TV VIEWERSHIP – WWE Raw Second Quarter 2016 – Live & DVR viewing totals & averages

WWE Raw TV & DVR Viewership
Second Quarter 2016

Even with the benefit of the highest-rated show of the year – the post-WrestleMania Raw episode – Raw fell 9.1 percent in TV ratings in the second quarter compared to Q1.

Raw’s third hour really affected the overall quarter with some significant struggles mid-way through the quarter. Plus, all 13 weeks in the quarter saw third hour viewership decline from the second quarter.

The third hour generated the most DVR viewers, as usual, but the second quarter average declined from Q1.

VIEWERSHIP

– Raw averaged a 2.33 TV rating in Q2, down 9.1 percent from a 2.56 rating in Q1.

The peak rating was a 2.93 rating on April 4 for the post-Mania Raw. Two months later, Raw hit the historically-low 2.03 rating on June 13.

After Apr. 4, every episode in the second quarter was below the Q1 average of a 2.56 rating.

– The live airings on Monday night averaged 3.325 million viewers, down 7.7 percent (about 275,000 viewers) from 3.604 million viewers in the First Quarter.

• Q2 First Hour: 3.404 million average viewers
  • 3.768 million in Q1
• Q2 Second Hour: 3.438 million average viewers
  • 3.644 million in Q1
• Q2 Third Hour: 3.133 million average viewers (down 8.8% from 2H)
  • 3.400 million in Q1 (down 6.5% from 2H)
• Q2 OVERALL: 3.325 million average viewers
  • Q1 OVERALL: 3.604 million average viewers

The third hour decline was more pronounced with an 8.8 percent decline in Q2 versus 6.5 percent decline in Q1.

– Average DVR viewership for all three hours was 359,256 per episode, down from 374,308 in Q1. Like Smackdown, there was not a make-up in the original viewership decline.

• Q2 First Hour DVR: 323,462 avg. viewers added per episode
• Q2 Second Hour DVR: 360,692 avg. viewers added per episode
  • This was a slight improvement on 359,000 avg. in Q1
• Q3 Third Hour DVR: 393,615 avg. viewers added per episode
  • Down from 408,077 avg. 3H viewers added

– TOTAL VIEWERSHIP was 3.684 million viewers, down 8.0 percent from 3.978 million total viewers in Q1.

DEMOGRAPHICS

– The key demographic ratings were not hit as hard as Smackdown on Thursday nights. However, the biggest decline was the same – the younger audience of males 18-34.

• Males 18-34 averaged 1.32 rating, down 15 percent from 1.55 in Q1.
• Males 18-49 averaged 1.50 rating, down 9 percent from 1.66 in Q1.
• Adults 18-49 averaged 1.18 rating, down 8 percent from 1.28 in Q1.

