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WWE News: Smackdown ratings are in for "Sin City" episode - Smackdown maintains surge, tops UFC on FX

Jan 23, 2012 - 5:05:53 PM
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By James Caldwell, PWTorch assistant editor

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WWE's "Sin City Smackdown" on Friday, January 20 scored a 2.14 rating, holding up well after the previous Smackdown surged 21 percent to a 2.18 rating.

Smackdown averaged 3.3 million viewers, up six percent compared to the previous week and the most Smackdown viewers since 3.6 million viewers on February 25, 2011 nearly one year ago.

On cable TV Friday night, Smackdown ranked #4 in overall viewers, #5 among males 18-34, and #3 among males 18-49. Smackdown trailed Friday night hit "Gold Rush" on Discovery Channel, Fox News, and Disney Channel programming.

By comparison, ESPN's NBA Friday game averaged 1.9 million viewers and UFC's "Fight Night" special on FX averaged 1.3 million viewers. In key demos, Smackdown topped UFC by 15 percent in m18-34 and 29 percent in m18-49.

Caldwell's Analysis: Smackdown is back to clicking on Friday nights. After losing older and younger viewers at the beginning of the year, Smackdown has regained the extremes and held steady with adults and males 18-34. Smackdown might lose some adult male viewers to UFC's upcoming Ultimate Fighter program on Friday nights, but WWE's broad appeal to teens and females should keep Smackdown strong.


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