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TNA NEWS: Impact TV ratings are in - Jeff Hardy returns and brings audience back with him (w/Keller's Analysis)

Mar 1, 2013 - 5:10:08 PM
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By James Caldwell, PWTorch assistant editor

Impact_Wide_79.png



TNA Impact on Thursday, February 28 scored a 1.14 rating, up 10 percent from a 1.02 rating last week.

Impact averaged 1.493 million viewers, also up 10 percent from last week's average viewership.

The Impact episode featuring Jeff Hardy's return after a four-week absence showed drastic improvements in the key male demographics, registering a year-high in males 18-49 and near-year-high in males 18-34.

On cable TV Thursday night, Impact ranked #26 in overall viewers, #27 in m18-34, and #15 in m18-49. These are the highest rankings since 2012. TNA has not cracked the Top 10 in several months, but they are closer than they have been at any point this year.

Momentum from Impact's strong demographic performance appeared to carry over to Bellator MMA, as Bellator outdrew Impact in m18-34 and was slightly behind Impact in m18-49.

Both Impact and Bellator are appointment viewing for wrestling and MMA fans, respectively, with slight over-lap, but Spike had its strongest collective performance since the four-hour block was launched in January.

Wade Keller's Analysis: I think this is evidence of the Jeff Hardy effect. When TNA said he wouldn't be back for several weeks, ratings dropped. They plugged he'd be back this week, and ratings shot back up.


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