AEW makes official announcement today of recent COO hire, a former WWE live events regional director

By Wade Keller, PWTorch editor


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AEW today made official its hiring of a new COO, Kosha Irby, who most recently served as COO at Clemson University’s athletic department, but also worked for WWE as Regional Director of Live Events.

Tony Khan said in a company press release today that he will “oversee all strategic planning and execution of Live Events, Marketing, Finance, Human Resources, Licensing, Consumer Products and other major lines of business for the company.”

The full press release is included below…


AEW Names Kosha Irby Chief Operating Officer — Irby to Oversee Key Infrastructure Enhancements Across Multiple Lines of AEW’s Business

March 26, 2024 – AEW CEO Tony Khan today announced that Kosha Irby has officially joined All Elite Wrestling as Chief Operating Officer.

Irby will oversee all strategic planning and execution of Live Events, Marketing, Finance, Human Resources, Licensing, Consumer Products and other major lines of business for the company. He joins AEW from Clemson University, where he served as Chief Marketing Officer within the athletic department and has previously held positions with the Memphis Express of the Alliance of American Football as Chief Marketing Officer, Professional Bull Riders (PBR) as President, and WWE as Regional Director of Live Events.

“Kosha brings decades of experience within the sports, entertainment and wrestling industries alongside an incredible work ethic and passion for our brand,” said Khan. “As Chief Operating Officer, he will be a phenomenal asset to AEW as we enter the next phase of the company’s ongoing business development and expansion.”

ABOUT AEW

Founded by CEO, GM and Head of Creative Tony Khan in 2019, AEW is a red-hot professional wrestling promotion featuring a world-class roster that is injecting new spirit, freshness, and energy into the industry. “AEW: Dynamite” airs every Wednesday from 8-10 p.m. ET on TBS, “AEW: Rampage” airs every Friday from 10-11 p.m. ET on TNT, and “AEW: Collision” airs every Saturday from 8-10 p.m. ET on TNT.

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