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WWE News: Raw TV ratings report - flat overall rating, viewership rebounds, poor demo ratings vs. 2011

Mar 13, 2012 - 5:10:41 PM
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By James Caldwell, PWTorch assistant editor

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With The Rock, John Cena, Shawn Michaels, The Undertaker, and Triple H on the same show, WWE Raw on Monday, March 12 scored a 3.27 rating, virtually even with a 3.25 rating last week.

The overall show averaged 4.82 million viewers, the most since the Raw after the Royal Rumble. The biggest positive coming out of this week's show is an increase in viewership in the second hour (which contained the HBK-Undertaker confrontation, C.M. Punk vs. The Miz match, and The Rock's concert).

The first hour averaged 4.67 million viewers, which has been standard the past four weeks. Instead of declining in the second hour, Raw's viewership increased to an average of 4.97 million viewers, the most second hour viewers since the night after the Rumble.

Other than the night-after-the-Rumble, it was the most second hour viewers since July 2011 during the Summer of Punk (33 weeks ago).

-- On cable TV Monday night, Raw was the #1 show on cable in terms of viewership and all key male demographics. Raw continued to struggle in the teen males demo, though, as Raw ranked #5 in m12-17.

Concerning Raw's demographic ratings, the numbers were nearly identical to last week's show, which had the nearly-identical overall rating. The only significant discrepancy was one-tenth of a ratings decline in males 18-34. This was offset by two-tenths of a ratings increase in m12-17, which accounts for a smaller portion of the overall audience.

It captures Raw's lost teen male audience, as the only demo that increased this week was m12-17, yet Raw still ranked #5 in m12-17 on cable TV. This time last year, the m12-17 rating was a 3.59 rating, compared to a 2.12 rating this week (a 40 percent decline).

Raw has also seen declines in every other demographic on a year-to-year comparison. The decline is nowhere near the m12-17 loss, but m12-34 is down five-tenths of a rating, m18-49 is down four-tenths of a rating, m18-34 is down two-tenths of a rating, and all adults 18-34 & 18-49 are down three-tenths of a rating.


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