1/14 Smackdown Ratings with DVR Update

Week 2 of WWE Smackdown on USA Network did not maintain the good start to a new era, as the show declined double-digit percentages.

WWE Smackdown Ratings Tracking

– January 14 (Week 2): Smackdown scored a 1.68 rating, down 13 percent from last week’s introductory 1.93 rating on USA Network.

– Smackdown drew 2.332 million first-run viewers, down 425,000 viewers (15.4 percent) from Week 1’s first-run audience.

DVR UPDATE: Smackdown added 213,000 DVR viewers to bring the total audience to 2.545 million viewers.

This was down about 400,000 viewers from Week 1’s total audience. So, there was not a significant bump from DVR viewership to make up for the soft first-run viewership.

Key Demographics

Smackdown declined across the board in the key demographics.

• Adults 18-49 was down to a 0.70 rating from a 0.85 last week. DVR Update: A18-49 registered a 0.78 rating, which was still down significantly from a 0.92 DVR rating last week.
• Males 18-34 was down to a 0.80 rating from a 0.96 last week.
• Males 18-49 was down to a 0.87 rating from a 1.01 rating last week. DVR Update: M18-49 registered the biggest demo bump of the week to a 0.98 rating, which was still down from a 1.12 DVR rating last week.

Caldwell’s Analysis: The show was right back where Smackdown was on Syfy. Last week was a good start, but WWE is going to have to work extra hard to make Smackdown stand out when they already have three hours of programming they’re struggling to get through on Monday nights.