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WWE News: Raw TV ratings are in for Monday's show post-Survivor Series - did Rock's absence hurt ratings?

Nov 22, 2011 - 5:24:13 PM
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By James Caldwell, Torch assistant editor

RockArt_130WK_40.jpg
WWE Raw on Monday, November 21 following Survivor Series scored a 3.24 rating, nearly identical to a 3.25 rating for all three hours last week for The Rock's WWE TV return.

Raw was down 3.9 percent compared to last week's standard two hours, which scored a 3.37 rating.

-- Raw averaged 4.72 million viewers, which is also nearly identical to last week's average for all three hours. Looking at the two standard hours side-by-side, Monday's Raw was down 200,000 viewers (4.6 percent) from an average of 4.95 million viewers.

Monday's Raw averaged 4.76 million first hour viewers and 4.68 million second hour viewers. It marks the fifth consecutive week and 10 out of the last 13 weeks where Raw's final hour viewership has declined from the first hour.

Despite the week-to-week declines, Raw held up well compared to recent trends. Raw's overall viewership was up 5.3 percent compared to the previous five weeks and up 7.2 percent compared to the previous ten weeks.

-- On cable TV Monday night, Raw ranked #2 behind ESPN's Monday Night Football game, which drew a standard audience. Raw was also #2 in key male demos. Raw was #5 among teen males, which continues to be a concern, but Raw was up one-tenth of a rating in m12-17 compared to last week.

Looking at the demos from the first to second hour, the ratings were virtually even despite the hourly decline in average viewership. It reversed the recent trend of turning away viewers from the first to second hour for at least one week.

-- The comparison to last year's Raw the night after Survivor Series is remarkably similar. The episode scored a 3.30 overall rating (up slightly compared to this year), and key demos were up slightly or down slightly across the board.

The only major difference was among teen males. With John Cena in peril as part of the storyline with Nexus, last year's Raw scored a 3.18 rating in m12-17 compared to a 2.43 rating this year. In 2011, it's been 30 weeks since Raw even touched the 3.00 mark.

[Torch art credit Grant Gould (c) PWTorch.com]


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