Raw vs. SD Week 7 Live & DVR Viewership – Labor Day Raw widens gap after Smackdown tumbles

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Accounting for DVR viewing, Week 7 of the Raw vs. Smackdown battle went heavily in Raw’s favor.

Raw tumbled on Labor Day, but Smackdown fell even more the day after Labor Day.

The trend continues that if Raw is up, Smackdown follows suit. But, if Raw is down, then Smackdown is also down.

In this case, Raw’s total audience topped Smackdown’s total audience by nearly 700,000 viewers, up from about 600,000 last week.

Raw vs. Smackdown Final Viewership Tally – Week 7
September 5 Raw vs. September 6 Smackdown

Individual Hours

– First Hour Raw:

3.350 million live viewers (- vs. last week)
338,000 DVR viewers added (+ vs. last week)
3.688 million total viewers (even; #1 this week)

– Second Hour Raw:

3.066 million live viewers (-)
352,000 DVR viewers added (+)
3.418 million total viewers (#2)

– Third Hour Raw:

2.792 million live viewers (-)
406,000 DVR viewers added (+)
3.198 million total viewers (#3)

The live airing of the third hour fell so much that even one of the biggest DVR audiences of the year could not close the gap on the second hour.

– RAW AVERAGE SHOW:

3.069 million avg. live viewers (+)
365,333 avg. DVR viewers added (-)
3.434 million avg. total viewers (-8.4% vs. LW)

– Smackdown Live:

2.454 million live viewers (-)
312,000 DVR viewers added (-)
2.766 million total viewers (-12.3% vs. LW)

***

Margin of Raw Victory

Week 1 – 609,000 viewers (Raw 1-0)
Week 2 – 705,000 viewers (Raw 2-0)
Week 3 – 399,000 viewers (Raw 3-0)
Week 4 – 498,333 viewers (Raw 4-0)
Week 5 – 567,333 viewers (Raw 5-0)
Week 6 – 598,667 viewers (Raw 6-0)
Week 7 – 668,667 viewers (Raw 7-0)

WWE Raw vs. Smackdown - TV Ratings & Viewership

WEEK/ RESULT	DATE	TV RATING	AVG. VIEWERS	AVG. DVR ADDED	AVG. TOTAL AUDIENCE
RAW (1-0) SD	7/25/16 7/26/16	2.36 1.92	3,338,667 2,743,000	306,000 293,000	3,664,667 3,036,000 RAW +608,667
RAW (2-0) SD	8/1/16 8/2/16	2.30 1.86	3,314,333 2,681,000	346,667 275,000	3,661,000 2,956,000 RAW +705,000
RAW (3-0) SD	8/8/16 8/9/16	2.05 1.69	2,911,000 2,455,000	278,667 336,000	3,189,667 2,791,000 RAW +398,667
RAW (4-0) SD	8/15/16 8/16/16	2.12 1.72	2,915,333 2,471,000	319,000 265,000	3,234,333 2,736,000 RAW +498,333
RAW (5-0) SD	8/22/16 8/23/16	2.34 1.92	3,315,000 2,714,000	305,333 339,000	3,620,333 3,053,000 RAW +567,333
RAW (6-0) SD	8/29/16 8/30/16	2.38 1.95	3,413,000 2,835,000	338,667 312,000	3,751,667 3,153,000 RAW +598,667
RAW (7-0) SD	9/5/16 9/6/16	2.11 1.76	3,069,333 2,454,000	365,333 312,000	3,434,667 2,766,000 RAW +668,667
RAW (8-0) SD	9/12/16 9/13/16	1.88 1.86	2,690,000 2,658,000	356,333 336,000	3,046,333 2,994,000 RAW +52,333
RAW (9-0) SD	9/19/16 9/20/16	1.97 1.70	2,684,333 2,292,000	356,000 299,000	3,040,333 2,591,000 RAW +449,333

WWE Raw Viewership - Brand Split Era (July 25, 2016 Onward)

