SPOTLIGHTED PODCAST ALERT (YOUR ARTICLE BEGINS A FEW INCHES DOWN)...
Last Wednesday, NXT came out ahead of AEW once again in total viewership and overall rating, but AEW edged out NXT in the key adult demographics.
NXT drew 810,000 viewers and a 0.61 rating while AEW drew 663,000 and a 0.51 rating. It’s the second week in a row NXT beat AEW in total viewership and overall rating.
In the coveted and closely tracked 18-49 demographic, AEW drew a 0.26 rating compared to NXT’s 0.24. That sliver of a lead is a stark contrast to the 0.45 to 0.21 lead back on Oct. 23 and the 0.55 to 0.25 lead on Nov. 13. In the male 18-49 demo, AEW edged NXT by a 0.33 to 0.31 margin.
In the male 18-34 demo, AEW drew a 0.20 rating compared to NXT’s 0.16 rating. That 0.04 lead is below the 0.08 lead the prior week and the more than two-to-one difference two weeks earlier and four-to-one difference on Oct. 23.
The ratings might be an outlier due to the shows airing on the eve of Thanksgiving in the United States, plus NXT had momentum coming off of a “win” at Survivor Series and cross-promotion with Raw and Smackdown. AEW built the show around Chris Jericho defending the AEW Title against Scorpio Sky.
In head-to-head weeks dating back to Oct. 2, NXT has averaged 769,000 viewers and AEW has averaged 995,000 viewers. Six out of eight weeks, AEW has dropped in total viewership compared to the prior week.
AEW keeps losing viewers. For some reason Keller feels obligated to spin this loss by mentioning demographics and the fact it was the night before Thanksgiving, but the overall trend is clear and has been clear for quite some time.
NXT isn’t bad. I watch it on DVR. AEW is the best show on Wednesday night though.
No it’s clearly not.