TNA News TNA News: Impact Wrestling quarter-hour ratings - Knockouts up & down, Sting-Roode good news/bad news
Mar 16, 2012 - 5:16:26 PM
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By James Caldwell, PWTorch assistant editor
TNA Impact Wrestling on Thursday, March 16 scored a 1.03 rating off a first hour 1.05 rating and second hour 1.02 rating.
The second hour rating was hurt by an unusually low 0.99 rating in Q5, which is usually TNA's highest-rated segment of the show. It's the first time in 2011 or 2012 (63 shows) that the Q5 rating dipped below a 1.00 rating. The previous low was a 1.01 on June 9, 2011 up against the NBA Finals.
Impact's peak rating was in the second quarter-hour of the show with a 1.10 rating for the first of two Knockouts matches. The show stayed within about one-tenth of a rating for most of the show, ranging from a 0.98 low to the 1.10 peak.
First Hour Break Down
Q1: Impact opened with a show-average 1.03 rating for the usual Impact main-eventers talking in the ring, plus one commercial break. (down 12.5% vs. 2011-Q1 average)
Q2: Impact peaked with a 1.10 rating for Velvet Sky vs. Madison Rayne, plus one commercial and the first-half of Crimson vs. Samoa Joe. (down 4.8% vs. 2011-Q2 average)
Q3: Impact dipped slightly to a 1.07 rating for the second-half of Crimson-Joe, one commercial, and Austin Aries having an exchange with Zema Ion. (down 8.3% vs. 2011-Q3 average)
Q4: Half-an-hour removed from the peak rating, Impact hit a show-low 0.98 rating for a segment that included one commercial break, Kurt Angle backstage, and the first-half of Mickie James vs. Gail Kim in the ring. (down 12.9% vs. 2011-Q4 average)
Second Hour Break Down
Q5: Impact stayed the same with a 0.99 rating for the second-half of James-Kim, one commercial break, and the second-half of Mr. Anderson vs. Daniels. (down 19.6% vs. 2011-Q5 average)
Q6: Impact reached its second hour high with a 1.06 rating for the second-half of Anderson-Daniels, one commercial, and the Kurt Angle vs. Garett Bischoff five-minute challenge. (down 8.6% vs. 2011-Q6 average)
Q7: Impact returned to a weak 1.00 rating for Gunner vs. James Storm, but the quarter-hour was dragged down by two full commercial breaks. (down 12.3% vs. 2011-Q7 average)
Q8: Impact increased to a 1.04 rating for the show-closing contract signing between Sting and Robert Roode to hype the PPV.
Impact was able to reverse the recent trend of Q8 being the lowest-rated segment of the show, but the rating was still the lowest of the year outside of the previous two weeks during the current downturn. (down 11.7% vs. 2011-Q8 average)
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