CONTACTABOUTFACEBOOKTWITTERPODCAST IPHONE APPANDROID APPAMAZON APPRSS
Pro Wrestling Torch
Pro Wrestling Torch Reaches The Most Wrestling Fans Every Week: #1 in iTunes • #1 on iPhone and iPad • #1 on Android • #1 on Kindle
GOT THE PWTORCH APP YET?
iPhone & iPad
Android
Amazon Kindle
Windows Phone
PWTorch Phone App
WWE News
WWE News: Additional news from McMahon conference - Tout investment, PG-TV, Superstars & NXT, Smackdown dragging down attendance, big Social Media push, WWE Studios, more

Aug 2, 2012 - 11:35:50 AM
PLEASE TAKE A MOMENT TO BOOKMARK US & VISIT US DAILY


By James Caldwell, PWTorch assistant editor

McMahonVince2011_140_12.jpg
The following are additional highlights from WWE CEO Vince McMahon's quarterly conference call with investors held Thursday morning. WWE CFO George Barrios also fielded several questions during the call. (WWE Network and WWE PPV news in WWE News section.)

-- WWE said they invested $5.0 million in Tout, but would not disclose the percentage ownership they have in Tout. Barrios stressed in his opening remarks that WWE believes they can "dramatically increase earnings potential" by growing the WWE brand through social media, which they view as a "critical competent of brand presence." Essentially, WWE is anticipating a very big social media push in coming months and years as they "continue to extend use of social media."

Barrios acknowledged it's tough to put a monetary figure on what social media means for their business, but the company believes it's the next step in reaching their audience since WWE is "about content and promoting it." Barrios said they will eventually monetize eyeballs through social media, but they are mainly focusing on increasing brand awareness and presence.

Related to that, management said they invested in Tout because they believe it worked for both companies - they could use Tout's technology to grow their brand and Tout's presence would increase through a partnership with WWE. Another key is they believe Tout can help them reach international WWE fans through social media.

-- At the end of the conference call, Vince McMahon was asked if WWE has intentionally tried to be edgier in recent months, and whether that contributed to an increase in business. McMahon said, "It is an evolvement. The writing of the shows is considerably better." McMahon said they are trying to write their shows in a more sophisticated manner to where they can remain PG - which McMahon said "opens so many doors" for them - but within that environment, they can stretch certain segments without going into TV-14 territory.

-- Management acknowledged Smackdown attendance dragged down Second Quarter 2012 live event business. "The Smackdown brand is behind where we want it to be," Barrios said. Barrios stressed WWE's recent investment in upgrading the house show production value to more closely resemble TV & PPV, which they hope will increase future attendance.

-- WWE provided no update on the future of Superstars and NXT on domestic television. CFO Barrios was asked about it twice, but did not say whether they are working on domestic distribution. Barrios noted they continue to monetize the shows internationally and also detailed the changes to NXT with TV tapings at Full Sail University.

-- Regarding the new Main Event show on Ion Television debuting in October, McMahon said they believe it will allow them to reach a new audience they currently do not have.

-- WWE said they are pleased with the "No Holds Barred" DVD re-release performance as part of their new films strategy. Barrios chuckled as he said it only cost them $100,000 to re-release the movie and they expect an eventual profit of $300,000.

Later, when discussing other ways to generate revenue off-shooting from their "core competency," McMahon said he believes they finally found a movies division formula that works, which includes co-financing and co-producing movies and acquiring movies.

McMahon added that they can reality shows like Tough Enough, tap into the "John Cena brand" individually within the WWE brand, and they can generate other content from their "variety shows" on Mondays and Fridays with Raw and Smackdown, respectively. "Sure, there's wrestling in the ring, but there's variety," McMahon said. He said they can expand into drama, comedy, and music.

Overall, McMahon said he believes there is increased demand and an "insatiable appetite" for their product. As a result, WWE is trying to maximize opportunities to distribute their content in a variety of ways both domestically and internationally.

-- Regarding the under-performing WWE Magazine segment, Barrios said they are re-doing the cost structure in hopes of surpassing break-even levels.

-- Regarding their website, Barrios said WWE has made "a lot of operational improvements to the site," and they are trying to close the gap between their fast-growing social media presence and their website presence.

[Torch art credit Grant Gould (c) PWTorch.com]


COMMENT ON THIS ARTICLE
comments powered by Disqus

We suggest these recent related articles...
WWE NETWORK: Saturday, April 19 Programming Schedule
WWE NEWS: Saudi Arabia tour wraps Saturday with Cena, Orton, NXT star, more; Reports Wanted
WWE NEWS: Big six-man tag match announced for Extreme Rules; updated PPV line-up
prowrestling.net
CLICK HERE FOR EVEN MORE PW.NET HEADLINES


CLICK TO EMAIL THIS ARTICLE
CLICK HERE TO RETURN TO MAIN LISTING

NEW! SIGN UP FOR FREE PWTORCH BREAKING NEWS EMAIL ALERTS
BECOME A PWTORCH VIP MEMBER
-FORMER MEMBERS LOGIN HERE TO RENEW
-NEW MEMBERS CLICK HERE TO SIGN UP
SELECT BY ARTICLES CATEGORY
SEARCH PWTORCH.COM



CLICK HERE FOR LIST OF UPCOMING PRO WRESTLING EVENTS
MORE HEADLINES AT AFFILIATE SITES
MMATorch
LATEST HEADLINES - CLICK TO READ CLICK HERE FOR MORE MMATORCH HEADLINES


PWTORCH POLL - VOTE NOW!

