SPOTLIGHTED PODCAST ALERT (YOUR ARTICLE BEGINS A FEW INCHES DOWN)...
TNA Impact viewership fell off for the second consecutive week on Pop TV. Depending on how closely wrestling fans are paying attention to the 2016 Election Season, primary results from New Hampshire may have affected viewership.
TNA Impact TV Viewership Tracking
– February 9: Impact drew 388,000 combined viewers, down five percent from 407,000 combined viewers last week.
Impact’s early run on Pop peaked with 443k viewers the previous two weeks.
– Impact drew 276,000 viewers for the 9:00 p.m. original airing, down from 295k last week. The replay then drew 112,000 viewers, the same as last week.
An interesting stat is that of the 276,000 live+same day viewers, 243,000 viewers (88 percent) watched live. It captures wrestling being a live viewing experience for the vast majority of viewers.
– DEMOGRAPHICS: Impact’s median age was 55.2 years-old, the oldest audience through six weeks on Pop.
The break down was 71 percent males 18-49 and 29 percent females 18-49, a reversal of the usual Pop TV programming.
Impact Through Six Weeks
– Jan. 5: 345,000 first-run & replay viewers
– Jan. 12: 365,000 first-run & replay viewers (climb)
– Jan. 19: 443,000 first-run & replay viewers (peak)
– Jan. 26: 442,000 first-run & replay viewers (peak maintained)
– Feb. 2: 407,000 first-run & replay viewers (dip)
– Feb. 9: 388,000 first-run & replay viewers (dip)
Still pretty good. Impact is still producing the better wrestling show. Once word of mouth gets going, the ratings will go up again.
Not bad. The primary hurt it, though. But it should improve again.