PWTorch reader Brandon Lee sent in the following notes from GeekWeek's presentation at the Comic-Con convention involving Paul Heyman.

I was at the Top Cow presentation at Comic-Con on Saturday where Paul Heyman announced his new project with former New Line Cinema executive Jeff Katz, who used to work for WCW in the late 1990s.

Heyman, TNA wrestler Samoa Joe, former WWE wrestler Shane "Hurricane" Helms, Katz, and several others were on a panel to announce the project. When Katz started to hype the announcement, Heyman became sarcastic and said, "Oh yeah, it'll redefine the industry, biggest announcement ever, no one will ever be the same, it's so huge we can't contain it, we're going to make the announcement on a pay-per-view."

Katz then brought up Heyman, who joked about the people who preceded them since they would curse, and then apologize. Heyman said, "This is a pretty cool f'n idea, and if I offended anyone with my language, I don't apologize for it." That got a lot of laughs.

The project is based on the social networking applications "Mafia Wars" and "Farmville," which are popular on Facebook and other social networking sites. Heyman described the project containing "all fighting and fight-entertainment forms - from MMA to wrestling to boxing." He gave a bunch of "what if" scenarios of UFC fighters against pro wrestlers or big-time boxers against wrestlers or MMA fighters.

Heyman said the project is scheduled to launch in fourth quarter 2010. Katz said he originally wanted to do a wrestling-only game, but Heyman said he wanted it to be bigger, better, and stronger. That may have been a tribute to Chris Bell, who was there talking with Heyman, Samoa Joe, and Helms. Bell was the writer and director of the documentary, "Bigger, Stronger, Faster."

In the hallway outside of the room, the wrestling panelists were very accommodating with autographs and posing with fans. Katz said he has been trying to get this going for almost two years. Samoa Joe was joking with a lot of fans about his kidnapping and re-appearance in TNA.

Heyman said he was "lost as hell" at Comic-Con and "woefully ill-informed on the entire culture," but that he was getting a first class education on the entire Comic-Con life from Helms.

Katz kept stressing that a gaming App would debut on his website, www.geekweek.com, by the end of the year. The footage from the Wowio Yacht on Friday is worth viewing on the website.

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