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TNA News: Impact Quarter-Hour TV ratings for last week's live Impact - latest trends in new timeslot following Slammiversary

Jun 18, 2012 - 12:42:18 PM
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By James Caldwell, PWTorch assistant editor

StormJamesArt_180_2.jpg
TNA Impact Live on Thursday, June 14 officially scored a 1.02 rating off a first hour 0.94 rating and second hour 1.11 rating. The new first hour was up 0.06 from last week and the new second hour was up 0.03 from last week.

Impact peaked at the top of the second hour (old first hour) with a 1.15 rating for the end of the Bound for Glory Series battle royal. As has been the case through three weeks in the new timeslot, Impact's low-point was the start of the show with a 0.88 rating in Q1.

First Hour Break Down

Q1: Impact opened with a 0.88 rating for the Ultimate X match, Austin Aries's post-match promo, and half of a commercial. (Q1 three-week progression in new timeslot - 0.72, 0.81, and 0.88)

Q2: Impact increased slightly to a 0.91 rating for Aries's and Hogan's in-ring exchange, a pre-tape with Bully Ray and Joseph Park, and one-and-a-half commercials. (Q2 three-week progression - 0.85, 0.85, 0.91)

Q3: Impact increased slightly to a 0.95 rating for Devon vs. Hernandez for the TV Title, A.J. Styles and Dixie Carter backstage, one commercial, and ring intros for the battle royal. (Q3 three-week progression - 0.81, 0.92, 0.95)

Q4: Impact increased slightly to a 1.00 flat rating for the first-half of the gauntlet battle royal, plus two full commercial breaks leading to the top of the second hour. (Q4 three-week progression - 0.75, 0.95, 1.00)

Caldwell's Analysis: The increases throughout the hour appear to be a product of the audience slowly finding the show in the new timeslot. It will take a few more weeks before the quarter-hour trends level out to find real increases and decreases.

Second Hour Break Down

Q5: Impact increased to a 1.15 rating for what would have been the first segment in TNA's old timeslot. The segment included the finish of the BFG Series battle royal, James Storm's return promo, and one commercial. (Q5 three-week progression - 0.97, 1.14, 1.15)

Q6: Impact declined slightly to a 1.11 rating for Miss Tessmacher vs. Madison Rayne, Brooke Hogan backstage with Gail Kim, one commercial, and Mr. Anderson's ring intro for the TNA World Title main event. (Q6 three-week progression - 0.99, 1.07, 1.11)

Q7: Impact declined to a second-hour-low 1.05 rating for the World Title ring intros, Roode-Anderson title match, and one commercial in what is typically TNA's throw-away segment of the show before the main event segment. (Q7 three-week progression - 1.03, 1.00, 1.05)

Q8: Impact increased back to a 1.11 rating from Q6 with Dixie Carter and Styles backstage, JB giving a formal ring intro for Sting, and Sting's promo before he was jumped by mystery men. (Q8 three-week progression - 1.01, 1.09, 1.11)

[Torch art credit Travis Beaven (c) PWTorch.com]


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