70 rating in the standard two-hour timeslot. The overall rating tied with the May 28 Raw for lowest of the year when Raw was up against the perfect storm of Hatfield & McCoys, NBA Playoffs, and Labor Day.

- Raw averaged 3.79 million viewers, which was the smallest audience of the year and smallest since July 4, 2011. The previous low was also a holiday episode on December 24, 2007. It makes Monday's Raw the least-watched non-holiday Raw in over five years.

Raw did not top four million viewers in any of the three hours. The show followed the recent pattern of peaking in the second hour before declining in the third hour. For the second consecutive week, the third hour dropped below the new first hour.

Raw Hourly Break Down: 3.77 million first hour viewers (down 8.3% vs. last week), 3.99 million second hour viewers (down 3.1% vs. last week), and 3.60 million third hour viewers (down 8.2% vs. last week).

The third hour was the least-watched final hour of Raw in over five years.

- Raw's top competition was ESPN's Monday Night Football game, which averaged 16.2 million viewers. The game was up four percent compared to last week and was a tight game throughout the second-half up against Raw's third hour.

On cable TV Monday night, Raw ranked #4 in overall viewers behind the football game, post-game SportsCenter, and "Major Crimes" on TNT. It's not quite a Monday Night Wars, but TNT outdrew Raw with an average of 4.30 million viewers with the crime show.

Raw did rank #2 in key male demos behind the NFL game. However, the teen male audience dipped below programming on Cartoon Network and was down nearly four-tenths of a rating compared to last week's Raw.

Caldwell's Analysis: Raw faced a "perfect storm" going up against the Green Bay Packers in football and fall TV season premieres on broadcast TV, but the shows are clearly too long to sustain the audience without burning out viewers. Also, the lack of a hook from last week to this week as WWE just tries to get through a three-hour show every week is coming up in the numbers with an inability to retain viewers.


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