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Raw vs. SD Week 7 Live & DVR Viewership – Labor Day Raw widens gap after Smackdown tumbles

September 13, 2016

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Accounting for DVR viewing, Week 7 of the Raw vs. Smackdown battle went heavily in Raw’s favor.

Raw tumbled on Labor Day, but Smackdown fell even more the day after Labor Day.

The trend continues that if Raw is up, Smackdown follows suit. But, if Raw is down, then Smackdown is also down.

In this case, Raw’s total audience topped Smackdown’s total audience by nearly 700,000 viewers, up from about 600,000 last week.

Raw vs. Smackdown Final Viewership Tally – Week 7
September 5 Raw vs. September 6 Smackdown

Individual Hours

– First Hour Raw:

  • 3.350 million live viewers (- vs. last week)
  • 338,000 DVR viewers added (+ vs. last week)
  • 3.688 million total viewers (even; #1 this week)

– Second Hour Raw:

  • 3.066 million live viewers (-)
  • 352,000 DVR viewers added (+)
  • 3.418 million total viewers (#2)

– Third Hour Raw:

  • 2.792 million live viewers (-)
  • 406,000 DVR viewers added (+)
  • 3.198 million total viewers (#3)

The live airing of the third hour fell so much that even one of the biggest DVR audiences of the year could not close the gap on the second hour.

– RAW AVERAGE SHOW:

  • 3.069 million avg. live viewers (+)
  • 365,333 avg. DVR viewers added (-)
  • 3.434 million avg. total viewers (-8.4% vs. LW)

– Smackdown Live:

  • 2.454 million live viewers (-)
  • 312,000 DVR viewers added (-)
  • 2.766 million total viewers (-12.3% vs. LW)

***

Margin of Raw Victory

  • Week 1 – 609,000 viewers (Raw 1-0)
  • Week 2 – 705,000 viewers (Raw 2-0)
  • Week 3 – 399,000 viewers (Raw 3-0)
  • Week 4 – 498,333 viewers (Raw 4-0)
  • Week 5 – 567,333 viewers (Raw 5-0)
  • Week 6 – 598,667 viewers (Raw 6-0)
  • Week 7 – 668,667 viewers (Raw 7-0)

WWE Raw vs. Smackdown - TV Ratings & Viewership

WEEK/
RESULT		DATETV
RATING		AVG.
VIEWERS		AVG. DVR
ADDED		AVG. TOTAL
AUDIENCE
RAW (1-0)
SD		7/25/16
7/26/16		2.36
1.92		3,338,667
2,743,000		306,000
293,000		3,664,667
3,036,000
RAW +608,667
RAW (2-0)
SD		8/1/16
8/2/16		2.30
1.86		3,314,333
2,681,000		346,667
275,000		3,661,000
2,956,000
RAW +705,000
RAW (3-0)
SD		8/8/16
8/9/16		2.05
1.69		2,911,000
2,455,000		278,667
336,000		3,189,667
2,791,000
RAW +398,667
RAW (4-0)
SD		8/15/16
8/16/16		2.12
1.72		2,915,333
2,471,000		319,000
265,000		3,234,333
2,736,000
RAW +498,333
RAW (5-0)
SD		8/22/16
8/23/16		2.34
1.92		3,315,000
2,714,000		305,333
339,000		3,620,333
3,053,000
RAW +567,333
RAW (6-0)
SD		8/29/16
8/30/16		2.38
1.95		3,413,000
2,835,000		338,667
312,000		3,751,667
3,153,000
RAW +598,667
RAW (7-0)
SD		9/5/16
9/6/16		2.11
1.76		3,069,333
2,454,000		365,333
312,000		3,434,667
2,766,000
RAW +668,667
RAW (8-0)
SD		9/12/16
9/13/16		1.88
1.86		2,690,000
2,658,000		356,333
336,000		3,046,333
2,994,000
RAW +52,333
RAW (9-0)
SD		9/19/16
9/20/16		1.97
1.70		2,684,333
2,292,000		356,000
299,000		3,040,333
2,591,000
RAW +449,333

