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WWE News: Raw TV ratings are in - how did the final Raw before WrestleMania 28 fare?

Mar 27, 2012 - 6:05:27 PM
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By James Caldwell, PWTorch assistant editor

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WWE Raw on Monday, March 26 scored a 3.04 rating, down slightly from a 3.09 rating last week, and down from 3.25 and 3.27 ratings at the beginning of the month. It's the lowest rating since February 13.

Raw averaged 4.44 million viewers, up only one percent from last week's show, which was the least-watched show over the past six weeks.

The first hour averaged 4.44 million viewers and increased slightly to an average of 4.45 million viewers in the second hour.

-- On cable TV Monday night, Raw ranked #1 in total viewers and in key male demos against light competition. Raw showed week-to-week increases in key male demos, but took another hit among teen males, scoring the lowest m12-17 rating since January 16.

-- Looking back to last year's final Raw leading to WrestleMania, the show scored a 3.81 rating and averaged 5.84 million viewers. Two years ago, the final Raw scored a 3.24 rating and averaged 4.51 million viewers.

Looking at the final hour of last year's Raw leading to Mania, the show averaged 6.23 million viewers for the final Rock-Cena hype. This year's second hour was down nearly two million viewers with an average of 4.45 million.

Caldwell's Analysis: Terrible picture unless, again, WWE is confident they already sold the PPV, fans already knew the date of April 1, and they'll show up when it matters after Rock and Cena did a whole lot of talking without any action for the past few weeks on TV. We'll see when the WM28 PPV buys come in.


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