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WEEK DATE	TV RTNG	FIRST HOUR VIEWERS	SECOND HOUR VIEWERS	THIRD HOUR VIEWERS	TOTAL AVG. VIEWERS
1- 7/25	2.36	3,412,000 292,000 DVR 3,704,000	3,350,000 298,000 DVR 3,648,000	3,254,000 328,000 DVR 3,582,000	3,338,667 306,000 DVR 3,664,667
2- 8/1	2.30	3,463,000 329,000 DVR 3,792,000 (+)	3,339,000 349,000 DVR 3,748,000 (+)	3,081,000 362,000 DVR 3,443,000 (-)	3,314,333 346,667 DVR 3,661,000 (+0.4%)
3 - 8/8	2.05	2,950,000 251,000 DVR 3,201,000 (-)	2,974,000 250,000 DVR 3,224,000 (-)	2,809,000 335,000 DVR 3,144,000 (-)	2,911,000 278,667 DVR 3,198,667 (-12.9%)
4 - 8/15	2.12	2,879,000 290,000 DVR 3,169,000 (-)	3,083,000 331,000 DVR 3,414,000 (+)	2,784,000 336,000 DVR 3,120,000 (-)	2,915,333 319,000 DVR 3,234,333 (+1.4%)
5 - 8/22 Post-SSlam	2.34	3,426,000 267,000 DVR 3,729,000 (+)	3,370,000 293,000 3,663,000 (+)	3,113,000 356,000 3,469,000 (+)	3,315,000 305,333 DVR 3,620,333 (+11.9%)
6 - 8/29 Universal Title	2.38	3,392,000 306,000 DVR 3,698,000 (-)	3,438,000 311,000 DVR 3,749,000 (+)	3,409,000 399,000 DVR 3,808,000 (+)	3,413,000 338,667 DVR 3,751,667 (+3.6%)
7 - 9/5 Labor Day	2.11	3,350,000 338,000 DVR 3,688,000 (e)	3,066,000 352,000 DVR 3,418,000 (-)	2,792,000 406,000 DVR 3,198,000 (-)	3,069,333 365,333 DVR 3,434,667 (-8.4%)
8 - 9/12	1.88	2,833,000 333,000 DVR 3,166,000	2,717,000 370,000 DVR 3,087,000	2,520,000 366,000 DVR 2,886,000	2,690,000 356,333 DVR 3,046,333 (-11.3%)
9 - 9/19	1.97	2,734,000 321,000 DVR 3,055,000	2,686,000 351,000 3,037,000	2,633,000 396,000 3,029,000	2,684,333 356,000 3,040,333 (-0.2%; even)

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WWE Smackdown Viewership - Brand Split Era (July 26, 2016 Onward)

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WEEK DATE	TV RATING	LIVE VIEWERS	DVR ADDED	TOTAL AUDIENCE
1 - 7/26	1.92	2,743,000	293,000	3,036,000
2 - 8/2	1.86	2,681,000 (-)	275,000 (-)	2,956,000 (-2.6%)
3 - 8/9	1.69	2,455,000 (-)	336,000 (+) (#2 - 2016)	2,791,000 (-5.6%)
4 - 8/16	1.72	2,471,000 (+)	265,000 (-)	2,736,000 (-2.0%)
5 - 8/23 Post-SSlam	1.92	2,714,000 (+)	339,000 (+)	3,053,000 (+11.6%)
6 - 8/30	1.95 (High)	2,835,000 (+)	318,000 (-)	3,153,000 (+3.3%) Peak
7 - 9/6 L. Day Week	1.76	2,454,000 (-)	312,000 (-)	2,766,000 (-12.3%)
8 - 9/13 Post-PPV	1.86	2,658,000 (+)	336,000 (+)	2,994,000 (+8.2%)
9 - 9/20	1.70	2,292,000 (-)	299,000 (-)	2,591,000 (-13.5%)

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Raw vs. SD Week 7 Live & DVR Viewership – Labor Day Raw widens gap after Smackdown tumbles

WWE Raw vs. Smackdown - TV Ratings & Viewership

WWE Raw Viewership - Brand Split Era (July 25, 2016 Onward)

WWE Smackdown Viewership - Brand Split Era (July 26, 2016 Onward)

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WWE Raw vs. Smackdown - TV Ratings & Viewership

WWE Raw Viewership - Brand Split Era (July 25, 2016 Onward)

WWE Smackdown Viewership - Brand Split Era (July 26, 2016 Onward)

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