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WWE News: Raw TV ratings are in for Monday's show - Raw takes a big hit, lowest rating & viewership of the year

May 30, 2012 - 5:13:38 PM
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By James Caldwell, PWTorch assistant editor

Raw_Logo2010_150_52.jpg
WWE Raw on Memorial Day Monday, May 28 scored a 2.72 rating, down three-tenths of a rating (11 percent) from last week's show. It was easily the lowest rating of the year and lowest since September 12, 2011 against Week 1 of last year's NFL season.

Raw averaged 3.91 million viewers, the first episode to average fewer than four million viewers since Sept. 12, 2011.

Raw averaged 3.92 million first hour viewers and was essentially flat in the second hour with an average of 3.91 million viewers. It was also the first time since Sept. 12, 2011 that both hours of Raw averaged fewer than four million viewers.

Also of note is the NCIS re-run one hour before Raw on USA Network averaged 3.32 million viewers, which wasn't that far off from Raw. Starting July 23, Raw will take over that timeslot with three-hour Raws.

-- On cable TV Monday night, Raw ranked #4 in overall viewers behind strong competition from the NBA Playoffs (8.9 million viewers) and "Pawn Stars" and Hatfields & McCoys (13.9 million viewers) on History Channel. Raw was #3 among males 18-34 and #4 among males 18-49.

Raw's demographic ratings were essentially flat with last week, which is encouraging news when the overall rating nose-dived.

-- Last year on Memorial Day, Raw scored a 3.07 rating and averaged 4.69 million viewers. This year's Raw was down three-and-a-half-tenths of a rating and 750,000 viewers.

Caldwell's Analysis: Polarizing, arguably skippable, hit or miss product + no hook from the previous week + post-WrestleMania lull period + Memorial Day holiday affecting habitual Raw viewing + record-setting Hatfields & McCoys Night One + big NBA Playoffs audience = fewest viewers since Week 1 of Monday Night Football last year. A less-than-ideal reception to the product combined with external factors created the perfect storm Monday night.


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