Week 3 – Raw vs. SD Live TV Viewership & DVR viewing – downturn for Raw and big jump for SD closes gap

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By James Caldwell, PWTorch assistant editor

Accounting for DVR viewing, Week 3 of the Raw vs. Smackdown battle still went to Raw for the third consecutive week. However, the margin of victory was nearly cut in half.

Smackdown had a much better DVR week, drawing the second-most DVR viewers this year. Meanwhile, Raw did not get much of a DVR bump to go with a decline in live viewership against the Olympics. Raw went the opposite direction – second-fewest DVR viewers of the year.

Raw vs. Smackdown Final Viewership Tally – Week 3
August 8 Raw vs. August 9 Smackdown

Individual Hours

– First Hour Raw:

2.950 million live viewers
251,000 DVR viewers added
3.201 million total viewers (#2)

– Second Hour Raw:

2.974 million live viewers
250,000 DVR viewers added
3.224 million total viewers (#1)

– Third Hour Raw:

2.809 million live viewers
335,000 DVR viewers added
3.144 million total viewers (#3)

– AVERAGE SHOW:

2.911 million avg. live viewers
278,667 avg. DVR viewers added (#2 fewest of the year)
3.190 million avg. total viewers (-12.9% vs. LW)

– Smackdown Live:

2.455 million live viewers
336,000 DVR viewers added (#2 most of the year)
2.791 million total viewers (-5.6%) vs. LW)

Margin of Raw Victory

Week 1: 609,000 viewers (Raw 1-0)
Week 2: 705,000 viewers (Raw 2-0)
Week 3: 399,000 viewers (Raw 3-0)

WWE Raw vs. Smackdown - TV Ratings & Viewership

WEEK/ RESULT	DATE	TV RATING	AVG. VIEWERS	AVG. DVR ADDED	AVG. TOTAL AUDIENCE
RAW (1-0) SD	7/25/16 7/26/16	2.36 1.92	3,338,667 2,743,000	306,000 293,000	3,664,667 3,036,000 RAW +608,667
RAW (2-0) SD	8/1/16 8/2/16	2.30 1.86	3,314,333 2,681,000	346,667 275,000	3,661,000 2,956,000 RAW +705,000
RAW (3-0) SD	8/8/16 8/9/16	2.05 1.69	2,911,000 2,455,000	278,667 336,000	3,189,667 2,791,000 RAW +398,667
RAW (4-0) SD	8/15/16 8/16/16	2.12 1.72	2,915,333 2,471,000	319,000 265,000	3,234,333 2,736,000 RAW +498,333
RAW (5-0) SD	8/22/16 8/23/16	2.34 1.92	3,315,000 2,714,000	305,333 339,000	3,620,333 3,053,000 RAW +567,333
RAW (6-0) SD	8/29/16 8/30/16	2.38 1.95	3,413,000 2,835,000	338,667 312,000	3,751,667 3,153,000 RAW +598,667
RAW (7-0) SD	9/5/16 9/6/16	2.11 1.76	3,069,333 2,454,000	365,333 312,000	3,434,667 2,766,000 RAW +668,667
RAW (8-0) SD	9/12/16 9/13/16	1.88 1.86	2,690,000 2,658,000	356,333 336,000	3,046,333 2,994,000 RAW +52,333
RAW (9-0) SD	9/19/16 9/20/16	1.97 1.70	2,684,333 2,292,000	356,000 299,000	3,040,333 2,591,000 RAW +449,333

WWE Raw Viewership - Brand Split Era (July 25, 2016 Onward)