2016 WWE RAW VIEWERSHIP TOTALS USA Network
Wk	Date	Rating	1Hr Live DVR TOTAL	2Hr Live DVR TOTAL	3Hr Live DVR TOTAL	AVERAGE
1	1/4/16	2.49	3,707,000	3,516,000	3,503,000	3,573,333
			377,000	340,000	430,000	382,333
			4,084,000	3,856,000	3,933,000	3,957,667
2	1/11/16 vs. Nat’l Title	2.36	3,536,000	3,206,000	3,228,000	3,323,333
			439,000	446,000	559,000 (#1 of Q1)	481,333 (#1 of Q1)
			3,957,000	3,652,000	3,787,000	3,804,667
3	1/18/16	2.45	3,775,000	3,591,000	3,123,000	3,496,333
			375,000	362,000	390,000	375,667
			4,150,000	3,953,000	3,513,000	3,872,000
4	1/25/16 Post-Rumble	2.93	4,140,000	4,183,000	3,972,000	4,098,333
			329,000	406,000	469,000	401,333
			4,469,000 (#1 of Q1)	4,589,000	4,441,000	4,499,667
5	2/1/16	2.38	3,592,000	3,464,000	3,094,000	3,383,333
			416,000	377,000	409,000	400,667
			4,008,000	3,841,000	3,503,000	3,784,000
6	2/8/16 Bryan Tribute	2.65	3,907,000	3,905,000	3,368,000	3,726,667
			318,000	338,000	404,000	353,333
			4,225,000	4,243,000	3,772,000	4,080,000
7	2/15/16	2.48	3,661,000	3,537,000	3,233,000	3,477,000
			354,000	373,000	366,000	364,333
			4,015,000	3,910,000	3,599,000	3,841,333
8	2/22/16 Post-FL Shane	2.73	4,201,000	4,055,000	3,396,000	3,884,000
			459,000 (#1 2016)	446,000	471,000	458,667 (#2 of Q1)
			4,660,000 (#1 of Q1)	4,501,000	3,867,000	4,342,667 (#2 of Q1)
9	2/29/16	2.63	3,961,000	3,660,000	3,551,000	3,724,000
			266,000 (Last Q1)	296,000 (Last Q1)	392,000	318,000
			4,227,000	3,956,000	3,943,000	4,042,000
10	3/7/16	2.59	3,760,000	3,614,000	3,279,000	3,551,000
			296,000	308,000	310,000	304,667
			4,056,000	3,922,000	3,589,000	3,855,667
11	3/14/16	2.51	3,471,000	3,392,000	3,510,000	3,457,667
			298,000	305,000	379,000	327,333
			3,769,000	3,697,000	3,889,000	3,785,000
12	3/21/16	2.44	3,466,000	3,416,000	3,317,000	3,399,667
			323,000	302,000	342,000	322,333
			3,789,000	3,718,000	3,659,000	3,722,000
13	3/28/16 Pre-WM32	2.66	3,818,000	3,845,000	3,629,000	3,764,000
			376,000	368,000	384,000	376,000
			4,194,000	4,213,000	4,013,000	4,140,000
FIRST QUARTER AVERAGE		2.56 Rating	3,768,846	3,644,923	3,400,231	3,604,667
			355,846	359,000	408,077	374,308
			4,124,692	4,003,923	3,808,308	3,978,974
Wk	Date	Rating	1Hr Live DVR TOTAL	2Hr Live DVR TOTAL	3Hr Live DVR TOTAL	AVERAGE
14	4/4/16 Post-WM32	2.93	4,287,000	4,178,000	3,816,000	4,093,667
			396,000	446,000	504,000 (#2 2016)	448,667
			4,683,000 (#1-edging Post-FL)	4,624,000 (#1-edging post-RR)	4,320,000 (#2-behind Post-RR)	4,542,333 (#1-edging Post-RR)
15	4/11/16	2.50	3,474,000	3,687,000	3,427,000	3,529,333
			378,000	356,000	419,000	384,333
			3,852,000	4,043,000	3,846,000	3,913,667 (-13.8%)
16	4/18/16	2.32	3,486,000	3,541,000	2,980,000	3,335,667
			268,000 DVR views	314,000 DVR views	331,000 DVR views	304,333 (fewest of 2016)
			3,754,000	3,844,000	3,311,000	3,640,000 (-7.0%)
17	4/25/16	2.20	3,263,000	3,184,000	2,938,000	3,128,333
			358,000	370,000	384,000	370,667
			3,621,000	3,554,000	3,322,000	3,499,000 (yr-low)
18	5/2/16	2.35	3,458,000	3,457,000	3,383,000	3,432,667
			275,000 (#2 fewest)	300,000 (#2 fewest)	392,000	322,333
			3,733,000	3,757,000	3,775,000	3,755,000
19	5/9/16	2.26	3,345,000	3,356,000	3,013,000	3,238,000
			299,000	361,000	385,000	348,333
			3,644,000	3,717,000	3,398,000	3,586,333
20	5/16/16	2.27	3,376,000	3,302,000	2,894,000 (fewest ’16)	3,190,667
			310,000	352,000	383,000	348,333
			3,686,000	3,654,000	3,277,000 (fewest ’16)	3,539,000
21	5/23/16 Post-PPV	2.29	3,359,000	3,332,000	3,115,000	3,268,667
			338,000	340,000	364,000	347,333
			3,697,000	3,672,000	3,479,000	3,616,000
22	5/30/16 Mem. Day	2.19	3,282,000	3,324,000	3,081,000	3,229,000
			360,000	402,000	473,000 (#2 DVR yr)	411,667 (#4 DVR yr) (12.7% – #2)
			3,642,000	3,726,000	3,554,000	3,640,667
23	6/6/16	2.28	3,371,000	3,490,000	2,903,000	3,254,667
			281,000	390,000	362,000	344,333
			3,652,000	3,880,000	3,265,000	3,599,000
24	6/13/16	2.03	3,043,000	3,109,000	2,758,000	2,970,000
			314,000	374,000	361,000	349,667
			3,357,000 (Yr Low)	3,483,000 (Yr Low)	3,119,000 (Yr Low)	3,319,667 (Yr Low)
25	6/20/16 (post-MITB)	2.44	3,420,000	3,562,000	3,420,000	3,467,333
			304,000	334,000	395,000	344,333
			3,724,000	3,896,000	3,815,000	3,811,667 (+14.8%)
26	6/27/16	2.21	3,096,000	3,173,000	3,011,000	3,093,333
			324,000	350,000	364,000	346,000
			3,420,000	3,523,000	3,375,000	3,439,333
SECOND QUARTER AVERAGE		2.33 Rating	3,404,615	3,438,077	3,133,769	3,325,487
			323,462	360,692	393,615	359,256
			3,728,077	3,798,769	3,527,385	3,684,744