SMACKDOWN POLL 4/18: Friday's show was...
Good Show
Bad Show
Middle of the Road
Did Not Watch Enough To Form Opinion
Did Not Watch The Show
  


TNA IMPACT POLL 4/17: Thursday's show was...
Good Show
Bad Show
Middle of the Road
Did Not Watch Enough To Form Opinion
Did Not Watch The Show
  


MCNEILL LIVECAST POLL: What was the biggest revelation from the leaked WWE Raw script?
A.J. Lee is "injured"
Del Rio was "injured" and wrestled two matches
C.M. Punk is "injured"
Cena's Photoshop bit was not part of the script
Sami Zayn is on the main roster
Steve O. from "Jackass" is on Creative
The announcers need permission to "breathe"
It took three writers to put together the promo Stephanie McMahon decided not to use
Other (email to pwtorchlivecast@gmail.com)
  

VOTE IN OR SEE RESULTS OF PREVIOUS POLLS



LATEST HEADLINES - CLICK TO READ CLICK HERE FOR EVEN MORE INC HEADLINES

_
LATEST FREE AUDIO SHOWS - CLICK TO LISTEN VIEW MORE PWTORCH LIVECAST EPISODES
DOWNLOAD PWTORCH LIVECAST APP
SUBSCRIBE TO PWTORCH LIVECAST IN ITUNES


ABOUT US

THE TORCH REACHES MORE COMBAT ENTERTAINMENT FANS THAN ANY OTHER SOURCE

PWTorch editor Wade Keller has covered pro wrestling full time since 1987 starting with the Pro Wrestling Torch print newsletter. PWTorch.com launched in 1999 and the PWTorch Apps launched in 2008.

He has conducted "Torch Talk" insider interviews with Hulk Hogan, The Rock, Steve Austin, Kevin Nash, Scott Hall, Eric Bischoff, Jesse Ventura, Lou Thesz, Jerry Lawler, Mick Foley, Jim Ross, Paul Heyman, Bruno Sammartino, Goldberg, more.

He has interviewed big-name players in person incluiding Vince McMahon (at WWE Headquarters), Dana White (in Las Vegas), Eric Bischoff (at the first Nitro at Mall of America), Brock Lesnar (after his first UFC win).

He hosted the weekly Pro Wrestling Focus radio show on KFAN in the early 1990s and hosted the Ultimate Insiders DVD series distributed in retail stories internationally in the mid-2000s including interviews filmed in Los Angeles with Vince Russo & Ed Ferrara and Matt & Jeff Hardy. He currently hosts the most listened to pro wrestling audio show in the world, (the PWTorch Livecast, top ranked in iTunes)


REACHING 1 MILLION+ UNIQUE USERS PER MONTH
500 MILLION CLICKS & LISTENS PER YEAR
MILLIONS OF PWTORCH NEWSLETTERS SOLD
PWTORCH STAFF

EDITORS:
Wade Keller, editor
(kellerwade@gmail.com)

James Caldwell, assistant editor
(pwtorch@gmail.com)

STAFF COLUMNISTS:
Bruce Mitchell (since 1990)
Pat McNeill (since 2001)
Greg Parks (since 2007)
Sean Radican (since 2003)

We also have a great team of
TV Reporters
and Specialists and Artists.

PWTORCH VIP MEMBERSHIP

PWTorch offers a VIP membership for $10 a month (or less with an annual sub). It includes nearly 25 years worth of archives from our coverage of pro wrestling dating back to PWTorch Newsletters from the late-'80s filled with insider secrets from every era that are available to VIPers in digital PDF format and Keller's radio show from the early 1990s.

Also, new exclusive top-shelf content every day including a new VIP-exclusive weekly 16 page digital magazine-style (PC and iPad compatible) PDF newsletter packed with exclusive articles and news.

The following features come with a VIP membership which tens of thousands of fans worldwide have enjoyed for many years...

-New Digital PWTorch Newsletter every week
-3 New Digital PDF Back Issues from 5, 10, 20 years ago
-Over 60 new VIP Audio Shows each week
-Ad-free access to all PWTorch.com free articles
-VIP Forum access with daily interaction with PWTorch staff and well-informed fellow wrestling fans
-Tons of archived audio and text articles
-Decades of Torch Talk insider interviews in transcript and audio formats with big name stars.


**SIGN UP FOR VIP ACCESS HERE**

CONTACTABOUTFACEBOOKTWITTERPODCASTIPHONE APPANDROID APPAMAZON APPRSS
VIP SIGN-UP
VIP LOGIN
THE TORCH: #1 IN COMBAT ENTERTAINMENT COVERAGE | © 1999-2013 TDH Communications Inc. • All rights reserved -- PRIVACY POLICY