By James Caldwell, Torch assistant editor

The following are highlights of WWE CFO George Barrios's brief media presentation at the 23rd annual ROTH Growth Stock Conference presentation in California on Tuesday.

-- During his presentation, which was before a general audience that likely knew little or some about WWE, Barrios offered one key reason why WWE is a PG brand.

"Get kids into the brand early; they stay with us. Even if they leave the brand, they'll come back with their kids," Barrios said.

Barrios wasn't quite as blunt as former WWE CEO Linda McMahon describing WWE's "cradle to grave" strategy during a similar presentation in December 2008.

-- Regarding WWE's scrutinized and oft-criticized dividend policy, Barrios said WWE does not comment on the policy, but it's reviewed every quarter by the board of directors.

Barrios noted in a follow-up question that the next BOD meeting is scheduled in the "next few weeks," where the policy will be one of the items reviewed.

-- Barrios highlighted WWE's intentions to launch a WWE TV Network, saying there is a "significant opportunity" to grow WWE's brand. Barrios drew attention to WWE having over 30 million hours of content in their tape library.

Speaking before the general audience, Barrios simply labeled this a potential growth area without diving into specifics on how the launch plans are progressing.

-- Asked why WWE has a movie division, Barrios offered four bullet point reasons, with the main reason being to create more awareness for WWE's product while trying to grow an audience.

Barrios also promoted WWE talent being "multi-faceted" and said the company prefers talent do movies with WWE rather than somewhere else.

Regarding the current state of WWE Studios, Barrios said the goal is to build a model that, over time, can deliver double-digit returns. "We haven't done it yet," Barrios said, adding that WWE believes they will eventually see that level of return.

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