SPOTLIGHTED PODCAST ALERT (YOUR ARTICLE BEGINS A FEW INCHES DOWN)...
Accounting for DVR viewing, Week 5 of the Raw vs. Smackdown battle went heavily in Raw’s favor.
Smackdown had a nice DVR bump to produce the biggest total audience since the brand split.
Smackdown totaled 3.053 million viewers, topping 3.036 million total viewers for the first Smackdown after the Draft.
However, Raw’s real-time viewership on Monday night after Summerslam was too big of a margin for Smackdown to overcome.
Raw generated fewer DVR viewers than pre-Summerslam, but most of Raw’s viewers were concentrated in the live viewing window.
Raw vs. Smackdown Final Viewership Tally – Week 5
August 22 Raw vs. August 23 Smackdown
Individual Hours
– First Hour Raw:
- 3.462 million live viewers
- 267,000 DVR viewers added (-)
- 3.729 million total viewers (#1)
– Second Hour Raw:
- 3.370 million live viewers
- 293,000 DVR viewers added (-)
- 3.663 million total viewers (#2)
– Third Hour Raw:
- 3.113 million live viewers
- 356,000 DVR viewers added (+)
- 3.469 million total viewers (#3)
– RAW AVERAGE SHOW:
- 3.315 million avg. live viewers (+)
- 305,333 avg. DVR viewers added (-)
- 3.620 million avg. total viewers (+11.9% vs. LW)
– Smackdown Live:
- 2.714 million live viewers (+)
- 339,000 DVR viewers added (+)
- 3.053 million total viewers (+11.6% vs. LW)
***
Margin of Raw Victory
- Week 1 – 609,000 viewers (Raw 1-0)
- Week 2 – 705,000 viewers (Raw 2-0)
- Week 3 – 399,000 viewers (Raw 3-0)
- Week 4 – 498,333 viewers (Raw 4-0)
- Week 5 – 567,333 viewers (Raw 5-0)
WWE Raw vs. Smackdown - TV Ratings & Viewership
| WEEK/ RESULT | DATE | TV RATING | AVG. VIEWERS | AVG. DVR ADDED | AVG. TOTAL AUDIENCE |
|---|---|---|---|---|---|
| RAW (1-0) SD | 7/25/16 7/26/16 | 2.36 1.92 | 3,338,667 2,743,000 | 306,000 293,000 | 3,664,667 3,036,000 RAW +608,667 |
| RAW (2-0) SD | 8/1/16 8/2/16 | 2.30 1.86 | 3,314,333 2,681,000 | 346,667 275,000 | 3,661,000 2,956,000 RAW +705,000 |
| RAW (3-0) SD | 8/8/16 8/9/16 | 2.05 1.69 | 2,911,000 2,455,000 | 278,667 336,000 | 3,189,667 2,791,000 RAW +398,667 |
| RAW (4-0) SD | 8/15/16 8/16/16 | 2.12 1.72 | 2,915,333 2,471,000 | 319,000 265,000 | 3,234,333 2,736,000 RAW +498,333 |
| RAW (5-0) SD | 8/22/16 8/23/16 | 2.34 1.92 | 3,315,000 2,714,000 | 305,333 339,000 | 3,620,333 3,053,000 RAW +567,333 |
| RAW (6-0) SD | 8/29/16 8/30/16 | 2.38 1.95 | 3,413,000 2,835,000 | 338,667 312,000 | 3,751,667 3,153,000 RAW +598,667 |
| RAW (7-0) SD | 9/5/16 9/6/16 | 2.11 1.76 | 3,069,333 2,454,000 | 365,333 312,000 | 3,434,667 2,766,000 RAW +668,667 |
| RAW (8-0) SD | 9/12/16 9/13/16 | 1.88 1.86 | 2,690,000 2,658,000 | 356,333 336,000 | 3,046,333 2,994,000 RAW +52,333 |
