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Ratings News: WWE Raw from Monday night up 6 percent from last week's 2009 low, concern over male demo tuning out of Raw

Jun 3, 2009 - 3:23:43 PM
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By James Caldwell, Torch assistant editor

WWE Raw from Monday night scored a 3.43 rating, which was up 5.7 percent from last week's year-low of 3.23.

Average viewership for the two-hour show was 4.79 million, which was only slightly better than last week's average of 4.69 million.

In the demographic ratings, WWE's key demo of males 18-49 continued to tune out. Last week was considered an anomaly with the NBA Playoffs on ESPN grabbing nearly 10.0 million viewers. This week, Raw wasn't against the NBA, yet the males 18-49 rating only went up slightly from 2.57 to 2.60.

From January 12 - May 18, Raw was averaging a 3.10 rating in the key male demo. WWE has lost 16.0 percent of the male audience the last two weeks compared to the 2009 average prior to last week's show.

Males 18-49 demo break down
-- Jan. 12 - May 18 average rating: 3.10
-- May 25 rating: 2.57
-- June 1 rating: 2.60
-- 2009 vs. last two weeks drop-off: 16.0 percent


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