3/14 Raw TV Ratings – Full House Raw produces drop & increase

If there ever was a mixed bag one-week Raw audience, it was Monday’s Raw with a full house roster of The Undertaker, Brock Lesnar, and Shane McMahon advertised for the same show. The Raw TV rating fell from last week, but third hour viewership increased from the second hour. Overall, though, Raw is stumbling into WrestleMania with a soft “Road to WrestleMania” season.

WWE Raw TV Ratings Tracking

March 14: Raw scored a 2.51 rating, down from a 2.59 rating last week. The ratings have dropped precipitously since Shane McMahon’s return on the post-Fast Lane episode.

• Feb. 22: 2.73 rating
• Feb. 29: 2.63 rating
• Mar. 7: 2.59 rating
• Mar. 14: 2.51 rating

– Raw’s three hours averaged 3.457 million viewers, down three percent (about 90,000 viewers) from last week’s show.

The bright spot was the third hour increased from the second hour for only the second time this year.

• First Hour: 3.471 million viewers (down about 300,000 viewers from last week)
• Second Hour: 3.392 million viewers (down about 220,000 viewers from last week)
• Third Hour: 3.510 million viewers (up about 230,000 viewers from last week)

The combination of (a) soft viewership during the first two hours and (b) Triple H vs. Dolph Ziggler and a show-closing Undertaker-McMahon Family angle in the third hour seemed to help reverse the trend of third hour declines.

– DEMOGRAPHICS: Raw was essentially even with last week’s show in the key demos.

Adults 18-49 was up very slightly, males 18-49 was down very slightly, and males 18-34 was essentially even. M18-34 has drawn virtually the same rating three weeks in a row.

– One year ago this week, Raw scored a 2.73 rating and averaged 3.915 million viewers. It was the lowest-rated Raw of WM31 Season, which is two-tenths of a rating higher than this week’s Raw.