By James Caldwell, Torch assistant editor

TNA Impact on July 15 scored a 1.09 rating off a first hour 1.06 rating and second hour 1.11 rating.

Looking at the quarter-hour numbers, the show peaked with a 1.16 rating in Q5 to start the second hour. The show's low point was a 0.96 in Q1 to start the show.

The much-talked-about ECW Invasion angle scored a 1.09 rating in Q8, which was right at the show's average. The second hour scored higher ratings in Q5 and Q6.

The following is a segment-by-segment break down of the first and second hour's quarter-ratings.

First Hour

Impact opened with a show-low 0.94 quarter-hour rating for Abyss's opening promo and the announcement of the new Top 10 Rankings.

The show increased to a 1.04 rating in Q2 for the Taylor Wilde vs. Sarita street fight and the X Division match between Doug Williams and Brian Kendrick.

The quarter-hour was still below the show's average of 1.09 as the audience seemed to be slow joining Impact at the start of the show.

The first hour then peaked in Q3 with a 1.14 rating for Jeff Jarrett and Kevin Nash's promo exchange, followed by the Samoa Joe vs. Rob Terry vs. Desmond Wolfe three-way match. Q3 scored the second-highest quarter-hour rating of the entire show.

The first hour ended with a slight drop to a 1.11 rating in Q4 for the end of Joe-Terry-Wolfe, Ric Flair backstage with a promo, and the beginning of the Motor City Machineguns vs. Beer Money match.

Second Hour

The second hour started with a 1.16 rating in Q5, which was the peak rating of the show. The segment included the end of the Guns vs. Beer Money match, which is proving to be a ratings draw. Q5 also included the Matt Morgan vs. "The Pope" D'Angelo Dinero match.

After Impact peaked in Q5, the show dropped off just slightly to a 1.12 rating in Q6 for the post-match angle with Morgan, Pope, and Mr. Anderson. Also included in Q6 was a Beautiful People talking segment that went on for a while.

The seventh quarter-hour dropped a little more to a 1.08 rating for the end of the Beautiful People's talking segment and the Jeff Hardy vs. Jay Lethal main event. It was the lowest-rated segment of the second hour.

TNA continuing to give away PPV-caliber matches on free TV without setting up the matches ahead of time with proper build-up is not proving to be a ratings draw.

The show then closed with a 1.09 rating in Q8. The segment started with a Ric Flair promo, then continued with Abyss's run-in, then Abyss and RVD talking, then the much-talked-about ECW Invasion angle. It added up to only a slight increase compared to Q7. Also, it was below the quarter-hour ratings for Q5 and Q6.

Caldwell's Analysis: TNA presented the ECW Invasion angle as just another segment on the show and it followed three other elements in that final quarter-hour. Also, casual viewers had no idea the big angle of the show was coming since TNA was simply promoting a Ric Flair announcement for the final segment of the show. It doesn't seem like TNA maximized an opportunity to hook viewers for next week to see the follow-up on an ECW angle that, at the same time, might seem dated by ten years to some viewers.

We suggest these recent related articles...

TV RATINGS: TNA Impact & ROH TV viewership - Week 19 on Dest. America - Impact surges post-BFG, ROH draws big audience

TV WRESTLING VIEWERSHIP - Week of Sept. 28: Full Break Down of last week's Pro Wrestling TV with DVR viewing

TNA NEWS: TNA announces TV tapings on January U.K. Tour