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WWE News: Smackdown TV ratings are in - how did the Extreme Rules lead-in show fare?

Apr 30, 2012 - 4:00:03 PM
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By James Caldwell, PWTorch assistant editor

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WWE Smackdown on Friday, April 27 leading to the Extreme Rules PPV scored a 1.72 rating, down nearly one-tenth of a rating from the Apr. 20 episode. It was the lowest first-run Friday rating of the year.

Smackdown averaged 2.68 million viewers, down two percent from the previous week's show. Friday's show was down four percent compared to the yearly average of 2.79 million viewers.

On cable TV Friday night, Smackdown ranked #4 in overall viewers. The show ranked #1 in key male demos and adults 18-49 during its timeslot.

In the key demos, Smackdown took a big hit among males 18-34, declining 24 percent compared to the previous week, for the lowest m18-34 rating of the year for a first-run Friday episode.

On the flip-side, Smackdown jumped 28 percent among teen males to the highest m12-17 rating of the year. In-between the two big jumps was the m12-34 rating, which was down one-tenth of a rating from the previous week.

Caldwell's Analysis: The Smackdown brand has clearly been hurt by the show jumping to a live special on Tuesday twice this year. The risk of doing the live specials on another night is breaking people's viewing habits, especially when WWE's TV product is very much dependent on habitual viewing. Plus, Raw was a three-hour show, so that may have been enough WWE TV for one week for a portion of viewers, especially with a non-existent brand split.


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