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WWE announced Monday a new TV deal with 7Sports in Germany to air both Raw and Smackdown on the same channel, ProSieben MAXX.
The agreement kicks in around next year’s WrestleMania in April 2017.
WWE says this is the first time both Raw and Smackdown will be distributed on a free-to-air channel in Germany.
Smackdown has aired on ProSieben MAXX since April 2014. Raw will soon join the package to position the channel as the home of WWE programming in Germany.
“We are proud that we were able to secure this deal for ProSieben MAXX,” said Zeljko Karajica, CEO, 7Sports. “This gives us the opportunity to extend our WWE coverage and make sports entertainment even more popular in Germany.”
“Sports entertainment programming is in great demand with our viewers, and we are thrilled to announce that as of 2017, ProSieben MAXX will be Germany’s number one TV channel for WWE programs,” said René Carl, Managing Director, ProSieben MAXX.
“ProSieben MAXX shares our vision and passion for engaging and entertaining WWE fans,” said Ed Wells, WWE Executive Vice President, International. “This partnership creates one primary destination in ProSieben MAXX for fans to enjoy our unique blend of action-packed, family entertainment.”
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