| RAW (9-0) SD | 9/19/16 9/20/16 | 1.97 1.70 | 2,684,333 2,292,000 | 356,000 299,000 | 3,040,333 2,591,000 RAW +449,333 |
WWE Raw Viewership - Brand Split Era (July 25, 2016 Onward)
| WEEK DATE | TV RTNG | FIRST HOUR VIEWERS | SECOND HOUR VIEWERS | THIRD HOUR VIEWERS | TOTAL AVG. VIEWERS |
|---|---|---|---|---|---|
| 1- 7/25 | 2.36 | 3,412,000 292,000 DVR 3,704,000 | 3,350,000 298,000 DVR 3,648,000 | 3,254,000 328,000 DVR 3,582,000 | 3,338,667 306,000 DVR 3,664,667 |
| 2- 8/1 | 2.30 | 3,463,000 329,000 DVR 3,792,000 (+) | 3,339,000 349,000 DVR 3,748,000 (+) | 3,081,000 362,000 DVR 3,443,000 (-) | 3,314,333 346,667 DVR 3,661,000 (+0.4%) |
| 3 - 8/8 | 2.05 | 2,950,000 251,000 DVR 3,201,000 (-) | 2,974,000 250,000 DVR 3,224,000 (-) | 2,809,000 335,000 DVR 3,144,000 (-) | 2,911,000 278,667 DVR 3,198,667 (-12.9%) |
| 4 - 8/15 | 2.12 | 2,879,000 290,000 DVR 3,169,000 (-) | 3,083,000 331,000 DVR 3,414,000 (+) | 2,784,000 336,000 DVR 3,120,000 (-) | 2,915,333 319,000 DVR 3,234,333 (+1.4%) |
| 5 - 8/22 Post-SSlam | 2.34 | 3,426,000 267,000 DVR 3,729,000 (+) | 3,370,000 293,000 3,663,000 (+) | 3,113,000 356,000 3,469,000 (+) | 3,315,000 305,333 DVR 3,620,333 (+11.9%) |
| 6 - 8/29 Universal Title | 2.38 | 3,392,000 306,000 DVR 3,698,000 (-) | 3,438,000 311,000 DVR 3,749,000 (+) | 3,409,000 399,000 DVR 3,808,000 (+) | 3,413,000 338,667 DVR 3,751,667 (+3.6%) |
| 7 - 9/5 Labor Day | 2.11 | 3,350,000 338,000 DVR 3,688,000 (e) | 3,066,000 352,000 DVR 3,418,000 (-) | 2,792,000 406,000 DVR 3,198,000 (-) | 3,069,333 365,333 DVR 3,434,667 (-8.4%) |
| 8 - 9/12 | 1.88 | 2,833,000 333,000 DVR 3,166,000 | 2,717,000 370,000 DVR 3,087,000 | 2,520,000 366,000 DVR 2,886,000 | 2,690,000 356,333 DVR 3,046,333 (-11.3%) |
| 9 - 9/19 | 1.97 | 2,734,000 321,000 DVR 3,055,000 | 2,686,000 351,000 3,037,000 | 2,633,000 396,000 3,029,000 | 2,684,333 356,000 3,040,333 (-0.2%; even) |
WWE Smackdown Viewership - Brand Split Era (July 26, 2016 Onward)
| WEEK DATE | TV RATING | LIVE VIEWERS | DVR ADDED | TOTAL AUDIENCE |
|---|---|---|---|---|
| 1 - 7/26 | 1.92 | 2,743,000 | 293,000 | 3,036,000 |
| 2 - 8/2 | 1.86 | 2,681,000 (-) | 275,000 (-) | 2,956,000 (-2.6%) |
| 3 - 8/9 | 1.69 | 2,455,000 (-) | 336,000 (+) (#2 - 2016) | 2,791,000 (-5.6%) |
| 4 - 8/16 | 1.72 | 2,471,000 (+) | 265,000 (-) | 2,736,000 (-2.0%) |
| 5 - 8/23 Post-SSlam | 1.92 | 2,714,000 (+) | 339,000 (+) | 3,053,000 (+11.6%) |
| 6 - 8/30 | 1.95 (High) | 2,835,000 (+) | 318,000 (-) | 3,153,000 (+3.3%) Peak |
| 7 - 9/6 L. Day Week | 1.76 | 2,454,000 (-) | 312,000 (-) | 2,766,000 (-12.3%) |
| 8 - 9/13 Post-PPV | 1.86 | 2,658,000 (+) | 336,000 (+) | 2,994,000 (+8.2%) |
| 9 - 9/20 | 1.70 | 2,292,000 (-) | 299,000 (-) | 2,591,000 (-13.5%) |
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