SPOTLIGHTED PODCAST ALERT (YOUR ARTICLE BEGINS A FEW INCHES DOWN)...
WWE has announced a new broadcast partnership with The MBC Group. MBC Group’s Shahid streaming service will serve as the home for WWE content in the Kingdom of Saudi Arabia and the rest of the MENA region. The partnership will begin with WrestleMania 38 on April 1 and April 2 and will include all future premium live events in the future. Raw and Smackdown will stream live each week and the company’s vast library will be available on-demand as well.
“MBC GROUP is a market leader in the region and a great partner for WWE,” said WWE President Nick Khan. “By delivering our premium live events including WrestleMania and SummerSlam, our weekly programming including Raw and SmackDown, as well as WWE’s massive library, we believe we will expand our reach throughout the Middle East and North Africa.”
Natasha Hemingway, Chief Commercial and Marketing Officer at Shahid, added: “It’s no secret that WWE is massively popular in Saudi Arabia and the rest of the MENA region. This new partnership is sure to be incredibly exciting for fans, and with more and more live sporting events – including WWE – coming to the Kingdom, we cannot wait to see where this partnership takes us. We’re delighted that Shahid will be the home of WWE!”
The MBC Group is the largest and leading media company in the MENA region. The group includes 17 television channels. Shahid is the leading Arabic streaming platform in the world.
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