By PWTorch Staff

In 2011, TNA went through a re-branding process that included changing the name of their flagship show to "Impact Wrestling." However, the company website and some corporate materials were also changed to "Impact Wrestling," causing confusion over whether "TNA" was no longer associated with the name of the company.

During an exclusive interview on Wednesday's PWTorch Livecast episode, TNA president Dixie Carter said the company name is officially "TNA Wrestling," and all TV shows both present and future are branded individually under that umbrella.

"We started off - for better or worse - with a name that after ten years we've built up quite a bit of equity in," Carter said. "But, as we continue to grow our programs - when we're in other parts of the world, no one is confused because we Impact Wrestling, Xplosion, Greatest Matches, we have our Raws and Smackdowns - but in the United States, it was always forever TNA Wrestling. And then TNA Impact became the name of the show. So, it's more one is the corporate entity and the other is the show. Hopefully in the United States in the near future, you'll be using another name that's also associated with TNA."

Asked if the goal is to eventually phase out the letters "TNA" and go with "Impact Wrestling" as the key identifier of the company, Carter replied, "No, not at all."

Carter continued: "Impact is that one show; our cornerstone show. But, the company is TNA Wrestling. So, if we have TNA Xplosion, that would be a different brand that would be out there. If Impact were the only thing we did, it might be a good business decision, but since it's not and in other places around the world and hopefully in the U.S. sooner than later, we have these multiple shows of which Impact is our cornerstone."

Asked why the company decided to make the branding change, Carter said, "We're just growing." Carter continued: "Instead of being a small, little company with one little show called TNA Wrestling, we have a show called Impact and a show called this and another show called that. So, 'TNA' is really the umbrella of all of those wrestling programs."

[ LISTEN: Carter's entire 83-minute Livecast Interview can be heard exclusively here at PWTorchLivecast.com ]

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