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WEEK DATE	TV RTNG	FIRST HOUR VIEWERS	SECOND HOUR VIEWERS	THIRD HOUR VIEWERS	TOTAL AVG. VIEWERS
1- 7/25	2.36	3,412,000 292,000 DVR 3,704,000	3,350,000 298,000 DVR 3,648,000	3,254,000 328,000 DVR 3,582,000	3,338,667 306,000 DVR 3,664,667
2- 8/1	2.30	3,463,000 329,000 DVR 3,792,000 (+)	3,339,000 349,000 DVR 3,748,000 (+)	3,081,000 362,000 DVR 3,443,000 (-)	3,314,333 346,667 DVR 3,661,000 (+0.4%)
3 - 8/8	2.05	2,950,000 251,000 DVR 3,201,000 (-)	2,974,000 250,000 DVR 3,224,000 (-)	2,809,000 335,000 DVR 3,144,000 (-)	2,911,000 278,667 DVR 3,198,667 (-12.9%)
4 - 8/15	2.12	2,879,000 290,000 DVR 3,169,000 (-)	3,083,000 331,000 DVR 3,414,000 (+)	2,784,000 336,000 DVR 3,120,000 (-)	2,915,333 319,000 DVR 3,234,333 (+1.4%)
5 - 8/22 Post-SSlam	2.34	3,426,000 267,000 DVR 3,729,000 (+)	3,370,000 293,000 3,663,000 (+)	3,113,000 356,000 3,469,000 (+)	3,315,000 305,333 DVR 3,620,333 (+11.9%)
6 - 8/29 Universal Title	2.38	3,392,000 306,000 DVR 3,698,000 (-)	3,438,000 311,000 DVR 3,749,000 (+)	3,409,000 399,000 DVR 3,808,000 (+)	3,413,000 338,667 DVR 3,751,667 (+3.6%)
7 - 9/5 Labor Day	2.11	3,350,000 338,000 DVR 3,688,000 (e)	3,066,000 352,000 DVR 3,418,000 (-)	2,792,000 406,000 DVR 3,198,000 (-)	3,069,333 365,333 DVR 3,434,667 (-8.4%)
8 - 9/12	1.88	2,833,000 333,000 DVR 3,166,000	2,717,000 370,000 DVR 3,087,000	2,520,000 366,000 DVR 2,886,000	2,690,000 356,333 DVR 3,046,333 (-11.3%)
9 - 9/19	1.97	2,734,000 321,000 DVR 3,055,000	2,686,000 351,000 3,037,000	2,633,000 396,000 3,029,000	2,684,333 356,000 3,040,333 (-0.2%; even)

Showing 1 to 9 of 9 entries

WWE Smackdown Viewership - Brand Split Era (July 26, 2016 Onward)

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WEEK DATE	TV RATING	LIVE VIEWERS	DVR ADDED	TOTAL AUDIENCE
1 - 7/26	1.92	2,743,000	293,000	3,036,000
2 - 8/2	1.86	2,681,000 (-)	275,000 (-)	2,956,000 (-2.6%)
3 - 8/9	1.69	2,455,000 (-)	336,000 (+) (#2 - 2016)	2,791,000 (-5.6%)
4 - 8/16	1.72	2,471,000 (+)	265,000 (-)	2,736,000 (-2.0%)
5 - 8/23 Post-SSlam	1.92	2,714,000 (+)	339,000 (+)	3,053,000 (+11.6%)
6 - 8/30	1.95 (High)	2,835,000 (+)	318,000 (-)	3,153,000 (+3.3%) Peak
7 - 9/6 L. Day Week	1.76	2,454,000 (-)	312,000 (-)	2,766,000 (-12.3%)
8 - 9/13 Post-PPV	1.86	2,658,000 (+)	336,000 (+)	2,994,000 (+8.2%)
9 - 9/20	1.70	2,292,000 (-)	299,000 (-)	2,591,000 (-13.5%)

Showing 1 to 9 of 9 entries

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Week 3 – Raw vs. SD Live TV Viewership & DVR viewing – downturn for Raw and big jump for SD closes gap

By James Caldwell, PWTorch assistant editor

WWE Raw vs. Smackdown - TV Ratings & Viewership

WWE Raw Viewership - Brand Split Era (July 25, 2016 Onward)

WWE Smackdown Viewership - Brand Split Era (July 26, 2016 Onward)

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WWE Raw vs. Smackdown - TV Ratings & Viewership

WWE Raw Viewership - Brand Split Era (July 25, 2016 Onward)

WWE Smackdown Viewership - Brand Split Era (July 26, 2016 Onward)

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