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WWE News: Raw TV ratings are in for Raw after TLC, concerning trend continues for ninth straight week

Dec 20, 2011 - 6:05:03 PM
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By James Caldwell, Torch assistant editor

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WWE Raw on Monday, December 19 scored a 2.92 rating the night after TLC. It marks the third straight week Raw has scored below a 3.00 rating.

Raw averaged 4.30 million viewers overall. Viewership was nearly identical to the final two hours of last week's three-hour Slammys Raw. The first hour averaged 4.43 million viewers and the second hour slipped to an average of 4.17 million viewers.

It marked the ninth week in a row and 12 out of the last 15 weeks the second hour declined in viewership from the first hour.

-- Raw continues to take a beating in the second hour against History Channel programming. On cable TV Monday night, Raw ranked #6 in the first hour and #8 in the second hour. ESPN's Monday Night Football scored a very strong rating for a marquee match-up of the 49ers vs. Steelers after a poor performance last week.

Among males 18-34, Raw did rank #2 behind the NFL. Among males 18-49, Raw ranked #3 behind NFL and "Pawn Stars" on History Channel. Raw also ranked #2 in younger males 12-34 & 12-17. The one positive in the first to second hour transition was Raw's demographic ratings increased.

-- Compared to one year ago, the December 20 Raw following the TLC PPV scored a 3.27 rating against similar NFL and History Channel competition. Also, the key male demographics were one-tenth to three-tenths of a ratings higher in 2010. The 2011 teen male audience continues to languish a full ratings point behind the 2010 level the same week.


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