7/11 Raw Social Media – Twitter TV Ratings not impressive

WWE Raw Social Media Tracking

July 11: Monday’s Raw fell to the #3 ranking among series & specials on Monday night for the first time in three months.

Raw trailed a VH1 special, “VH1 Hip Hop Honors: All Hail the Queens,” and an episode of “Love & Hip Hop: Atlanta” on VH1.

If compared to one-off sports programming, Raw would have ranked #2 behind the annual MLB Home Run Derby on ESPN.

– The numbers are Raw generated 144,000 tweets from 32,000 unique authors.

Nielsen’s Twitter TV Ratings were skewed last week, with an unusual spike in uniques, so there is not an accurate comparison to the Fourth of July social media activity.

Looking back to two weeks ago, the numbers are very similar to the June 27 episode.

• June 27: 146,000 tweets and 35,000 uniques
• July 11: 144,000 tweets and 32,000 uniques

Despite the return of Vince McMahon to WWE TV, there was not a surge in social media activity.