WWE Raw Viewership - Brand Split Era (July 25, 2016 Onward)

WEEK
DATE		TV
RTNG		FIRST
HOUR
VIEWERS		SECOND
HOUR
VIEWERS		THIRD
HOUR
VIEWERS		TOTAL
AVG.
VIEWERS
1- 7/252.363,412,000
292,000 DVR
3,704,000		3,350,000
298,000 DVR
3,648,000		3,254,000
328,000 DVR
3,582,000		3,338,667
306,000 DVR
3,664,667
2- 8/12.303,463,000
329,000 DVR
3,792,000 (+)		3,339,000
349,000 DVR
3,748,000 (+)		3,081,000
362,000 DVR
3,443,000 (-)		3,314,333
346,667 DVR
3,661,000
(+0.4%)
3 - 8/82.052,950,000
251,000 DVR
3,201,000 (-)		2,974,000
250,000 DVR
3,224,000 (-)		2,809,000
335,000 DVR
3,144,000 (-)		2,911,000
278,667 DVR
3,198,667
(-12.9%)
4 - 8/152.122,879,000
290,000 DVR
3,169,000 (-)		3,083,000
331,000 DVR
3,414,000 (+)		2,784,000
336,000 DVR
3,120,000 (-)		2,915,333
319,000 DVR
3,234,333
(+1.4%)
5 - 8/22
Post-SSlam		2.343,426,000
267,000 DVR
3,729,000 (+)		3,370,000
293,000
3,663,000 (+)		3,113,000
356,000
3,469,000 (+)		3,315,000
305,333 DVR
3,620,333
(+11.9%)
6 - 8/29
Universal
Title		2.383,392,000
306,000 DVR
3,698,000 (-)		3,438,000
311,000 DVR
3,749,000 (+)		3,409,000
399,000 DVR
3,808,000 (+)		3,413,000
338,667 DVR
3,751,667
(+3.6%)
7 - 9/5
Labor
Day		2.113,350,000
338,000 DVR
3,688,000 (e)		3,066,000
352,000 DVR
3,418,000 (-)		2,792,000
406,000 DVR
3,198,000 (-)		3,069,333
365,333 DVR
3,434,667
(-8.4%)
8 - 9/121.882,833,000
333,000 DVR
3,166,000		2,717,000
370,000 DVR
3,087,000		2,520,000
366,000 DVR
2,886,000		2,690,000
356,333 DVR
3,046,333
(-11.3%)
9 - 9/191.972,734,000
321,000 DVR
3,055,000		2,686,000
351,000
3,037,000		2,633,000
396,000
3,029,000		2,684,333
356,000
3,040,333
(-0.2%; even)

WWE Smackdown Viewership - Brand Split Era (July 26, 2016 Onward)

WEEK
DATE		TV
RATING		LIVE
VIEWERS		DVR
ADDED		TOTAL
AUDIENCE
1 - 7/261.922,743,000293,0003,036,000
2 - 8/21.862,681,000 (-)275,000 (-)2,956,000
(-2.6%)
3 - 8/91.692,455,000 (-)336,000 (+)
(#2 - 2016)		2,791,000
(-5.6%)
4 - 8/161.722,471,000 (+)265,000 (-)2,736,000
(-2.0%)
5 - 8/23
Post-SSlam		1.922,714,000 (+)339,000 (+)3,053,000
(+11.6%)
6 - 8/301.95
(High)		2,835,000 (+)318,000 (-)3,153,000
(+3.3%) Peak
7 - 9/6
L. Day Week		1.762,454,000 (-)312,000 (-)2,766,000
(-12.3%)
8 - 9/13
Post-PPV
1.862,658,000 (+)336,000 (+)2,994,000
(+8.2%)
9 - 9/201.702,292,000 (-)299,000 (-)2,591,000
(-13.5%)

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