By James Caldwell, Torch assistant editor

WWE CFO George Barrios made a presentation to potential investors and advertisers at the annual UBS Global Media & Communications conference in New York City today. Barrios commented on several key business items highlighted below.

-- Barrios said WWE will announce more details in 2010 on their plans for a WWE TV Network as they consult with media groups on how best to monetize "over 100,000 hours" in their tape library while using current stars to create new content. Barrios cited WWE Raw being the "number one show on the number one cable network" to give them leverage with cable/satellite distributors.

Related to cable providers, Barrios briefly discussed Comcast announcing their plans to buy a majority stake in NBC Universal. He said WWE is "locked in" with USA Network after both sides renewed their TV deal last month.

-- Barrios said WWE has had "more operational missteps than not" trying to find ways to monetize the eyeballs they have on TV and online through their website. WWE's online and PPV business took a hit in the third quarter, which reflects WWE's inability to translate TV viewers into customers for merchandise and PPVs.

-- The key to the presentation is that Barrios was trying to give potential investors and advertisers something to latch on to from the presentation. Barrios repeated throughout the presentation that WWE offers "family-friendly" entertainment.

Barrios gave data that WWE's TV audience is 40 percent female and made up of "moms and wives." He spent a considerable amount of time talking about the new toy deal with Mattel that starts in January 2010. Barrios painted pictures of kids wanting to "mimic the moves they see on TV" with the action figures.

Barrios was later asked about UFC's business compared to WWE. Barrios again painted a picture of WWE offering "family-friendly" entertainment by saying people who attend WWE events are the type of people who would also attend "Disney On Ice." He said he's attended UFC events and said, "They're not wearing John Cena t-shirts or Jeff Hardy arm bands like at our events."

Specifically on WWE vs. UFC in the marketplace, Barrios said UFC is a "different type of entertainment." Barrios added that the information they receive from cable companies indicates WWE's PPV audience does not overlap with UFC's PPV audience. He said UFC competes for eyeballs, just like any other form of entertainment, but he said they're "competitive, but not directly competitive."

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