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TNA News: TNA president Dixie Carter does not like the current PPV format

Aug 31, 2009 - 2:15:40 AM
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By James Caldwell, Torch assistant editor

TNA president Dixie Carter says she is not a fan of the current once-a-month PPV format and she would like to see the formula shaken up.

"I'm not a big fan of monthly PPVs, quite honestly, but you have contracts that keep you held in and bound at times," Carter told John Pollock of Live Audio Wrestling on Sunday night. "We're definitely talking about trying to shake things up and do things differently in the future."

Carter's statement was in response to Pollock's question about whether TNA will focus on six big PPV events in the future rather than 12 per year that tends to water down the product.

Carter stressed the company will be addressing many of the elements of the product that have become stagnant or too formula.

"I work very, very closely (creatively). I'm not going to profess to be a wrestling writer. I am good at challenging people. It's not just ratings, but other things as well," Carter said. "We've made a lot of changes internally to present the product more real and focusing on these young guys."

Carter was also asked what area of their business TNA needs to address the most. She said top on the list is adding more TNA programming to compete against WWE in the U.S. market.

Caldwell's Analysis: They've needed to drop the every-month PPV formula for some time. TNA has not shown discipline over the past four years (since the end of the Holy Trinity of X with Samoa Joe, Daniels, and A.J. Styles) to book month-to-month PPVs consistently. The PPVs have seemingly become inconveniences that interfere with the TV storylines. TNA could drop six PPVs per year, make the remaining six PPVs mean a thousand times more, book storylines with longer story arcs that will get people excited to spend money on a blow-off match, and probably double their yearly buys even though they would be cutting the number of PPV offerings in half. If 12 PPVs aren't quality events, the volume won't be anywhere near what six very high quality events would translate to financially. Good to hear that Carter recognizes the issue at hand (not necessarily the root of the problem, but that there is a problem) and hopefully will address it down the line.

Link: Listen to Dixie Carter's complete interview on Sunday's edition of Live Audio Wrestling radio.


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