Impact Viewership: Big surge this week, six of last seven weeks above 300,000, key metrics to put it in perspective

Thursday night’s episode of Impact Wrestling on Pop TV drew 381,000 viewers, the second highest viewership in over a year. Other than two weeks ago when Impact drew 399,000, the only other time Impact has drawn over 375,000 was Sept. 22, 2016 before the stretch late in 2016 when “best of” shows led to a dropoff in viewership in November and December that Impact’s new ownership and creative regimes have been trying to rebuild ever since.

Six of the last seven weeks have tallied over 300,000 viewers, with a blip last week of 294,000, a sharp dropoff from the 399,000 the week before. The March average viewership was 360,000, and so far in April its 337,500. Impact did average over 300,000 viewers last June and July before dropping below 300,000 every month thereafter until last month. So there’s some indication that the new creative direction and new mix of talent is giving Impact momentum with increased viewership.

The average viewership so far this year is 321,800. The average last year through this week was 296,200.